US2017039593A1PendingUtilityA1

System and method for visualization of data

Assignee: PAYPAL INCPriority: Apr 2, 2008Filed: Oct 21, 2016Published: Feb 9, 2017
Est. expiryApr 2, 2028(~1.7 yrs left)· nominal 20-yr term from priority
Inventors:Ian Jordan
G06F 17/30994G06F 17/30781G06Q 30/0255G06Q 30/0277G06Q 30/0271G06F 17/30061G06F 17/30905G06F 16/40G06F 16/50G06F 16/58G06F 16/70G06F 16/444G06F 16/904G06F 16/9577G06F 16/538
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Claims

Abstract

Embodiments for visualization of data are provided. One example embodiment includes a system including one or more processors configured to receive authentication data related to a user. The one or more processor may further be configured to receive profile data and transactional data associated with the user, and selectively aggregate the profile data with the transaction data as aggregated user data. Furthermore, the one or more processors may be configured to visualize the aggregated user data as a data visualization, and generate an advertisement personalized for the user based on the data visualization.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method, comprising:
 receiving authentication data related to a user;   receiving profile data and transactional data associated with the user;   selectively aggregating the profile data with the transaction data as aggregated user data;   visualizing the aggregated user data as a data visualization; and   generating an advertisement personalized for the user based on the data visualization.   
     
     
         2 . The method of  claim 1 , wherein visualizing the aggregated user data as a data visualization comprises visualizing the aggregated user data as one of a video and an image. 
     
     
         3 . The method of  claim 1 , wherein generating an advertisement personalized for the user comprises generating one of an image advertisement and a video advertisement personalized for the user. 
     
     
         4 . The method of  claim 1 , further comprising generating an image map of advertisement hyperlinks to related sites. 
     
     
         5 . The method of  claim 1 , wherein receiving transactional data associated with the user comprises receiving data related to at least one user related factor selected from a group of user related factors consisting of: one or more user orders, one or more user invoices, one or more user payments, and one or more user activity records. 
     
     
         6 . The method of  claim 1 , wherein selectively aggregating the profile data with the transaction data comprises selectively aggregating the profile data with the transaction data based on one or more data components selected from a group of data components consisting of: demographics of the user, recent purchases by the user, spending patterns of the user, and user feedback. 
     
     
         7 . A system, comprising:
 one or more processors configured to:
 receive authentication data related to a user; 
 receive profile data and transactional data associated with the user; 
 selectively aggregate the profile data with the transaction data as aggregated user data; 
 visualize the aggregated user data as a data visualization; and 
 generate an advertisement personalized for the user based on the data visualization. 
   
     
     
         8 . The system of  claim 7 , wherein the data visualization comprises one of an image and a video. 
     
     
         9 . The system of  claim 7 , wherein the one or more processors are further configured to generate, based on the data visualization, an image map of advertisement hyperlinks to related sites. 
     
     
         10 . The system of  claim 7 , wherein the advertisement comprises one of a personalized advertisement image and a personalized advertisement video. 
     
     
         11 . The system of  claim 7 , wherein the one or more processors are further configured to selectively aggregate the profile data with the transaction data based on one or more data components selected from a group of data components consisting of: demographics, personal preferences, recently purchased merchandise, feedback, trade volume, and spending patterns. 
     
     
         12 . The system of  claim 7 , wherein the the one or more processors are further configured to generate the data visualization as an image map including a list of coordinates relating to areas within the data visualization to link the areas to related locations. 
     
     
         13 . The system of  claim 7 , wherein the the one or more processors are further configured to:
 request additional data from the user and to receive the additional data from the user; and   aggregate the additional data with the aggregated user data to produce enhanced aggregated user data.   
     
     
         14 . The system of  claim 7 , wherein the the one or more processors are further configured to:
 store the data visualization as a resource; and   visualize the aggregated user data and generate a recreated data visualization upon accessing the resource.   
     
     
         15 . A non-transitory computer-readable media having computer instructions stored thereon that are executable by a processing device to perform or control performance of operations comprising:
 receiving authentication data related to a user;   receiving profile data and transactional data associated with the user;   selectively aggregating the profile data with the transaction data as aggregated user data;   visualizing the aggregated user data as a data visualization; and   generating an advertisement personalized for the user based on the data visualization.   
     
     
         16 . The computer-readable media of  claim 15 , wherein visualizing the aggregated user data as a data visualization comprises visualizing the aggregated user data as one of a video and an image. 
     
     
         17 . The computer-readable media of  claim 15 , wherein generating an advertisement personalized for the user comprises generating one of a video advertisement personalized for the user and an image advertisement personalized for the user. 
     
     
         18 . The computer-readable media of  claim 15 , wherein receiving transactional data associated with the user comprises receiving data related to at least one of one or more user related orders, one or more user invoices, one or more user payments, and one or more user activity records. 
     
     
         19 . The computer-readable media of  claim 15 , the operations further comprising generating an image map of advertisement hyperlinks to related sites. 
     
     
         20 . The computer-readable media of  claim 15 , wherein selectively aggregating the profile data with the transaction data comprises selectively aggregating the profile data with the transaction data based on one or more data components selected from a group of data components consisting of: demographics of the user, recent purchases by the user, spending patterns of the user, and user feedback.

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