Interest Keyword Identification

Abstract

A domain classifier develops and maintains relevance data about specific domains based on historical relevance data and source context data. Such data may be used to classify the user's interest in attempting to visit a specific domain and thereby redirect the user to a website expected to be aligned with the user's interest. In various implementations, the historical relevance data is derived from source context data and/or post-visit user behavior collected from previous attempts to visit a specific domain. The source context data collected from the current visit may also be used as source context-factors to influence domain classification. Based on such historical and current source context factors, as well as the domain address provided in the user's navigation request, a domain classifier consults the historical relevance data and provides the user with Web content that is identified as likely to be relevant to the user's interests.

What is claimed is: 
     
         1 . A method comprising:
 identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   transmitting the at least one interest keyword to a server that serves content associated with the interest keyword to the user.   
     
     
         2 . The method of  claim 1 , wherein the server is an advertising server and the content includes an advertisement that is determined to be relevant to the at least one interest keyword. 
     
     
         3 . The method of  claim 1 , further comprising:
 receiving the user's keyword search results and the user's clickstream data prior to the identifying operation.   
     
     
         4 . The method of  claim 1 , wherein the content is one or both of advertising content and web content. 
     
     
         5 . The method of  claim 1 , wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. 
     
     
         6 . The method of  claim 1 , wherein the identifying operation includes:
 identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest.   
     
     
         7 . The method of  claim 1 , wherein the user's clickstream data includes a target domain and the content is served via a new content domain. 
     
     
         8 . The method of  claim 1 , wherein the content is a product offer that is determined to be relevant to the at least one interest keyword. 
     
     
         9 . A method comprising:
 identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   providing the user access to content using the identified at least one keyword.   
     
     
         10 . The method of  claim 9 , wherein the providing operation includes:
 redirecting the user to a new content domain to access the content.   
     
     
         11 . The method of  claim 9 , wherein the content includes an advertisement that is determined to be relevant to the at least one interest keyword. 
     
     
         12 . The method of  claim 9 , further comprising:
 receiving the user's keyword search results and the user's clickstream data prior to the identifying operation.   
     
     
         13 . The method of  claim 9 , wherein the content is one or both of advertising content and web content. 
     
     
         14 . The method of  claim 9 , wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. 
     
     
         15 . The method of  claim 9 , wherein the identifying operation includes:
 identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest.   
     
     
         16 . The method of  claim 9 , wherein the user's clickstream data includes a target domain and access to the content is provided via a new content domain. 
     
     
         17 . The method of  claim 9 , wherein the content is a product offer that is determined to be relevant to the at least one interest keyword. 
     
     
         18 . One or more computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising:
 identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   transmitting the at least one interest keyword to a server that serves content associated with the interest keyword to the user.   
     
     
         19 . The one or more computer readable storage media of  claim 18 , wherein the server is an advertising server and the content includes an advertisement that is determined to be relevant to the at least one interest keyword. 
     
     
         20 . The one or more computer readable storage media of  claim 18 , wherein the computer process further comprises:
 receiving the user's keyword search results and the user's clickstream data prior to the identifying operation.   
     
     
         21 . The one or more computer readable storage media of  claim 18 , wherein the content is one or both of advertising content and web content. 
     
     
         22 . The one or more computer readable storage media of  claim 18 , wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. 
     
     
         23 . The one or more computer readable storage media of  claim 18 , wherein the identifying operation includes:
 identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest.   
     
     
         24 . The one or more computer readable storage media of  claim 18 , wherein the user's clickstream data includes a target domain and the content is served via a new content domain. 
     
     
         25 . The one or more computer readable storage media of  claim 18 , wherein the content is a product offer that is determined to be relevant to the at least one interest keyword. 
     
     
         26 . One or more computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising:
 identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   providing the user access to content using the identified at least one keyword.   
     
     
         27 . The one or more computer readable storage media of  claim 26 , wherein the providing operation includes:
 redirecting the user to a new content domain to access the content.   
     
     
         28 . The one or more computer readable storage media of  claim 26 , wherein the content includes an advertisement that is determined to be relevant to the at least one interest keyword. 
     
     
         29 . The one or more computer readable storage media of  claim 26 , wherein the computer process further comprises:
 receiving the user's keyword search results and the user's clickstream data prior to the identifying operation.   
     
     
         30 . The one or more computer readable storage media of  claim 26 , wherein the content is one or both of advertising content and web content. 
     
     
         31 . The one or more computer readable storage media of  claim 26 , wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. 
     
     
         32 . The one or more computer readable storage media of  claim 26 , wherein the identifying operation includes:
 identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and   selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest.   
     
     
         33 . The one or more computer readable storage media of  claim 26 , wherein the user's clickstream data includes a target domain and access to the content is provided via a new content domain. 
     
     
         34 . The one or more computer readable storage media of  claim 26 , wherein the content is a product offer that is determined to be relevant to the at least one interest keyword.