Facilitating media content search

Abstract

A method of facilitating media content search is disclosed. A rating data associated with the media content is found, at least in part programmatically, in a location other than a display page that includes a media content or a link to the media content. A search result ranking for one or both of the media content and the display page is determined at least in part using the rating data.

What is claimed is: 
     
         1 . (canceled) 
     
     
         2 . A method, comprising:
 receiving a media data associated with an online video on a display page, wherein the online video is to be indexed for media content search;   matching the online video to a unique offline television show episode by querying an episode database, wherein the querying is based at least in part on the media data;   automatically seeking a television rating associated with the unique offline television show episode, wherein the television rating is a function of airplay data for the unique offline television show episode; and   determining a search result ranking for the online video and the display page based at least in part on the television rating.   
     
     
         3 . The method as recited in  claim 2 , wherein the television rating comprises one or more of: review data, sales data, download data, attendance data, user rating data, and industry rating data. 
     
     
         4 . The method as recited in  claim 3 , wherein the review data comprises one or more of: a movie review, a video review, a sports review, and a performance review. 
     
     
         5 . The method as recited in  claim 3 , wherein the sales data comprises one or more of:
 box office sales data, audio sales data, and retail sales data.   
     
     
         6 . The method as recited in  claim 3 , wherein the user rating data comprises one or more of: an online community aggregate rating and an online community average rating. 
     
     
         7 . The method as recited in  claim 3 , wherein the industry rating data comprises one of: an MPAA rating, a Billboard rating, an Academy Awards nomination, an Academy Awards award, an Emmy Awards nomination, an Emmy Awards award, and a Nielsen rating. 
     
     
         8 . The method as recited in  claim 2 , wherein matching the video to an offline counterpart comprises parsing media data. 
     
     
         9 . The method as recited in  claim 8 , wherein the offline counterpart comprises one of: an airing of a television show, a musical, a play, a motion picture, a sports match, a game, and a performance. 
     
     
         10 . The method as recited in  claim 2 , wherein using comprises incorporating the television rating into a ranking algorithm used to determine the search result ranking. 
     
     
         11 . A system, comprising:
 a processor; and   a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to:   receive a media data associated with an online video on a display page, wherein the online video is to be indexed for media content search;   match the online video to a unique offline television show episode by querying an episode database, wherein the querying is based at least in part on the media data;   automatically seek a television rating associated with the unique offline television show episode, wherein the television rating is a function of airplay data for the unique offline television show episode; and   determine a search result ranking for the online video and the display page based at least in part on the television rating.   
     
     
         12 . The system as recited in  claim 11 , wherein the television rating comprises one or more of: review data, sales data, download data, attendance data, user rating data, and industry rating data. 
     
     
         13 . The system as recited in  claim 12 , wherein the review data comprises one or more of: a movie review, a video review, a sports review, and a performance review. 
     
     
         14 . The system as recited in  claim 12 , wherein the sales data comprises one or more of: box office sales data, audio sales data, and retail sales data. 
     
     
         15 . The system as recited in  claim 12 , wherein the user rating data comprises one or more of: an online community aggregate rating and an online community average rating. 
     
     
         16 . The system as recited in  claim 12 , wherein the industry rating data comprises one of: an MPAA rating, a Billboard rating, an Academy Awards nomination, an Academy Awards award, an Emmy Awards nomination, an Emmy Awards award, and a Nielsen rating. 
     
     
         17 . The system as recited in  claim 11 , wherein matching the video to an offline counterpart comprises parsing media data. 
     
     
         18 . The system as recited in  claim 17 , wherein the offline counterpart comprises one of: an airing of a television show, a musical, a play, a motion picture, a sports match, a game, and a performance. 
     
     
         19 . The system as recited in  claim 11 , wherein using comprises incorporating the television rating into a ranking algorithm used to determine the search result ranking. 
     
     
         20 . A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
 receiving a media data associated with an online video on a display page, wherein the online video is to be indexed for media content search;   matching the online video to a unique offline television show episode by querying an episode database, wherein the querying is based at least in part on the media data;   seeking a television rating associated with the unique offline television show episode, wherein the television rating is a function of airplay data for the unique offline television show episode; and   determining a search result ranking for the online video and the display page based at least in part on the television rating.   
     
     
         21 . The computer program product as recited in  claim 20 , wherein the television rating comprises one or more of: review data, sales data, download data, attendance data, user rating data, and industry rating data.