System and method for trait based people search based on genetic information

Abstract

A system and method is provided for interactive exchange of information. A database stores preference information related to a plurality of individuals. The processor is operable to retrieve and provide information response to prompted requests. A module receives requests for information from a user and the database provider in tandem. A search results module is operable to provide a first search result and is further operable to provide a second search result that relates to the first search results. The first search result relates to a first group of the plurality of users and the second search result relates to a second group of a plurality of the users of the database that is distinct from the first group, and the first search result includes first preference information and the second search result includes second preference information.

1 . A system for generating distinct sponsored media featuring the names of both a profiled user and a brand that are deemed to be mutually relevant to a single user at a particular time, comprising:
 at least one processor operatively coupled to processor readable media;   at least one database stored on the processor readable media, comprising:
 electronic user information including genetic information respectively related to each of a plurality of individuals and usable to identify at least trait and/or preference of the respective individual; 
 electronic identification information representing at least a name and/or image of a respective individual of the plurality of individuals; 
 electronic advertiser information including at least a plurality of brand names and media targeting criteria respectively associated with advertisers relative to at least some of the genetic information associated with at least some of the plurality of individuals; 
   wherein the processor readable media stores electronic instructions that, when executed by the processor, configures the processor to:
 receive from a first computing device operated by a first individual, first electronic information in response to a first prompt; 
 determine, in accordance with the first electronic information, at least some electronic user information including at least genetic information associated with the first individual and at least some of the electronic advertiser information, that the first individual is relevant to at least one of the advertisers; 
 determine, in accordance with at least some electronic user information associated with the first individual that a second individual is relevant to the first individual and/or the one of the advertisers; 
   select, in accordance with at least the determined relevance, at least some electronic advertiser information associated with one relevant advertiser;   assemble a distinct branded advertisement that includes i) a brand name of the one relevant advertiser, and ii) the name of the second individual; and   transmit, by the at least one processor to the first computing device, the first branded advertisement to present the first branded advertisement to the first individual.   
     
     
         2 . (canceled) 
     
     
         3 . (canceled) 
     
     
         4 . The system of  claim 1 , wherein the first individual contacts at least the second individual. 
     
     
         5 . (canceled) 
     
     
         6 . The system of  claim 1 , wherein media relating to at least one individual is stored in the database. 
     
     
         7 . The system of  claim 6 , wherein the media includes at least one image of the individual. 
     
     
         8 - 22 . (canceled) 
     
     
         23 . The system of  claim 1 , wherein the determining the second individual occurs before or after the determining the at least some advertiser information. 
     
     
         24 . The system of  claim 1 , wherein the electronic advertiser information further represents a social association with one or more of the plurality of individuals. 
     
     
         25 . A method for generating distinct sponsored media featuring the names of both a profiled user and a brand that are deemed to be mutually relevant to a single user at a particular time, the method comprising:
 accessing, by at least one processor operatively coupled to processor readable media; at least one database that stores:
 electronic user information including genetic information respectively related to each of a plurality of individuals and usable to identify at least trait and/or preference of the respective individual; 
 electronic identification information representing at least a name and/or image of a respective individual of the plurality of individuals; 
 electronic advertiser information including at least a plurality of brand names and media targeting criteria respectively associated with advertisers relative to at least some of the genetic information associated with at least some of the plurality of individuals; 
   receiving from a first computing device operated by a first individual, first electronic information in response to a first prompt;   determining, by at least one processor in accordance with the first electronic information, at least some electronic user information including at least genetic information associated with the first individual and at least some of the electronic advertiser information, that the first individual is relevant to at least one of the advertisers;   determining, by at least one processor in accordance with at least some electronic user information associated with the first individual, that a second individual is relevant to the first individual and/or the one of the advertisers;   selecting, by at least one processor, in accordance with at least the determined relevance, at least some electronic advertiser information associated with one relevant advertiser;   assembling, by at least one processor, a distinct branded advertisement that includes i) a brand name of the one relevant advertiser, and ii) the name of the second individual; and   transmitting, by the at least one processor, to the first computing device, the first branded advertisement to present the first branded advertisement to the first individual.   
     
     
         26 . (canceled) 
     
     
         27 . (canceled) 
     
     
         28 . The method of  claim 25 , wherein the first individual contacts at least the second individual. 
     
     
         29 . (canceled) 
     
     
         30 . The method of  claim 25 , wherein media relating to at least one individual is stored in the database. 
     
     
         31 . The method of  claim 30 , wherein the media includes at least one image of the individual. 
     
     
         32 . The method of  claim 25 , wherein the determining the second individual occurs before or after the determining the at least some advertiser information. 
     
     
         33 . The system of  claim 1 , wherein the second user is determined to be relevant to the first individual and/or the one of the advertisers as a function of genetic information associated with the second user. 
     
     
         34 . The method of  claim 25 , wherein the second user is determined to be relevant to the first individual and/or the one of the advertisers as a function of genetic information associated with the second user.