Discovery and analytics for episodic downloaded media

Abstract

Matching advertising information to media content/user combinations in which information and content are delivered to a user over a network is disclosed. Content providers and advertisers may find out about the offerings of one another as well as user profiles and preferences thereby facilitating agreement of ads with content and users. Viral syndication is also facilitated by allowing the user to share downloaded media with friends and associates. Users may bookmark, share, and/or request/find more content with similarities to the downloaded content with various analytics being reported with respect to the same.

1 . (canceled) 
     
     
         2 . A computer-implemented method for analyzing episodic media consumption, the method comprising:
 receiving information over a communication network regarding an association between at least one subscribing user and an insertable content file;   automatically sending an episodic media file over the communication network to a client device associated with the at least one subscribing user, wherein the episodic media file is split into two parts at an insertion point, and at least a portion of the insertable content file is stitched between the two parts to create a single new media file comprising both the episodic media file and the insertable content file; and   receiving usage information over the communication network regarding the subscribing user, wherein the usage information indicates whether at least a portion of the insertable content file was consumed by the at least one subscribing user during a time period in which the client device was off-line.   
     
     
         3 . The computer-implemented method of  claim 2 , further comprising encoding the new media file for compatibility with the client device. 
     
     
         4 . The computer-implemented method of  claim 2 , further comprising encoding the new media file for compatibility with two or more client device types. 
     
     
         5 . The computer-implemented method of  claim 2 , further comprising analyzing the received usage information to identify at least one recommended media content file, wherein identifying the at least one recommended media content file is based on metadata of the episodic media file. 
     
     
         6 . The computer-implemented method of  claim 5 , further comprising transmitting a recommendation to the client device regarding the recommended media content file, the recommendation including metadata to cause the recommended media content file to be downloaded to the client device. 
     
     
         7 . The computer-implemented method of  claim 2 , wherein the received usage information comprises a plurality of event indicators regarding the new media file, the plurality of event indicators comprising an indication of one or more of: success in downloading the new media file, failure in downloading the new media file, playback completion of the insertable content file, and a play count of the episodic media file. 
     
     
         8 . The computer-implemented method of  claim 2 , wherein automatically sending the episodic media file over the communication network to the client device comprises matching the insertable content file with the at least one subscribing user associated with the client device, and further comprising re-encoding the single new media file to have a uniform matching profile and to be compatible with the client device of the at least one subscribing user. 
     
     
         9 . A system for analyzing episodic media consumption, the system comprising:
 a match server configured for receiving information over a communication network regarding an association between at least one subscribing user and an insertable content file;   a hosting server communicatively coupled with the match server, the hosting server configured for automatically sending an episodic media file over the communication network to a client device associated with the at least one subscribing user, wherein the episodic media file is split into two parts at an insertion point, and at least a portion of the insertable content file is stitched between the two parts to create a single new media file comprising both the episodic media file and the insertable content file; and   a database communicatively coupled with the hosting server, the database configured for receiving usage information over the communication network regarding the subscribing user, wherein the usage information indicates whether at least a portion of the insertable content file was consumed by the at least one subscribing user during a time period in which the client device was off-line.   
     
     
         10 . The system of  claim 9 , wherein the hosting server further encodes the new media file for compatibility with the client device. 
     
     
         11 . The system  claim 9 , wherein the hosting server further encodes the new media file for compatibility with two or more client device types. 
     
     
         12 . The system of  claim 9 , wherein the hosting server further analyzes received usage information to identify at least one recommended media content file, wherein identifying the at least one recommended media content file is based on metadata of the episodic media file. 
     
     
         13 . The system of  claim 12 , wherein the hosting server further transmits a recommendation to the client device regarding the at least one recommended media content file, the recommendation including metadata to cause the recommended media content file to be downloaded to the client device. 
     
     
         14 . The system of  claim 9 , wherein the received usage information comprises a plurality of event indicators regarding the new media file, the plurality of event indicators comprising an indication of one or more of: success in downloading the new media file, failure in downloading the new media file, playback completion of the insertable content file, and a play count of the episodic media file. 
     
     
         15 . The system of  claim 9 , wherein the hosting server further automatically sends the media file over the communication network to the client device by matching the insertable content file with the at least one subscribing user associated with the client device, and re-encodes the new media file to have a uniform matching profile and to be compatible with the client device of the at least one subscribing user. 
     
     
         16 . A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for analyzing episodic media consumption, the method comprising:
 receiving information over a communication network regarding an association between at least one subscribing user and an insertable content file;   automatically sending an episodic media file over the communication network to a client device associated with the at least one subscribing user, wherein the episodic media file is split into two parts at an insertion point, and at least a portion of the insertable content file is stitched between the two parts to create a single new media file comprising both the episodic media file and the insertable content file; and   receiving usage information over the communication network regarding the subscribing user, wherein the usage information indicates whether at least a portion of the insertable content file was consumed by the at least one subscribing user during a time period in which the client device was off-line.   
     
     
         17 . The non-transitory computer-readable storage medium of  claim 16 , further comprising instructions executable to encode the new media file for compatibility with the client device. 
     
     
         18 . The non-transitory computer-readable storage medium of  claim 16 , further comprising instructions executable to encode the new media file for compatibility with two or more client device types. 
     
     
         19 . The non-transitory computer-readable storage medium of  claim 16 , further comprising instructions executable to analyze the received usage information to identify at least one recommended media content file, wherein identifying the at least one recommended media content file is based on metadata of the episodic media file. 
     
     
         20 . The non-transitory computer-readable storage medium of  claim 16 , further comprising instructions executable to transmit a recommendation to the client device regarding the at least one recommended media content file, the recommendation including metadata to cause the recommended media content file to be downloaded to the client device. 
     
     
         21 . The non-transitory computer-readable storage medium of  claim 16 , wherein the received usage information comprises a plurality of event indicators regarding the new media file, the plurality of event indicators comprising an indication of one or more of: an episode download success, an episode download failure, playback completion of the insertable content file, and a play count of the episodic media file.