Techniques for providing personalized behavior-based content

Abstract

Techniques for providing personalized content in substantially real time are disclosed. In one embodiment, a method for providing personalized content in substantially real time includes providing first content including a plurality of user-selectable content elements, detecting an interaction of a user with respect to the provided content including a selection by the user of one of the plurality of the user-selectable content elements displayed on a page of the first content, and providing second content in response to a request. The second content includes at least a portion of the first content modified according to the detected interaction by moving the user-selectable content element up on a page of the second content relative to a position of the content element on the page of the first content.

What is claimed is: 
     
         1 . A computer-implemented method for providing personalized content in substantially real time, comprising:
 under the control of one or more computer systems configured with executable instructions,
 providing first content in response to a first request, the first content including a plurality of user-selectable content elements displayed with the first content; 
 determining an interaction of a user with respect to a displayed page of at least a portion of the first content, the interaction including a selection by the user of at least one of the plurality of the user-selectable content elements displayed on the page; 
 updating information associated with the at least one selected content element on the page and the user based on the determined interaction; 
 determining a subset of the plurality of user-selectable content elements corresponding to the at least one selected content element based on the updated information; and 
 providing second content in response to a second request, the second content including at least a portion of the first content modified by adjusting display properties of each user-selectable content element of at least a portion of the determined subset of the user-selectable content elements relative to one or more user-selectable content elements displayed on the page of the first content that were not selected by the user.