Interaction-aware advertising for minimizing banner blindness

Abstract

Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.

We claim: 
     
         1 . A method comprising:
 concurrently displaying, via a graphical user interface, an advertisement and application content;   detecting a user interaction with the application content;   based on the user interaction, locking the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.