A method of presenting information on a search result page

Abstract

There is provided a method of presenting a search result to a user, the search result having been generated in response to a search query received from the user. The method is executable at a server. The method comprises: causing an electronic device associated with the user to execute displaying a search result page (SERP), the SERP including a search result line associated with a resource being deemed responsive to the search query; causing the electronic device to execute displaying within the search result line a first informational snippet associated with the search result: responsive to receipt of a user instruction, causing the electronic device to execute displaying a second informational snippet associated with the search result, the displaying being done in close proximity to the first informational snippet within the SERP; the second informational snippet providing additional information about the search result.

1 . A method of presenting a search result to a user, the search result having been generated in response to a search query received from the user; the method executable at a server; the method comprises:
 causing an electronic device associated with the user to execute displaying a search result page (SERP), the SERP including a search result line associated with a resource being deemed responsive to the search query;   causing the electronic device to execute displaying within the search result line a first informational snippet associated with the search result;   responsive to receipt of a user instruction, causing the electronic device to execute displaying a second informational snippet associated with the search result, the displaying being done in close proximity to the first informational snippet within the SERP, the displayed second informational snippet providing a first additional information about the search result, the second information snippet being interactive allowing for user interaction with the second information snippet to obtain a second additional information within the second information snippet and without leaving the SERP.   
     
     
         2 . The method of  claim 1 , further comprising receiving an indication of the user instruction. 
     
     
         3 . The method of  claim 2 , wherein the receiving is executed in response to the user actuating an actuation button on the SERP. 
     
     
         4 . The method of  claim 3 , wherein as part of executing the displaying of the SERP including the first informational snippet associated with the search result within the search result line, the method further comprises causing displaying of the actuation button in association with the first informational snippet. 
     
     
         5 . The method of  claim 1 , wherein causing the electronic device to execute displaying the second informational snippet comprises causing the electronic device to execute displaying the second information snippet without leaving the SERP. 
     
     
         6 . The method of  claim 1 , wherein causing the electronic device to execute displaying the second informational snippet comprises causing the electronic device to execute displaying the second information snippet without displaying a pop-up window. 
     
     
         7 . The method of  claim 1 , wherein causing the electronic device to execute displaying the second informational snippet comprises causing the electronic device to execute displaying the second information snippet below or to the right of the first information snippet. 
     
     
         8 . (canceled) 
     
     
         9 . The method of  claim 1 , wherein causing the electronic device to execute displaying the second informational snippet comprises causing the electronic device to execute displaying the second information snippet in place of the first information snippet. 
     
     
         10 . The method of  claim 1 , wherein causing the electronic device to execute displaying the second informational snippet comprises causing the electronic device to execute displaying the second information snippet while at least partially overlaying the second information snippet over the first information snippet. 
     
     
         11 . The method of  claim 1 , wherein the second information snippet provides a subset of information from a resource associated with the search result line. 
     
     
         12 . The method of clam  11 , wherein the subset of information allows interactive options to the user. 
     
     
         13 . The method of  claim 11 , wherein the subset of information allows the user to obtain an answer to the search query without leaving the SERP. 
     
     
         14 . The method of  claim 1 , wherein said causing the electronic device to execute displaying within the search result line a first informational snippet comprises transmitting a first trigger to the electronic device, the first trigger being instrumental in causing the electronic device to display the first information snippet. 
     
     
         15 . The method of  claim 1 , wherein said causing the electronic device to execute displaying within the search result line a second informational snippet comprises transmitting a second trigger to the electronic device, the second trigger being instrumental in causing the electronic device to display the second information snippet. 
     
     
         16 . The method of  claim 1 , wherein
 said causing the electronic device to execute displaying within the search result line a first informational snippet comprises transmitting a first trigger to the electronic device, the first trigger being instrumental in causing the electronic device to display the first information snippet; and   wherein said causing the electronic device to execute displaying within the search result line a second informational snippet comprises transmitting a second trigger to the electronic device, the second trigger being instrumental in causing the electronic device to display the second information snippet.   
     
     
         17 . The method of  claim 16 , wherein said transmitting a second trigger to the electronic device is executed upon receipt of a user instruction. 
     
     
         18 . The method of  claim 16 , wherein said transmitting a second trigger to the electronic device is executed concurrently with comprises transmitting a first trigger to the electronic device, and wherein the method further comprises transmitting a third trigger, the third trigger being instrumental in causing the electronic device to only display the first interactive snippet until receipt of the user instruction. 
     
     
         19 . The method of  claim 1 , further comprising, responsive to receipt of a second user instruction, causing the electronic device to execute displaying a third informational snippet associated with the search result. 
     
     
         20 . The method of  claim 19 , further comprising providing a second actuation button in association with the second information snippet. 
     
     
         21 . A server for presenting a search result to a user, the search result having been generated in response to a search query received from the user; the server having a non-transient computer usable information storage medium that stores computer executable instructions, which instructions when executed are configured to render the server operable to execute:
 causing an electronic device associated with the user to execute displaying a search result page (SERP), the SERP including a search result line associated with a resource being deemed responsive to the search query;   causing the electronic device to execute displaying within the search result line a first informational snippet associated with the search result;   responsive to receipt of a user instruction, causing the electronic device to execute displaying a second informational snippet associated with the search result, the displaying being done in close proximity to the first informational snippet within the SERP; the displayed second informational snippet providing a first additional information about the search result, the second information snippet being interactive allowing for user interaction with the second information snippet to obtain a second additional information within the second information snippet and without leaving the SERP.   
     
     
         22 - 40 . (canceled)