Online social referral network

Abstract

Embodiments are directed to users viewing and referring cards of content to other users. A user may refer a card by endorsing the card. By friending other users, users form a social network. Thus, a user may refer a card to friends, friends of friends, and other users. Cards may include one or more card tallies that are specific to a particular user. Card tallies may refer to the number of friends, of the particular user, that have endorsed the card, the number of friends of friends that have endorsed the card, and other users that have endorsed the card. By viewing the card tallies, the particular user may determine a utility of the card based on the number of the user's friends that have endorsed the card, the number of friends of friends that have endorsed the card, and the number of other users that have endorsed the card.

1 . A method for providing referrals of cards to users with a network computer that performs actions, comprising:
 generating an association between a card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and also associated with the card, wherein a display of a graphical representation of the card is structured to include a first portion of one or more of content and data on a front side of the card and to include a second portion of the one or more content and data on a back side of the card;   determining a first card tally based on a number of users that are included in a card network and have a 1-degree connectivity with a second user in a social network;   determining a second card tally based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network; and   determining a third card tally based on a number of users that are included in the card network and have a degree of connectivity with the second user that is greater than a 2-degree connectivity in the social network;   updating the card network to include the first user and an association with the first card, wherein the degree of connectivity between the second user and the first user, and the one or more privacy parameters are employed to provide one or more card tallies that are specific to the second user;   providing the card with one or more card tallies to the second user;   when one or more users of the card network graphically select the front side of the card for viewing, the first portion of the content is provided to the one or more users; and   when the one or more users of the card network graphically select the back side of the card for viewing, the second portion of the content is provided to the one or more users.   
     
     
         2 . The method of  claim 1 , further comprising employing connections in one or more social networks between the first user and the second user to provide a degree of connectivity between the second user and the first user. 
     
     
         3 . The method of  claim 1 , further comprising employing the association between the card and the first user and one or more privacy parameters to update the card network. 
     
     
         4 . The method of  claim 1 , further comprising providing one or more catalogs that correspond to one or more users, wherein the one or more catalogs include one or more collections of one or more cards that correspond to a user, and wherein each card in the one or more collections are editable and publishable by a corresponding user for use by one or more users. 
     
     
         5 . The method of  claim 1 , further comprising;
 receiving one or more card features from the first user;   providing one or more suggested cards to the first user based on one or more received card features; and   providing additional card features to the first user based on a selection by the first user of one or more of the suggested cards.   
     
     
         6 . The method of  claim 1 , further comprising:
 receiving one or more card features from the first user;   updating one or more global card features included in a global card that is included in the card network based on the received card features; and   updating one or more user card features included in a user card that is included in the card network and associated with the second user based on the updated global features.   
     
     
         7 . The method of  claim 1 , further comprising:
 receiving a beacon from one of a plurality of users; and   receiving a response to the beacon from another of the plurality of users, wherein the response includes the card; and   providing the response to the beacon to the one of the plurality of users.   
     
     
         8 . A system providing referrals of cards to users over a network, comprising:
 a transceiver that communicates over the network;   a memory that stores at least instructions; and   a processor device that executes instructions that perform actions, comprising:
 generating an association between a card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and also associated with the card, wherein a display of a graphical representation of the card is structured to include a first portion of one or more of content and data on a front side of the card and to include a second portion of the one or more content and data on a back side of the card; 
 determining a first card tally based on a number of users that are included in a card network and have a 1-degree connectivity with a second user in a social network; 
 determining a second card tally based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network; and 
 determining a third card tally based on a number of users that are included in the card network and have a degree of connectivity with the second user that is greater than a 2-degree connectivity in the social network; 
 updating the card network to include the first user and an association with a first card, wherein the degree of connectivity between the second user and the first user, and the one or more privacy parameters are employed to provide one or more card tallies that are specific to the second user; 
 providing the card with one or more card tallies to the second user; 
   when one or more users of the card network graphically select the front side of the card for viewing, the first portion of the content is provided to the one or more users; and   when the one or more users of the card network graphically select the back side of the card for viewing, the second portion of the content is provided to the one or more users.   
     
