Systems and methods for providing advertising services

Abstract

The disclosed embodiments include methods, systems, and articles of manufacture for providing advertising services. In one embodiment, a system is provided for receiving a user registration request, identifying advertisements in content presented at client devices of the user during a first time period, providing alternative advertisements to the client devices in substantially real-time to replace the identified advertisements, receiving user financial data indicating purchases of the user during the first time period, associating user purchases with the alternative advertisements provided during the first time period based on the user's financial data, and determining an efficacy score one or more of the alternative advertisements based on the association.

1 - 20 . (canceled) 
     
     
         21 . A system for providing an alternative advertisement on a client device, the system comprising:
 a memory storing instructions; and   a processor configured to execute instructions to:
 receive, over a network, an authorization to receive data indicating that advertising content has been provided for presentation on a client device associated with a user; 
 identify, in response to the authorization, an advertisement in content presented at the client device during a first time period, wherein the advertisement and the subject matter of the advertisement are identified based on pattern recognition; 
 associate the advertisement and the subject matter of the advertisement with the user; 
 determine an alternative advertisement based on one or more of the associated advertisement and subject of the advertisement of the user; 
 provide an alternative advertisement to the client device in substantially real time for presentation in place of the identified advertisement, wherein providing the alternative advertisement causes the client device to interrupt a monitored content signal for a duration of the presentation of the identified advertisement and insert an alternative signal associated with the alternative advertisement while the monitored content signal is interrupted; 
 receive user financial data indicating a transaction associated with the user; 
 associate the transaction with the alternative advertisement based on a time of the transaction indicated in the received user financial data; and 
 determine a measure of effectiveness of the alternative advertisement based on the association of the transaction with the alternative advertisement. 
   
     
     
         22 . The system of  claim 21 , wherein the processor is further configured to execute instructions to identify the advertisement based on matching patterns in content presented at the client device with known content associated with a known advertiser. 
     
     
         23 . The system of  claim 21 , wherein the processor is further configured to execute instructions to identify the advertisement based on a change in content presented at the client device, the change comprises at least one of a change in presentation style, visual intensity, and audio intensity. 
     
     
         24 . The system of  claim 21 , wherein the processor is further configured to execute instructions to:
 determine user financial service account data associated with one or more user financial service accounts and further associated with the user;   determine, based on the one or more user financial service accounts, user financial data indicating one or more user purchases;   associate the one or more user purchases with the alternative advertisement based on at least the received user financial data;   determine an effectiveness of the alternative advertisement based at least on a correlation of the one or more user purchases with the alternative advertisement; and   determine a future alternative advertisement to be provided to the client device in substantially real-time in place of a future identified advertisement based at least on the determined effectiveness.   
     
     
         25 . The system of  claim 21 , wherein the processor is further configured to execute instructions to cause the client device to present the alternative advertisement in place of the identified advertisement by executing instructions to:
 modify the content received at the client device to present the alternative advertisement at a position of the identified advertisement in the content; or   provide an overlay that remains transparent except to present the alternative advertisement at a position of the identified advertisement in the content.   
     
     
         26 . The system of  claim 21 , wherein the one or more processors are further configured to execute instructions to determine the effectiveness based on a determination of an aggregate number of user purchases correlated with the alternative advertisement as compared to an aggregate number of users presented with the alternative advertisement. 
     
     
         27 . The system of  claim 21 , wherein the one or more processors are further configured to execute instructions to:
 identify one or more products or services purchased; and   determine the one or more products or services include products or services advertised by the alternative advertisement.   
     
     
         28 . The system of  claim 21 , wherein the processor is further configured to execute instructions to:
 receive a user registration request, wherein the user registration request includes at least one of: identification of user log-in credentials associated with one or more user financial accounts, authorization to collect user log-in credentials from the client device, or authorization to directly access user financial accounts.   
     
     
         29 . The system of  claim 28 , wherein the processor is further configured to execute instructions to:
 access the one or more user financial accounts;   identify one or more user purchases that may be associated with the alternative advertisement; and   store data associated with the identified one or more user purchases.   
     
     
         30 . The system of  claim 28 , wherein the one or more processors are further configured to execute instructions to obtain log-in credentials by at least one of: screen scraping during a user log-in procedure, keystroke logging during a user log-in procedure, accessing log-in credentials stored in a web browser, or accessing stored password files. 
     
