System and method to provide location-based digital signage services

Abstract

Embodiments for providing intelligent location-based signage services are generally described herein. An intelligent signage device may include a proximity module arranged to receive a notification that a personal device is within an area of the intelligent signage device. The signage may also include a transceiver arranged to establish a connection from the intelligent signage device to the personal device and receive user data from the personal device via the connection. An offer-customization module of the digital signal may be arranged to determine a set of display options based on the user data, a member of the set of display options corresponding to an offer for a product and a presentation module of the digital signage may be arranged to display the member of the set of display options on the intelligent signage device.

1 - 25 . (canceled) 
     
     
         26 . An intelligent signage device, the device comprising:
 a proximity detector to receive a notification that a personal device is within a first area that includes intelligent signage;   a transceiver to receive user data from a personal device carried by a user when the personal device is within the first area, the user data including user movement information, the user movement information including positions over time of the user in a second area;   a query engine to determine a set of display options based on the user movement information in the user data; and   processing circuitry to select a member of the set of display options to display on the intelligent signage when the personal device is within the first area.   
     
     
         27 . The intelligent signage device of  claim 26 , wherein the user data includes a set of user preferences, the set of user preferences designated by a user of the personal device. 
     
     
         28 . The intelligent signage device of  claim 27 , wherein the user data includes a set of user activities, the set of user activities including at least one of user compass orientation, user purchase history, or user demographic data. 
     
     
         29 . The intelligent signage device of  claim 26 , wherein user movement information includes tracking user entry and exit of the second area. 
     
     
         30 . The intelligent signage device of  claim 26 , wherein, to select the member of the set of display options, the processing circuitry selects a display option corresponding to an offer for a product in the second area that the user has visited a threshold number of times within a time period based on the user movement information. 
     
     
         31 . The intelligent signage device of  claim 26 , wherein, to select the member of the set of display options, the processing circuitry selects a display option with directions to a second intelligent signage in the second area. 
     
     
         32 . The intelligent signage device of  claim 26 , wherein the first area is within a meter of the intelligent signage, and wherein the second area is a commercial building containing the intelligent signage. 
     
     
         33 . ‘The intelligent signage device of  claim 26 , wherein:
 the proximity detector is to detect a plurality of people around the intelligent digital signage; 
 wherein, to determine the set of display options includes the query engine to determine aggregated data for the plurality of people; and 
 wherein, to select the member of the set of display options, the processing circuitry is to select the aggregated data to display. 
 
     
     
         34 . A method for intelligent signage service, the method comprising:
 receiving user data from a personal device carried by a user when the personal device is within a first area that includes intelligent signage, the user data including user movement information, the user movement information including positions over time of the user in a second area;   determining a set of display options based on the user data including the user movement information; and   selecting a member of the set of display options to display on the intelligent signage when the personal device is within the first area.   
     
     
         35 . The method of  claim 34 , wherein the user data includes a set of user preferences, the set of user preferences designated by a user of the personal device. 
     
     
         36 . The method of  claim 35 , wherein the user data includes a set of user activities, the set of user activities including at least one of user compass orientation, user purchase history, or user demographic data. 
     
     
         37 . The method of  claim 34 , wherein user movement information includes tracking user entry and exit of the second area. 
     
     
         38 . The method of  claim 34 , wherein selecting the member of the set of display options includes selecting a display option corresponding to an offer for a product in the second area that the user has visited a threshold number of times within a time period based on the user movement information. 
     
     
         39 . The method of  claim 34 , wherein selecting the member of the set of display options includes selecting a display option with directions to a second intelligent signage in the second area. 
     
     
         40 . The method of  claim 34 , wherein the first area is within a meter of the intelligent signage, and wherein the second area is a commercial building containing the intelligent signage. 
     
     
         41 . The method of  claim 34 , comprising:
 detecting a plurality of people around the intelligent digital signage; and   wherein determining the set of display options and selecting the member of the set of display options comprises determining aggregated data for the plurality of people to display.   
     
     
         42 . At least one machine readable medium including instructions for intelligent signage service, the instructions, when executed by processing circuitry, cause the processing circuitry to perform operations comprising:
 receiving user data from a personal device carried by a user when the personal device is within a first area that includes intelligent signage, the user data including user movement information, the user movement information including positions over time of the user in a second area;   determining a set of display options based on the user data including the user movement information; and   selecting a member of the set of display options to display on the intelligent signage when the personal device is within the first area.   
     
     
         43 . The at least one machine readable medium of  claim 42 , wherein the user data includes a set of user preferences, the set of user preferences designated by a user of the personal device. 
     
     
         44 . The at least one machine readable medium of  claim 43 , wherein the user data includes a set of user activities, the set of user activities including at least one of user compass orientation, user purchase history, or user demographic data. 
     
     
         45 . The at least one machine readable medium of  claim 42 , wherein user movement information includes tracking user entry and exit of the second area. 
     
     
         46 . The at least one machine readable medium of  claim 42 , wherein selecting the member of the set of display options includes selecting a display option corresponding to an offer for a product in the second area that the user has visited a threshold number of times within a time period based on the user movement information. 
     
     
         47 . The at least one machine readable medium of  claim 42 , wherein selecting the member of the set of display options includes selecting a display option with directions to a second intelligent signage in the second area. 
     
     
         48 . The at least one machine readable medium of  claim 42 , wherein the first area is within a meter of the intelligent signage, and wherein the second area is a commercial building containing the intelligent signage. 
     
     
         49 . The at least one machine readable medium of  claim 42 , wherein the operations comprise:
 detecting a plurality of people around the intelligent digital signage; and
 wherein determining the set of display options and selecting the member of the set of display options comprises determining aggregated data for the plurality of people to display.