US2017061477A1PendingUtilityA1

Displaying content using context-based interaction

Assignee: EBAY INCPriority: Nov 27, 2007Filed: Nov 14, 2016Published: Mar 2, 2017
Est. expiryNov 27, 2027(~1.3 yrs left)· nominal 20-yr term from priority
Inventors:Thomas Geiger
G06F 40/205G06F 40/263G06F 40/295G06Q 30/02G06Q 30/0263G06Q 30/0252G06Q 30/0256G06F 17/278G06F 17/2705G06F 17/275
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Claims

Abstract

A system and method for displaying content using context-based interaction are provided. In example embodiments, a document is displayed, the document includes an image, a script and a program. By execution of the program included within the document, an analysis is initiated to identify a feature within the document as the key feature of the image. By execution of the script included within the document, the feature identified as the key feature of the image is highlighted. Detect a mouseover event over the key feature that is highlighted in the document. Display information associated with the key feature within a tooltip window over the image in response to the detecting of the mouseover event over the key feature highlighted in the document that is being displayed

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A computerized method comprising:
 analyzing document content to be displayed to a user and identifying a keyword;   selecting a selected listing from a commerce system, using the keyword;   automatically detecting a user event related to the keyword; and   displaying information related to the listing, in response to the detection of the user event, while maintaining the displaying of the document content.

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