     
         31 . A method for providing an alternative advertisement on a client device, the method comprising:
 receiving, over a network, an authorization to receive data indicating that advertising content has been provided for presentation on a client device associated with a user;   identifying, in response to the authorization, an advertisement in content presented at the client device during a first time period, wherein the advertisement and the subject matter of the advertisement are identified based on pattern recognition;   associating the advertisement and the subject matter of the advertisement with the user;   determining an alternative advertisement based on one or more of the associated advertisement and subject of the advertisement of the user;   providing an alternative advertisement to the client device in substantially real time for presentation in place of the identified advertisement, wherein providing the alternative advertisement causes the client device to interrupt a monitored content signal for a duration of the presentation of the identified advertisement and insert an alternative signal associated with the alternative advertisement while the monitored content signal is interrupted;   receiving user financial data indicating a transaction associated with the user;   associating the transaction with the alternative advertisement based on a time of the transaction indicated in the received user financial data; and   determining a measure of effectiveness of the alternative advertisement based on the association of the transaction with the alternative advertisement.   
     
     
         32 . The method of  claim 31 , further comprising identifying the advertisement based on matching patterns in content presented at the client device with known content associated with a known advertiser. 
     
     
         33 . The method of  claim 31 , further comprising identifying the advertisement based on a change in content presented at the client device, the change comprises at least one of a change in presentation style, visual intensity, and audio intensity. 
     
     
         34 . The method of  claim 31 , further comprising:
 determining user financial service account data associated with one or more user financial service accounts and further associated with the user;   determining, based on the one or more user financial service accounts, user financial data indicating one or more user purchases;   associating the one or more user purchases with the alternative advertisement based on at least the received user financial data;   determining an effectiveness of the alternative advertisement based at least on a correlation of the one or more user purchases with the alternative advertisement; and   determining a future alternative advertisement to be provided to the client device in substantially real-time in place of a future identified advertisement based at least on the determined effectiveness.   
     
     
         35 . The method of  claim 31 , further comprising causing the client device to present the alternative advertisement in place of the identified advertisement, wherein causing the device to present the alternative advertisement comprises:
 modifying the content received at the client device to present the alternative advertisement at a position of the identified advertisement in the content; or   providing an overlay that remains transparent except to present the alternative advertisement at a position of the identified advertisement in the content.   
     
     
         36 . The method of  claim 31 , further comprising determining the effectiveness based on a determination of an aggregate number of user purchases correlated with the alternative advertisement as compared to an aggregate number of users presented with the alternative advertisement. 
     
     
         37 . The method of  claim 31 , further comprising:
 identifying one or more products or services purchased; and   determining the one or more products or services include products or services advertised by the alternative advertisement.   
     
     
         38 . The method of  claim 31 , further comprising:
 receiving a user registration request, wherein the user registration request includes at least one of: identification of user log-in credentials associated with one or more user financial accounts, authorization to collect user log-in credentials from the client device, or authorization to directly access user financial accounts.   
     
     
         39 . The method of  claim 38 , further comprising
 accessing the one or more user financial accounts;   identifying one or more user purchases that may be associated with the alternative advertisement; and   storing data associated with the identified one or more user purchases.   
     
     
         40 . A non-transitory computer-readable medium having stored thereon executable instructions that, when executed by a processor, cause the processor to perform operations comprising:
 receiving, over a network, an authorization to receive data indicating that advertising content has been provided for presentation on a client device associated with a user;   identifying, in response to the authorization, an advertisement in content presented at the client device during a first time period, wherein the advertisement and the subject matter of the advertisement are identified based on pattern recognition;   associating the advertisement and the subject matter of the advertisement with the user;   determining an alternative advertisement based on one or more of the associated advertisement and subject of the advertisement of the user;   providing an alternative advertisement to the client device in substantially real time for presentation in place of the identified advertisement, wherein providing the alternative advertisement causes the client device to interrupt a monitored content signal for a duration of the presentation of the identified advertisement and insert an alternative signal associated with the alternative advertisement while the monitored content signal is interrupted;   receiving user financial data indicating a transaction associated with the user;   associating the transaction with the alternative advertisement based on a time of the transaction indicated in the received user financial data; and   determining a measure of effectiveness of the alternative advertisement based on the association of the transaction with the alternative advertisement.