US2016360290A1PendingUtilityA1

Method and system for optimizing the viewing of advertising

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Assignee: OPENTV INCPriority: Mar 16, 2006Filed: Aug 18, 2016Published: Dec 8, 2016
Est. expiryMar 16, 2026(expired)· nominal 20-yr term from priority
Inventors:Matthew Huntington
H04N 7/165G06Q 30/0269G06Q 30/0242H04N 21/4532H04N 21/25866G06Q 30/0246H04N 21/44016H04N 21/440245H04N 21/812G06Q 30/02G06Q 30/0267H04N 21/44204
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Claims

Abstract

Disclosed are methods and systems for controlling the frequency that a user views an advertisement. In particular, the systems monitor the number of times an advertisement is played to a user. Once the advertisement has been played a predetermined number of times, the advertisement is replaced by another advertisement.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method for playing an advertisement an optimum number of times comprising:
 playing regular programming that comprises a first advertisement;   determining whether the first advertisement has been played an optimum number of times;   playing the first advertisement if the first advertisement has been played less than the optimum number of times; and   playing a second advertisement if the first advertisement has been played an optimum number of times.

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