Automated merchandising based on social media chatter

Abstract

In an approach to automated merchandising, one or more computer processors detect access to an electronic store by a user. The one or more computer processors determine a location of the user. The one or more computer processors retrieve a plurality of social media communications associated with the location of the user, where social media communications include one or more publically available entries made by one or more users of one or more social media applications. The one or more computer processors determine whether the retrieved social media communications are associated with one or more merchandise associated with the electronic store. In response to determining the retrieved social media communications are associated with the one or more merchandise associated with the electronic store, the one or more computer processors determine a position of the one or more merchandise in one or more communication channels.

What is claimed is: 
     
         1 . A method for automated merchandising, the method comprising:
 detecting, by one or more computer processors, access to an electronic store by a user;   determining, by the one or more computer processors, a location of the user;   retrieving, by the one or more computer processors, a plurality of social media communications associated with the location of the user, wherein social media communications include one or more publically available entries made by one or more users of one or more social media applications, and wherein retrieving a plurality of social media communications associated with the location of the user includes at least retrieving a number of social media communications that varies based on a distance between a location of the one or more users of one or more social media applications and the location of the user and retrieving social media communications from a pre-defined radius around the user's location;   determining, by the one or more computer processors, whether the retrieved social media communications are associated with one or more merchandise associated with the electronic store;   responsive to determining the retrieved social media communications are associated with the one or more merchandise associated with the electronic store, determining, by the one or more computer processors, a current position of the one or more merchandise in one or more communication channels, wherein determining a position of the one or more merchandise in one or more communication channels includes calculating a merchandise score, wherein the merchandise score is based on a relevance of the retrieved social media communications to the location of the user;   determining, by the one or more computer processors, whether the retrieved social media communications are positive or negative;   responsive to determining the retrieved social media communications are positive, adjusting, by the one or more computer processors, a placement of the one or more merchandise to a more prominent position in a communication channel than the current position, wherein a communication channel is selected from the group consisting of a web page, one or more search results, an email, a catalog, and a coupon;   responsive to determining the retrieved social media communications are negative, adjusting, by the one or more computer processors, a placement of the one or more merchandise to a less prominent position in a communication channel than the current position, wherein adjusting a placement of the one or more merchandise to a less prominent position includes eliminating, by the one or more computer processors, the position of the one or more merchandise;   generating, by the one or more computer processors, a web page associated with the electronic store, the web page including the adjusted placement of the one or more merchandise; and   displaying, by the one or more computer processors, the web page to the user.