System and method for the delivery of content to a networked device

Abstract

In a system for delivering information to and displaying information on a networked device of a user, a microprocessor is coupled to a database and a memory device. The microprocessor runs a software application for delivering an applet application to the networked device and managing the delivery of the applet application. The applet application provides for the display of information on the networked device by an applet. The database stores a first set of information relating to the user, and the memory device includes a second set of information for comparison to the first set of information, and a third set of information for display by the applet. The microprocessor compares the first set of information to the second set of information to determine whether to transmit the third set of information to the networked device for display by the applet.

1 . A system for delivering information to a networked device of a user, the system comprising:
 a memory remote from the networked device storing content for transfer to the networked device; and   a microprocessor remote from the networked device controlling a transfer of the content to an application running on the networked device,
 wherein the application is programmed to obtain the content from the memory and to display the content in a predetermined portion of a display of the networked device that is less than an entire display of the networked device, 
 wherein a browser stored on the networked device is configured to deploy subsequent to displaying of the content based on at least one of an action or an inaction of the user with respect to the content displayed on the display, 
 wherein at least one of the instances of the display of the content becomes inactive on the networked device upon deployment of the browser, and 
 wherein the deployment of the one or more instances of the display of the content is such that at the time of display of the one or more instances of the display of the content the user can continue to operate the networked device in a state prior to the display of the one or more instances of the display of the content. 
   
     
     
         2 . The system of  claim 1 , further comprising a first database, the first database coupled to the microprocessor and storing a first set of information relating to the user; and
 a second database, the second database coupled to the microprocessor and including a second set of information for comparison to the first set of information,   wherein the microprocessor compares the first set of information to the second set of information to determine whether to transmit the content from the memory to the networked device for display of the content on the display.   
     
     
         3 . The system of  claim 2 , wherein the first database and the second database are portions of the same database. 
     
     
         4 . The system of  claim 2 , wherein the first database and the second database are each maintained on a server. 
     
     
         5 . The system of  claim 2 , wherein the first set of information includes demographic information relating to the user. 
     
     
         6 . The system of  claim 2 , wherein the second set of information includes parameters determined by the provider of the content. 
     
     
         7 . The system of  claim 1 , wherein the content includes at least one of advertising, offers, coupons, news, notices, alerts. 
     
     
         8 . The system of  claim 1 , wherein the content includes information based on predetermined criteria of the user. 
     
     
         9 . The system of  claim 1 , wherein display of the content in the predetermined portion of the display of the networked device occurs automatically. 
     
     
         10 . The system of  claim 1 , wherein display of the content in the predetermined portion of the display of the networked device is via a window that enters the viewing area of the display from an edge of the display. 
     
     
         11 . The system of  claim 1 , wherein the networked device is a mobile phone or tablet computer. 
     
     
         12 . The system of  claim 10 , wherein the at least one of the instances of the display of the content in the predetermined portion of the display of the networked device via a window that enters the viewing area of the display from an edge of the display window becomes inactive on the networked device via at least one of the window closing, exiting the viewing area, retreating to a background position or deactivating. 
     
     
         13 . A method for delivering information to a first computing device of a user, the method comprising:
 communicating via a second computing device with an application running on the first computing device; and   transferring content from the second computing device to the first computing device,
 wherein the application is programmed to retrieve the content from the second computing device to the first computing device and to display the content in a predetermined portion of a display of the first computing device that is less than an entire display of the first computing device, 
 wherein a browser stored on the first computing device is configured to deploy subsequent to displaying of the content based on at least one of an action or an inaction of the user with respect to the content displayed on the display, 
 wherein at least one of the instances of the display of the content becomes inactive on the first computing device upon deployment of the browser, and 
 wherein the deployment of the one or more instances of the display of the content is such that at the time of display of the one or more instances of the display of the content the user can continue to operate the first computing device in a state prior to the display of the one or more instances of the display of the content. 
   
     
     
         14 . The method of  claim 13 , further comprising:
 obtaining a first set of information relating to the user;   comparing the first set of information to a second set of information relating to parameters for transmission of the content to the first computing device; and   at least one of transmitting the content to the first computing device for display by the applet and not transmitting the content to the first computing device, based on the result of the comparing.   
     
     
         15 . The method of  claim 14 , wherein the first set of information includes demographic information relating to the user. 
     
