Methods and apparatus to detect advertisements embedded in online media

Abstract

Methods and apparatus are disclosed to detect advertisements embedded in online media. Example methods disclosed herein determine a first time associated with an event notification embedded in a primary media. Examples disclosed herein determine, via a processor, a second time associated with a media feature of the primary media, and determine that secondary media is embedded in the primary media when a difference between the first time and the second time meets a threshold.

1 . A method comprising:
 determining a first time associated with an event notification embedded in a primary media;   determining a second time associated with a media feature of the primary media; and   determining, via a processor, that secondary media is embedded in the primary media when a difference between the first time and the second time meets a threshold.   
     
     
         2 . The method of  claim 1 , further comprising, extracting a portion of the secondary media in response to determining the secondary media is embedded in the primary media. 
     
     
         3 . The method of  claim 2 , further comprising, determining, from the portion of the secondary media, the identity of the secondary media. 
     
     
         4 . (canceled) 
     
     
         5 . The method of  claim 1 , wherein determining the first time associated with the event notification further comprises, extracting auxiliary data controlling the presence and location of the event notification. 
     
     
         6 . The method of  claim 1 , wherein determining the first time associated with event notification further comprises:
 determining a location of the event notification with respect to a progress bar associated the primary media;   obtaining a presentation time of the primary media;   determining a length of the progress bar, the length representative of the presentation time of the primary media;   determining a ratio of the location and the length; and   determining the first time associated with the event notification by multiplying the ratio and the presentation time.   
     
     
         7 . The method of  claim 1 , further comprising, in response to determining that secondary media is embedded in the primary media, identifying the second time as a start time of the secondary media. 
     
     
         8 . The method of  claim 7 , further comprising, in response to identifying the second time as a start time of the secondary media, determining an end time of the secondary media. 
     
     
         9 . (canceled) 
     
     
         10 . (canceled) 
     
     
         11 . The method of  claim 1 , wherein the threshold is a window of time that denotes the event notification and the media feature are related. 
     
     
         12 . (canceled) 
     
     
         13 . A computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
 determine a first time associated with an event notification embedded in a primary media;   determine a second time associated with a media feature of the primary media; and   determine that secondary media is embedded in the primary media when a difference between the first time and the second time meets a threshold.   
     
     
         14 . The computer readable storage medium of  claim 13 , further comprising instructions that, when executed, cause the machine to at least extract a portion of the secondary media in response to determining the secondary media is embedded in the primary media. 
     
     
         15 . (canceled) 
     
     
         16 . The computer readable storage medium of  claim 13 , further comprising instructions that, when executed, cause the machine to at least extract auxiliary data controlling the presence and location of the event notification. 
     
     
         17 . The computer readable storage medium of  claim 13 , further comprising instructions that, when executed, cause the machine to at least:
 determine a location of the event notification with respect to a progress bar associated the primary media;   obtain a presentation time of the primary media;   determine a length of the progress bar, the length representative of the presentation time of the primary media;   determine a ratio of the location and the length; and   determine the first time associated with the event notification by multiplying the ratio and the presentation time.   
     
     
         18 . The computer readable storage medium of  claim 13 , further comprising instructions that, when executed, cause the machine to at least, identify the second time as a start time of the secondary media in response to determining that secondary media is embedded in the primary media. 
     
     
         19 . The computer readable storage medium of  claim 18 , further comprising instructions that, when executed, cause the machine to at least, determine an end time of the secondary media in response to identifying the second time as a start time of the secondary media. 
     
     
         20 . (canceled) 
     
     
         21 . (canceled) 
     
     
         22 . The computer readable storage medium of  claim 13 , wherein the threshold is a window of time that denotes the event notification and the media feature are related. 
     
     
         23 . (canceled) 
     
     
         24 . An apparatus comprising:
 an event notification detector to determine a first time associated with an event notification embedded in a primary media;   a media feature detector to determine a second time associated with a media feature of the primary media; and   a correlator to determine that secondary media is embedded in the primary media when a difference between the first time and the second time meets a threshold.   
     
     
         25 . The apparatus of  claim 24 , further comprising an extractor to extract a portion of the secondary media in response to determining the secondary media is embedded in the primary media. 
     
     
         26 . The apparatus of  claim 24 , further comprising, an identifier to determine, from the portion of the secondary media, the identity of the secondary media. 
     
     
         27 . (canceled) 
     
     
         28 . The apparatus of  claim 24 , wherein the event notification detector is further to extract auxiliary data controlling the presence and location of the event notification. 
     
     
         29 . The apparatus of  claim 24 , wherein the event notification detector is further to:
 determine a location of the event notification with respect to a progress bar associated the primary media;   obtain a presentation time of the primary media;   determine a length of the progress bar, the length representative of the presentation time of the primary media;   determine a ratio of the location and the length; and   determine the first time associated with the event notification by multiplying the ratio and the presentation time.   
     
     
         30 . The apparatus of  claim 24 , wherein the correlator is further to identify the second time as a start time of the secondary media in response to determining that secondary media is embedded in the primary media. 
     
     
         31 . The apparatus of  claim 30 , wherein the correlator is further to determine an end time of the secondary media in response to identifying the second time as a start time of the secondary media. 
     
     
         32 . (canceled) 
     
     
         33 . (canceled) 
     
     
         34 . The apparatus of  claim 24 , wherein the threshold is a window of time that denotes the event notification and the media feature are related. 
     
     
         35 . (canceled)