Revenue share analysis

Abstract

A revenue share analysis module can determine individual session revenues for content items provided by content providers. The module can also determine total session content revenues for each of the content items according to the determined individual session revenues, and determine respective content values for each of the content items according to the determined total session revenues for each of the content items. It also may determine total session provider revenues for each of the content providers according to the determined total session revenues for each of the content items, and determine respective provider values for each of the content providers according to the determined total session revenues for each of the content providers. Also, it can determine revenue share offers according to the content values and/or the provider values.

What is claimed is: 
     
         1 . A server computing device, comprising:
 a network interface configured to receive internet session data from a plurality of content providers, the internet session data including interaction results with interactive digital content items provided by the plurality of content providers; and   a processor configured to:
 identify webpage referral events included in the internet session data; 
 identify revenue generating events included in the internet session data; 
 generate a total revenue report including a revenue value for each webpage referral event based on a relationship between the webpage referral events and the revenue generating events; 
 determine individual session revenues for the content items based on the total revenue report; 
 determine a total value for each content item included in the internet session data based on the individual session revenues; 
 determine a total value for each content provider from the plurality of content providers based on the individual session revenues; and 
 generate a revenue share offer report based on the total value for each content item and the total value for each content provider. 
   
     
     
         2 . The server computing device of  claim 1 , wherein the processor is further configured to:
 detect different syntax formats amongst the internet session data; and   format the Internet session data to universalize the interaction results across the plurality of content providers.   
     
     
         3 . The server computing device of  claim 1 , wherein the processor is further configured to:
 provide the revenue share offer report to an optimization server, wherein the optimization server optimizes an online marketing campaign by selecting content items presented on an online media portal based, at least in part, on the respective values included in the revenue share offer report.   
     
     
         4 . The server computing device of  claim 1 , wherein the processor is further configured to:
 present a revenue share offer to each of the plurality of content providers based on the revenue share offer report.   
     
     
         5 . The server computing device of  claim 1 , wherein the processor is further configured to:
 generate a graphical user interface (GUI) including the revenue share offer report.   
     
     
         6 . The server computing device of  claim 1 , wherein the processor is configured to determine the individual session revenues based on one of a respective views of the content items, respective interactions with the content items, respective dwell times of the content items, or a combination thereof. 
     
     
         7 . The server computing device of  claim 1 , wherein the Internet session data further includes content delivery information identifying a content delivery format of the Internet session data. 
     
     
         8 . The server computing device of  claim 1 , wherein the internet session data further includes access device information identifying a device type on which the interactive digital content included in the internet session data was previously accessed. 
     
     
         9 . The server computing device of  claim 1 , wherein the revenue share offer report includes one of a revenue share offer per each content item, a revenue share offer per content subject or genre, a revenue share offer per webpage, a revenue share offer per channel streaming the internet session data, a revenue share offer per marketing campaign, a revenue share offer per content class, a revenue share offer per provider class, a revenue share offer per user device type accessing the interactive digital content included in the internet session data was previously accessed, a revenue share offer per user class accessing the interactive digital content included in the internet session data was previously accessed, or a combination thereof. 
     
     
         10 . A method comprising:
 receiving internet session data from a plurality of content providers, the internet session data including interaction results with interactive digital content items provided by the plurality of content providers;   identifying webpage referral events included in the internet session data;   identifying revenue generating events included in the internet session data;   generating a total revenue report including a revenue value for each webpage referral event based on a relationship between the webpage referral events and the revenue generating events;   determining individual session revenues for the content items based on the total revenue report;   determining a total value for each content item included in the internet session data based on the individual session revenues;   determining a total value for each content provider from the plurality of content providers based on the individual session revenues; and   generating a revenue share offer report based on the total value for each content item and the total value for each content provider.   
     
     
         11 . The method of  claim 10 , further comprising:
 detecting different syntax formats amongst the internet session data; and   formatting the internet session data to universalize the interaction results across the plurality of content providers.   
     
     
         12 . The method of  claim 10 , further comprising:
 providing the revenue share offer report to an optimization server, wherein the optimization server optimizes an online marketing campaign by selecting content items presented on an online media portal based, at least in part, on the respective values included in the revenue share offer report.   
     
     
         13 . The method of  claim 10 , further comprising:
 presenting a revenue share offer to each of the plurality of content providers based on the revenue share offer report.   
     
     
         14 . The method of  claim 10 , further comprising:
 generating a graphical user interface (GUI) including the revenue share offer report.   
     
     
         15 . The method of  claim 10 , wherein determining the individual session revenues comprises determining the individual session revenues based on one of a respective views of the content items, respective interactions with the content items, respective dwell times of the content items, or a combination thereof. 
     
     
         16 . The method of  claim 10 , wherein the internet session data further includes content delivery information identifying a content delivery format of the internet session data; and
 wherein the internet session data further includes access device information identifying a device type on which the interactive digital content included in the internet session data was previously accessed.   
     
     
         17 . The method of  claim 10 , wherein the revenue share offer report includes one of a revenue share offer per each content item, a revenue share offer per content subject or genre, a revenue share offer per webpage, a revenue share offer per channel streaming the internet session data, a revenue share offer per marketing campaign, a revenue share offer per content class, a revenue share offer per provider class, a revenue share offer per user device type accessing the interactive digital content included in the internet session data was previously accessed, a revenue share offer per user class accessing the interactive digital content included in the internet session data was previously accessed, or a combination thereof. 
     
     
         18 . A non-transitory computer readable medium comprising instructions that, when executed by a processor, causes the processor to:
 control a network interface to receive internet session data from a plurality of content providers, the internet session data including interaction results with interactive digital content items provided by the plurality of content providers;   identify webpage referral events included in the internet session data;   identify revenue generating events included in the internet session data;   generate a total revenue report including a revenue value for each webpage referral event based on a relationship between the webpage referral events and the revenue generating events;   determine individual session revenues for the content items based on the total revenue report;   determine a total value for each content item included in the internet session data based on the individual session revenues;   determine a total value for each content provider from the plurality of content providers based on the individual session revenues; and   generate a revenue share offer report based on the total value for each content item and the total value for each content provider.   
     
     
         19 . The non-transitory computer readable medium of  claim 18 , further comprising instructions that, when executed by a processor, causes the processor to:
 detect different syntax formats amongst the internet session data; and format the internet session data to universalize the interaction results across the plurality of content providers.   
     
     
         20 . The non-transitory computer readable medium of  claim 18 , further comprising instructions that, when executed by a processor, causes the processor to:
 provide the revenue share offer report to an optimization server, wherein the optimization server optimizes an online marketing campaign by selecting content items presented on an online media portal based, at least in part, on the respective values included in the revenue share offer report.