System and method for the delivery of content to a networked device

Abstract

In a system for delivering information to and displaying information on a networked device of a user, a microprocessor is coupled to a database and a memory device. The microprocessor runs a software application for delivering an applet application to the networked device and managing the delivery of the applet application. The applet application provides for the display of information on the networked device by an applet. The database stores a first set of information relating to the user, and the memory device includes a second set of information for comparison to the first set of information, and a third set of information for display by the applet. The microprocessor compares the first set of information to the second set of information to determine whether to transmit the third set of information to the networked device for display by the applet.

1 . A system for delivering information to a device of a user, the system comprising:
 a server remote from the device controlling a transfer of content to an application running on the device; and   a memory coupled to the server and remote from the device, the memory storing the content for transfer to the device,
 wherein the application is programmed to obtain the content from the memory and to display the content in a predetermined portion of a display of the device that is less than an entire display of the device, 
 wherein the deployment of an instance of the display of the content is such that at a time of display of the instance of the display of the content the device continues to operate in a state prior to the display of the instance of the display of the content, 
 wherein a browser stored on the device is configured to deploy subsequent to displaying of the content based on at least one of an action or an inaction of the user with respect to the content displayed on the display, and 
 wherein the instance of the display of the content becomes non-interactive on the device upon deployment of the browser. 
   
     
     
         2 . The system of  claim 1 , wherein the application is a mobile game. 
     
     
         3 . The system of  claim 1 , wherein the content includes at least one of advertising, offers, coupons, news, notices, alerts. 
     
     
         4 . The system of  claim 1 , wherein the content includes information based on predetermined criteria of the user. 
     
     
         5 . The system of  claim 1 , wherein display of the content in the predetermined portion of the display of the device occurs automatically. 
     
     
         6 . The system of  claim 1 , wherein display of the content in the predetermined portion of the display of the device is via a window that enters the viewing area of the display from an edge of the display. 
     
     
         7 . The system of  claim 1 , wherein the device is a mobile phone or tablet computer. 
     
     
         8 . The system of  claim 6 , wherein the instance of the display of the content in the predetermined portion of the display of the device via a window that enters the viewing area of the display from an edge of the display becomes inactive on the device via at least one of the window closing, exiting the viewing area, retreating to a background position or deactivating. 
     
     
         9 . The system of  claim 1 , wherein the non-interactivity is limited to a period of time when the browser is deploying or the content is not visible on the display. 
     
     
         10 . The system of  claim 1 , wherein non-interactivity comprises at least one of idleness, sleep mode, non-visibility of the content to the user, inability of the user to interact with the content, or the content no longer being presented on the display. 
     
     
         11 . A method for delivering information to a first computing device of a user, the method comprising:
 communicating via a second computing device with an application running on the first computing device; and   transferring content from the second computing device to the first computing device,
 wherein the application is programmed to receive the content from the second computing device and to display the content in a predetermined portion of a display of the first computing device that is less than an entire display of the first computing device, 
 wherein the deployment of an instance of the display of the content is such that at the time of display of the instance of the display of the content the device continues to operate in a state prior to the display of the instance of the display of the content, 
 wherein the application is programmed to deploy a browser application stored on the first computing device subsequent to displaying of the content based on at least one of an action or an inaction of the user with respect to the content displayed on the display, and 
 wherein the instance of the display of the content becomes non-interactive on the first computing device upon deployment of the browser. 
   
     
     
         12 . The method of  claim 11 , further comprising:
 obtaining a first set of information relating to the user;   comparing the first set of information to a second set of information relating to parameters for transmission of the content to the first computing device; and   at least one of transmitting the content to the first computing device for display by the application and not transmitting the content to the first computing device, based on the result of the comparing.   
     
     
         13 . The method of  claim 12 , wherein the first set of information includes demographic information relating to the user and the second set of information includes the parameters and is determined by the provider of the content. 
     
     
         14 . The method of  claim 11 , wherein the content includes at least one of an advertisement, an offer, a coupon, a news item, a notice, an alert, or information based on predetermined criteria of the user. 
     
     
         15 . The method of  claim 11 , wherein display of the content in the predetermined portion of the display of the first computing device occurs automatically. 
     
     
         16 . The method of  claim 11 , wherein display of the content in the predetermined portion of the display of the first computing device is via a window that enters the viewing area of the display from an edge of the display. 
     
     
         17 . The method of  claim 11 , wherein the first computing device is a mobile phone or tablet computer. 
     
     
         18 . The method of  claim 11 , further comprising delivering a third set of information based on an act of the user with respect to the content. 
     
     
         19 . The method of  claim 18 , wherein the third set of information includes at least one of an audiovisual work and an electronic currency. 
     
     
         20 . The method of  claim 18 , wherein the act of the user is one or more mouse click on the displayed content. 
     
     
         21 . The method of  claim 16 , wherein the instance of the display of the content in the predetermined portion of the display of the first computing device via a window that enters the viewing area of the display from an edge of the display becomes inactive on the first computing device via at least one of the window closing, exiting the viewing area, retreating to a background position or deactivating. 
     
     
         22 . The method of  claim 11 , wherein the application is a mobile game. 
     
     
         23 . The method of  claim 11 , wherein the non-interactivity is limited to a period of time when the browser is deploying or the content is not visible on the display. 
     
     
         24 . The system of  claim 11 , wherein non-interactivity comprises at least one of idleness, sleep mode, non-visibility of the content to the user, inability of the user to interact with the content, or the content no longer being presented on the display. 
     
     
         25 . A computer program product stored in a non-transitory computer-readable storage medium which, when executed by a processing arrangement, is configured to deliver content to a device of a user, the computer program product comprising:
 a computer program including:
 computer readable program code for obtaining the content from the non-transitory computer-readable storage medium, 
 computer readable program code for displaying the content in a predetermined portion of a display of the device that is less than an entire display of the device, wherein the deployment of an instance of the display of the content is such that at a time of display of the instance of the display of the content the device continues to operate in a state prior to the display of the instance of the display of the content, and 
 computer readable program code for deploying a browser subsequent to displaying of the content based on at least one of an action or an inaction of the user with respect to the content displayed on the display, wherein the instance of the display of the content becomes non-interactive on the device upon deployment of the browser. 
   
     
     
         26 . The computer program product of  claim 25 , further comprising computer readable program code for analyzing a first set of information comprising demographic information relating to the user, and a second set of information comprising parameters for delivery of the content to the user. 
     
     
         27 . The computer program product of  claim 25 , wherein the content includes at least one of an advertisement, an offer, a coupon, a news item, a notice, an alert, or information based on predetermined criteria of the user. 
     
     
         28 . The computer program product of  claim 25 , wherein the display of the content by the one or more applets occurs automatically and without interrupting an interaction of the user with an active application. 
     
     
         29 . The computer program product of  claim 25 , wherein display of the content in the predetermined portion of the display of the device is via a window that enters the viewing area of the display from an edge of the display. 
     
     
         30 . The system of  claim 25 , wherein non-interactivity comprises at least one of idleness, sleep mode, non-visibility of the content to the user, inability of the user to interact with the content, or the content no longer being presented on the display.