     
         16 . The method of  claim 14 , wherein the second set of information includes the parameters and is determined by the provider of the content. 
     
     
         17 . The method of  claim 13 , wherein the content includes at least one of advertising, offers, coupons, news, notices, alerts. 
     
     
         18 . The method of  claim 13 , wherein the content includes information based on predetermined criteria of the user. 
     
     
         19 . The method of  claim 13 , wherein display of the content in the predetermined portion of the display of the first computing device occurs automatically. 
     
     
         20 . The method of  claim 13 , wherein display of the content in the predetermined portion of the display of the first computing device is via a window that enters the viewing area of the display from an edge of the display. 
     
     
         21 . The method of  claim 13 , wherein the first computing device is a mobile phone or tablet computer. 
     
     
         22 . The method of  claim 13 , further comprising delivering a third set of information based on an act of the user with respect to the content. 
     
     
         23 . The method of  claim 22 , wherein the third set of information includes an audiovisual work. 
     
     
         24 . The method of  claim 22 , wherein the act of the user is a mouse click on the displayed content. 
     
     
         25 . The method of  claim 20 , wherein the at least one of the instances of the display of the content in the predetermined portion of the display of the first computing device via a window that enters the viewing area of the display from an edge of the display window becomes inactive on the first computing device via at least one of the window closing, exiting the viewing area, retreating to a background position or deactivating. 
     
     
         26 . A computer program product stored in a non-transitory computer-readable storage medium which, when executed by a processing arrangement, is configured to deliver information to a first computing device of a user, the computer program product comprising:
 a computer program including:   computer readable program code for communicating via a second computing device, under control of a microprocessor, with an application running on the first computing device; and   computer readable program code for transferring content from the second computing device to the first computing device,
 wherein the application is programmed to retrieve the content from the second computing device to the first computing device and to display the content in a predetermined portion of a display of the first computing device that is less than an entire display of the first computing device, 
 wherein a browser stored on the first computing device is configured to deploy subsequent to displaying of the content based on at least one of an action or an inaction of the user with respect to the content displayed on the display, 
 wherein at least one of the instances of the display of the content becomes inactive on the first computing device upon deployment of the browser, and 
 wherein the deployment of the one or more instances of the display of the content is such that at the time of display of the one or more instances of the display of the content the user can continue to operate the first computing device in a state prior to the display of the one or more instances of the display of the content. 
   
     
     
         27 . The computer program product of  claim 26 , further including:
 computer readable program code for obtaining a first set of information relating to the user;   computer readable program code for comparing the first set of information to a second set of information relating to parameters for transmission of the content to the first computing device; and   computer readable program code for at least one of transmitting the content to the first computing device for display by the applet and not transmitting the content to the first computing device, based on the result of the comparing.   
     
     
         28 . The computer program product of  claim 27 , wherein the first set of information includes demographic information relating to the user. 
     
     
         29 . The computer program product of  claim 27 , wherein the second set of information includes the parameters and is determined by the provider of the third set of information. 
     
     
         30 . The computer program product of  claim 26 , wherein the content includes at least one of advertising, offers, coupons, news, notices, alerts. 
     
     
         31 . The computer program product of  claim 26 , wherein the content includes information based on predetermined criteria of the user. 
     
     
         32 . The computer program product of  claim 26 , wherein display of the content in the predetermined portion of the display of the first computing device by the applet occurs automatically. 
     
     
         33 . The computer program product of  claim 26 , wherein display of the content in the predetermined portion of the display of the first computing device is via a window that enters the viewing area of the display from an edge of the display. 
     
     
         34 . The computer program product of  claim 26 , further comprising computer readable program code for delivering a fourth set of information based on an act of the user with respect to the third set of information. 
     
     
         35 . The computer program product of  claim 34 , wherein the fourth set of information includes an audiovisual work. 
     
     
         36 . The computer program product of  claim 34 , wherein the act of the user is a mouse click on the displayed content. 
     
     
         37 . The computer program product of  claim 33 , wherein the at least one of the instances of the display of the content in the predetermined portion of the display of the first computing device via a window that enters the viewing area of the display from an edge of the display window becomes inactive on the first computing device via at least one of the window closing, exiting the viewing area, retreating to a background position or deactivating.