     
         9 . The system of  claim 8 , further comprising employing connections in one or more social networks between the first user and the second user to provide a degree of connectivity between the second user and the first user. 
     
     
         10 . The system of  claim 8 , further comprising employing the association between the card and the first user and one or more privacy parameters to update the card network. 
     
     
         11 . The system of  claim 8 , further comprising providing one or more catalogs that correspond to one or more users, wherein the one or more catalogs include one or more collections of one or more cards that correspond to a user, and wherein each card in the one or more collections are editable and publishable by a corresponding user for use by one or more users. 
     
     
         12 . The system of  claim 8 , further comprising;
 receiving one or more card features from the first user;   providing one or more suggested cards to the first user based on the one or more received card features; and   providing additional card features to the first user based on a selection by the first user of one or more of the suggested cards.   
     
     
         13 . The system of  claim 8 , further comprising:
 receiving one or more card features from the first user;   updating one or more global card features included in a global card that is included in the card network based on the received card features; and   updating one or more user card features included in a user card that is included in the card network and associated with the second user based on the updated global features.   
     
     
         14 . The system of  claim 8 , further comprising:
 receiving a beacon from one of a plurality of users; and   receiving a response to the beacon from another of the plurality of users, wherein the response includes the card; and   providing the response to the beacon to the one of the plurality of users.   
     
     
         15 . A processor readable non-transitory storage media that includes instructions for providing referrals of cards to users, wherein execution of the instructions by a processor device performs actions, comprising:
 generating an association between a card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and also associated with the card, wherein a display of a graphical representation of the card is structured to include a first portion of one or more of content and data on a front side of the card and to include a second portion of the one or more content and data on a back side of the card;   generating an association between a card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and also associated with the card;   determining a first card tally based on a number of users that are included in a card network and have a 1-degree connectivity with a second user in a social network;   determining a second card tally based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network; and   determining a third card tally based on a number of users that are included in the card network and have a degree of connectivity with the second user that is greater than a 2-degree connectivity in the social network;   updating the card network to include the first user and an association with a first card, wherein the degree of connectivity between the second user and the first user, and the one or more privacy parameters are employed to provide one or more card tallies that are specific to the second user;   providing the card with one or more card tallies to the second user;   when one or more users of the card network graphically select the front side of the card for viewing, the first portion of the content is provided to the one or more users; and   when the one or more users of the card network graphically select the back side of the card for viewing, the second portion of the content is provided to the one or more users.   
     
     
         16 . The processor readable non-transitory storage media of  claim 15 , further comprising employing connections in one or more social networks between the first user and the second user to provide a degree of connectivity between the second user and the first user. 
     
     
         17 . The processor readable non-transitory storage media of  claim 15 , further comprising employing the association between the card and the first user and one or more privacy parameters to update the card network. 
     
     
         18 . The processor readable non-transitory storage media of  claim 15 , further comprising providing one or more catalogs that correspond to one or more users, wherein the one or more catalogs include one or more collections of one or more cards that correspond to a user, and wherein each card in the one or more collections are editable and publishable by a corresponding user for use by one or more users. 
     
     
         19 . The processor readable non-transitory storage media of  claim 15 , further comprising;
 receiving one or more card features from the first user;   providing one or more suggested cards to the first user based on the one or more received card features; and   providing additional card features to the first user based on a selection by the first user of one or more of the suggested cards.   
     
     
         20 . The processor readable non-transitory storage media of  claim 15 , further comprising:
 receiving one or more card features from the first user;   updating one or more global card features included in a global card that is included in the card network based on the received card features; and   updating one or more user card features included in a user card that is included in the card network and associated with the second user based on the updated global features.