Methods and Systems For Providing a Campaign Management Summary

Abstract

Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.

What is claimed is: 
     
         1 . A method for displaying a summary of a performance of an advertising campaign, comprising:
 identifying, by a data processing system including one or more processors, at least one advertising campaign goal of an advertising campaign;   identifying, by the data processing system, based on the identified advertising campaign goal, one or more metrics that drive a performance of the advertising campaign;   identifying, for each of the one or more metrics, a plurality of dimensions corresponding to the metric that influence a performance of the metric;   determining, for a subset of the identified dimensions corresponding to the metric, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric;   generating, by the data processing system, for each of the one or more metrics, a plurality of cards corresponding to the subset of the identified dimensions corresponding to the metric, each card corresponding to a respective dimension of the identified dimensions and including a graphic, the graphic identifying, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric; and   displaying a subset of the plurality of cards in response to a request to view a summary of a performance of the advertising campaign.   
     
     
         2 . The method of  claim 1 , wherein a metric of the one or more metrics includes one of a number of impressions or a number of clicks. 
     
     
         3 . The method of  claim 1 , wherein a dimension of the one or more dimensions includes one of keywords, interests, topics and placements. 
     
     
         4 . The method of  claim 1 , wherein identifying at least one advertising campaign goal includes receiving the at least one advertising campaign goal from an advertiser of the advertising campaign. 
     
     
         5 . The method of  claim 1 , wherein identifying at least one advertising campaign goal includes determining, from the advertising campaign, at least one of a type of third-party content selected for display or a bid strategy. 
     
     
         6 . The method of  claim 1 , wherein the graphic is at least one of a chart or a graph. 
     
     
         7 . The method of  claim 1 , wherein displaying a subset of the plurality of cards in response to a request to view a summary of a performance of the advertising campaign includes:
 identifying, from the request, a metric for which to display performance data;   generating, for the metric, cards for dimensions corresponding to the metric having a predetermined number of criteria contribute at least the predetermined threshold percentage of the metric, and   displaying the generated cards corresponding to each of the dimensions for the metric.   
     
     
         8 . The method of  claim 7 , further comprising:
 determining, for each of the dimensions corresponding to the metric, an impact score of the dimension based on an aggregate contribution of the criteria corresponding to the predetermined number of criteria;   determining an order in which to arrange the generated cards based on the aggregate contribution of the criteria corresponding to the predetermined number of criteria; and   displaying the cards based on the determined order.   
     
     
         9 . A system for displaying a summary of a performance of an advertising campaign, comprising:
 a data processing system comprising
 a memory storing processor-executable instructions; and 
 a processor configured to execute the processor-executable instructions to
 identify at least one advertising campaign goal of an advertising campaign; 
 identify, based on the identified advertising campaign goal, one or more metrics that drive a performance of the advertising campaign; 
 identify, for each of the one or more metrics, a plurality of dimensions corresponding to the metric that influence a performance of the metric; 
 determine, for a subset of the identified dimensions corresponding to the metric, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric; 
 generate for each of the one or more metrics, a plurality of cards corresponding to the subset of the identified dimensions corresponding to the metric, each card corresponding to a respective dimension of the identified dimensions and including a graphic, the graphic identifying, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric; and 
 display a subset of the plurality of cards in response to a request to view a summary of a performance of the advertising campaign. 
 
   
     
     
         10 . The system of  claim 9 , wherein a metric of the one or more metrics includes one of a number of impressions or a number of clicks. 
     
     
         11 . The system of  claim 9 , wherein a dimension of the one or more dimensions includes one of keywords, interests, topics and placements. 
     
     
         12 . The system of  claim 9 , wherein to identify at least one advertising campaign goal, the processor is configured to receive the at least one advertising campaign goal from an advertiser of the advertising campaign. 
     
     
         13 . The system of  claim 9 , wherein to identify at least one advertising campaign goal, the processor is configured to determine, from the advertising campaign, at least one of a type of third-party content selected for display or a bid strategy. 
     
     
         14 . The system of  claim 9 , wherein the graphic is at least one of a chart or a graph. 
     
     
         15 . The system of  claim 9 , wherein to display a subset of the plurality of cards in response to a request to view a summary of a performance of the advertising campaign, the processor is configured to:
 identify, from the request, a metric for which to display performance data;   generate, for the metric, cards for dimensions corresponding to the metric having a predetermined number of criteria that contribute at least the predetermined threshold percentage of the metric, and   display the generated cards corresponding to each of the dimensions for the metric.   
     
     
         16 . The system of  claim 15 , wherein the processor is further configured to:
 determine, for each of the dimensions corresponding to the metric, an impact score of the dimension based on an aggregate contribution of the criteria corresponding to the predetermined number of criteria;   determine an order in which to arrange the generated cards based on the aggregate contribution of the criteria corresponding to the predetermined number of criteria; and   display the cards based on the determined order.   
     
     
         17 . A computer-readable storage medium having instructions to provide information via a computer network, the instructions comprising instructions to:
 identify at least one advertising campaign goal of an advertising campaign;   identify, based on the identified advertising campaign goal, one or more metrics that drive a performance of the advertising campaign;   identify, for each of the one or more metrics, a plurality of dimensions corresponding to the metric that influence a performance of the metric;   determine, for a subset of the identified dimensions corresponding to the metric, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric;   generate for each of the one or more metrics, a plurality of cards corresponding to the subset of the identified dimensions corresponding to the metric, each card corresponding to a respective dimension of the identified dimensions and including a graphic, the graphic identifying, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric; and   display a subset of the plurality of cards in response to a request to view a summary of a performance of the advertising campaign.   
     
     
         18 . The computer-readable storage medium of  claim 17 , wherein a metric of the one or more metrics includes one of a number of impressions or a number of clicks and a dimension of the one or more dimensions includes one of keywords, interests, topics and placements. 
     
     
         19 . The computer-readable storage medium of  claim 17 , wherein the instructions to display a subset of the plurality of cards in response to a request to view a summary of a performance of the advertising campaign include instructions to:
 identify, from the request, a metric for which to display performance data;   generate, for the metric, cards for dimensions corresponding to the metric having a predetermined number of criteria that contribute at least the predetermined threshold percentage of the metric, and   display the generated cards corresponding to each of the dimensions for the metric.   
     
     
         20 . The computer-readable storage medium of  claim 19 , further including instructions to:
 determine, for each of the dimensions corresponding to the metric, an impact score of the dimension based on an aggregate contribution of the criteria corresponding to the predetermined number of criteria;   determine an order in which to arrange the generated cards based on the aggregate contribution of the criteria corresponding to the predetermined number of criteria; and   display the cards based on the determined order.