Novel premium retail display containers

Abstract

The present invention is directed to premium retail display containers. In particular, the containers of the present invention comprise retail display containers that may be positioned in a standing orientation on a heel stand and rim creating a consumer favorable display angle of the containment area, and wherein the heel stand construct is not visible from consumer viewing angles providing a premium appearance.

What is claimed is: 
     
         1 . A premium retail display container comprising
 a base portion with side walls tapering inward at an angle of about 65 degrees from a rim defining an opening into a containment area in the shape of a truncated rectangular pyramid comprising a centrally positioned heel stand created by the right angle intersection of the rim of the base portion and the bottom of the base portion; and   a cover portion designed to be mated to the rim of the base portion for opening and closing access into the containment area,   
       wherein the retail display container may be positioned in a standing orientation on the heel stand and rim creating a consumer favorable display angle of the containment area, and wherein the heel stand construct is not visible from consumer viewing angles providing a premium appearance. 
     
     
         2 . The retail display container of  claim 1 , wherein the container comprises a single heel stand. 
     
     
         3 . The retail display container of  claim 1 , wherein the heel stand is a bifurcated heel stand. 
     
     
         4 . The retail display container of  claim 1 , wherein the rim of the base portion further comprises a peripheral receiving flange that extends outward from the rim. 
     
     
         5 . The retail display container of  claim 1 , wherein the peripheral receiving flange of the rim mates with a peripheral cover portion flange. 
     
     
         6 . The retail display container of  claim 1 , wherein the rim and the heel stand together provide the construct for positioning the container in the standing orientation. 
     
     
         7 . The retail display container of  claim 1 , wherein the container can achieve the consumer favorable display angle utilizing product fill tip-control. 
     
     
         8 . The retail display container of  claim 1 , wherein the height of the heel stand is about 2.4 inches. 
     
     
         9 . The retail display container of  claim 1 , wherein the truncated rectangular pyramid is a truncated square pyramid. 
     
     
         10 . The retail display container of  claim 1 , wherein each side is about 9.8 inches. 
     
     
         11 . The retail display container of  claim 1 , wherein the consumer favorable display angle ranges from about 5 to 25 degrees from vertical. 
     
     
         12 . The retail display container of  claim 1 , wherein the consumer favorable display angle is about 15 degrees from vertical. 
     
     
         13 . The retail display container of  claim 1 , wherein the base portion is microwave safe. 
     
     
         14 . The retail display container of  claim 1 , wherein the cover portion is designed to be clear for ease of view of the containment area. 
     
     
         15 . The retail display container of  claim 1 , wherein the base portion further comprises a return wail engineered to improve structural integrity, 
     
     
         16 . The retail display container of dam  1 , wherein the base portion further comprises side ribs engineered to add structural strength and stiffness to the container. 
     
     
         17 . The retail display container of  claim 1 , wherein the base portion further comprises at least one chamfered corner engineered to improve material distribution. 
     
     
         18 . The retail display container of  claim 1 , wherein the cover portion further comprises distortion control printed graphics. 
     
     
         19 . The retail display container of  claim 1 , wherein the cover or base portions further comprise distortion control printed graphics. 
     
     
         20 . A premium retail display container comprising
 a base portion with side walls tapering inward at an angle of about 65 degrees from a rim defining an opening into a containment area in the shape of a truncated square pyramid comprising a centrally positioned single partially bifurcated heel stand created by the right angle intersection of the rim of the base portion and the bottom of the base portion, wherein the rim of the base portion further comprises a peripheral receiving flange that extends outward from the rim; and   a cover portion designed to be mated to the rim of the base portion for opening and closing access into the containment area, wherein the peripheral receiving flange of the rim mates with a peripheral cover portion flange,   
       wherein the retail display container may be positioned in a standing orientation on the heel stand and rim creating a consumer favorable display angle of the containment area, and wherein the heel stand construct is not visible from consumer viewing angles providing a premium appearance.