Packaging

Abstract

The invention relates to packaging for at least one item, said packaging including a base and a lid and a display assembly, said display assembly provided to move the item located thereon between a first position when the packaging is closed and a second position when the packaging is open and in said second position the item is provided in a position for display.

What is claimed is: 
     
         1 . Packaging, said packaging including a base and a lid, said base and lid provided in a closed position to define a cavity within which at least one item is located with a display assembly and a portion of said packaging is movable by a person to move the packaging to an open position in which access can be gained to the at least one item and wherein the said at least one item is located in a first position in the packaging when the packaging is in a closed position and in a second position in the packaging when the packaging is in the open position. 
     
     
         2 . Packaging according to  claim 1  wherein the movement from the first position to the second position is to move the said at least one item in a direction away from a bottom wall of the packaging. 
     
     
         3 . Packaging according to  claim 1  wherein the display assembly includes a portion which is movable to move the item between the first and second positions. 
     
     
         4 . Packaging according to  claim 3  wherein the said portion is biased towards moving the said at least one item to the second position. 
     
     
         5 . Packaging according to  claim 4  wherein the biased movement of the portion is possible upon movement of the lid of the packaging from the closed position towards the open position. 
     
     
         6 . Packaging according to  claim 1  wherein to move the item and hence portion of the display assembly to the first position, a physical force is applied via the lid as it is moved to bring the packaging to a closed position. 
     
     
         7 . Packaging according to  claim 1  wherein retaining means are provided to selectively retain the lid in the closed position with respect to the base. 
     
     
         8 . Packaging according to  claim 3  wherein the movement of the said portion of the display assembly is caused by the movement of the lid with respect to the base between open and closed positions. 
     
     
         9 . Packaging according to  claim 3  wherein the said portion which acts to move the item between the first and second positions is located in a holder which, in turn, is located in a container and which, in turn, is located within the base of the packaging. 
     
     
         10 . Packaging according to  claim 9  wherein the item is located on a cap which is acted upon by the said portion so as to move the item. 
     
     
         11 . Packaging according to  claim 1  wherein the packaging includes an area for the location of one or more further items. 
     
     
         12 . Packaging according to  claim 9  wherein the holder is provided to contact with and guide the movement of the item as it is moved under the influence of the portion between first and second positions. 
     
     
         13 . Packaging according to  claim 12  wherein guide means are provided on the holder and/or container to ensure that the movement of the item under the influence of the portion is substantially along a single axis. 
     
     
         14 . Packaging according to  claim 3  wherein the portion is formed of or includes a resilient compressible material and/or a spring. 
     
     
         15 . Packaging according to  claim 1  wherein the movement of the item between first and second positions is such that in the second position a greater part of the item is viewable from an opening into the cavity of the packaging than when the item is in the first position. 
     
     
         16 . Packaging according to  claim 1  wherein the movement of the said item between said first and second positions is repeatable. 
     
     
         17 . A display assembly for an item of packaging, said display assembly including a holder, and a biased portion and wherein said biased portion is provided to act on an item so as to move the item between a first position and a second, display, position with respect to the holder. 
     
     
         18 . An assembly according to  claim 17  wherein the movement of the item between first and second positions is guided by interaction between the said item and the holder via guide means which allow the guided movement of part of the item with respect to the holder as it moves between first and second positions. 
     
     
         19 . An assembly according to  claim 17  wherein the movement of the item between said first and second positions is substantially along one, single axis. 
     
     
         20 . An assembly according to  claim 17  wherein when the item is moved to the second, display position, at least a portion of the item is located externally of the holder.