Selection of a route based on prior user behavior or commercial interests

Abstract

A non-transitory computer readable medium comprises instructions which cause performance of receiving a request from a user for directions to a destination, determining, based on historical user data, a commercial interest of the user, selecting a route based at least on a location related to the commercial interest being on the route, and directing the user to the destination according to the route.

1 - 20 . (canceled) 
     
     
         21 . An apparatus, comprising:
 a hardware processor; and   a memory storing instructions executable by the hardware processor to:
 select a route from a plurality of routes to a particular destination, wherein a plurality of businesses associated with a first commercial interest of a user are located along the route; 
 determine a change from the first commercial interest to a second commercial interest based, at least in part, on the user pausing in a vicinity of a particular business that is associated with the second commercial interest; and 
 responsive to the change, modify the selected route to a modified route, wherein a plurality of businesses associated with the second commercial interest are located along the modified route. 
   
     
     
         22 . The apparatus of  claim 21 , wherein the memory stores instructions executable by the hardware processor to rank, prior to selecting the route, the plurality of routes to the particular destination based, at least in part, on a quantity of businesses that are associated with the first commercial interest along each route among the plurality of routes. 
     
     
         23 . The apparatus of  claim 21 , wherein the memory stores instructions executable by the hardware processor to modify the selected route based, at least in part on a determination that the user is in an inebriated state. 
     
     
         24 . The apparatus of  claim 21 , wherein the memory stores instructions executable by the hardware processor to determine the first commercial interest based, at least in part, on historical data of the user. 
     
     
         25 . The apparatus of  claim 24 , wherein the historical user data comprises data corresponding to a purchase history of the user, a long-term interest of the user, a short-term interest of the user, transactional data corresponding to the user, answers to a questionnaire filled out by the user, user profiling data, or combinations thereof. 
     
     
         26 . The apparatus of  claim 21 , wherein the memory stores instructions executable by the hardware processor to display directions on a graphical user interface of the apparatus to direct the user to the particular destination. 
     
     
         27 . The apparatus of  claim 21 , wherein the particular destination is a particular business located in a designated area. 
     
     
         28 . A non-transitory machine-readable medium storing instructions executable by a hardware processor to cause a device to:
 select a route from a plurality of routes to a particular destination, wherein the route includes locations relevant to a first commercial interest of a user;   determine a change from the first commercial interest to a second commercial interest based, at least in part, on the user pausing in a vicinity of a particular location relevant to the second commercial interest; and   responsive to the change, modify the selected route to a modified route, wherein a plurality of locations relevant to the second commercial interest are located along the modified route.   
     
     
         29 . The non-transitory machine-readable medium of  claim 28 , wherein the instructions are further executable by the hardware processor to cause the device to determine that the user has paused in the vicinity of the particular location relevant to the second commercial interest based, at least in part, on a determination that the device has stopped moving for a threshold period of time. 
     
     
         30 . The non-transitory machine-readable medium of  claim 28 , wherein the instructions are further executable by the hardware processor to cause the device to determine the second commercial interest in real-time during travel along the selected route. 
     
     
         31 . The non-transitory machine-readable medium of  claim 28 , wherein the second commercial interest is different from a commercial interest that is used to rank the plurality of routes. 
     
     
         32 . The non-transitory machine-readable medium of  claim 28 , wherein the instructions are further executable by the hardware processor to cause the device to:
 identify a first route and a second route of travel as candidates for directing the user to the particular destination, wherein the second route does not pass by a location that provides the first commercial interest; and   rank the first route and the second route based, at least in part, on a presence of the location that provides the commercial interest along the first route or the second route.   
     
     
         33 . The non-transitory machine-readable medium of  claim 28 , wherein historical data collected by the device includes a purchase history associated with the first commercial interest. 
     
     
         34 . The non-transitory computer readable medium of  claim 28 , wherein the first commercial interest is determined at least in part by either a time of year or a time of day. 
     
     
         35 . The non-transitory computer readable medium of  claim 28 , wherein the first commercial interest is characterized as a long-term commercial interest or a short-term commercial interest. 
     
     
         36 . A method, comprising:
 determining, by a network device including a processor to control operation of the network device, a first commercial interest of a user;   determining a route from a current location of the user to a specific destination, wherein the determined route includes a business that provides the first commercial interest of the user and is based on historical data corresponding to the user;   displaying the determined route on a graphical user interface of the network device;   determining, by the network device, that the user is interested in purchasing a second commercial interest based, at least in part, on determining that the user has paused near a first business that provides the second commercial interest; and   modifying the route to route the user past a second business that provides the second commercial interest.   
     
     
         37 . The method of  claim 36 , wherein the historical data includes data corresponding to a purchase history of the user, a long-term interest of the user, a short-term interest of the user, transactional data corresponding to the user, answers to a questionnaire filled out by the user, user profiling data, a time of year, a time of day, an amount of time spent by the user inside a particular business, or combinations thereof. 
     
     
         38 . The method of  claim 36 , wherein determining the route from the current location of the user to the specific destination further comprises:
 determining a plurality of routes from the current location to the specific destination; ranking the plurality of routes from the current location to the specific destination; and selecting a highest ranked route among the plurality of routes.   
     
     
         39 . The method of  claim 38 , wherein ranking the plurality of routes comprises ranking the plurality of routes based on a distance from the current location to the specific destination, an expected arrival time at the specific destination, a quantity of businesses along each route among the plurality of routes, an event occurring along at least one route among the plurality of routes, accessibility of the plurality of routes, or combinations thereof. 
     
     
         40 . The method of  claim 36 , wherein determining that the user has paused near a business that provides the second commercial interest further comprises determining that the network device has stopped moving for a threshold period of time.