System and method for direct response advertising

Abstract

Systems and methods to gather information regarding user responses to advertising. The system determines and/or obtains information identifying a commercial good that is related to an advertisement presented to a user. The system further determines and/or obtains information regarding user interaction responsive to and/or subsequent to presentation of the advertisements. Users may subsequently be able to request more information about and/or purchase commercial goods. Information related to the responses of one or more users may be queried, e.g. by a third party, and provided in exchange for value.

1 . A system configured to gather information regarding purchases by users in response to advertising for commercial goods, the system comprising:
 non-transitory physical electronic storage configured to store information, wherein the stored information includes user profiles associated with individual ones of the users, and wherein individual ones of the user profiles include:   information related to advertisements for commercial goods, wherein the advertisements have been presented in proximity of the individual ones of the users, wherein presentation of the advertisements for the commercial goods in proximity of the individual ones of the users has been captured by individual client computing platforms associated with the individual ones of the users, wherein receipt of user input from the individual ones of the users interacting with a user interface presented to the individual ones of the users has effectuated purchases of the commercial goods;   one or more physical processors configured via computer-readable instructions to:
 obtain information identifying the commercial goods; 
 receive, from a third-party platform, a request for a set of visitor identifiers that correspond to the users, wherein the request includes a parameter that is related to the stored information regarding the purchases, the stored information being included in the user profiles; 
 determine the set of visitor identifiers based on the stored information included in the user profiles; and 
 initiate communication of the determined set of visitor identifiers to the third-party platform in exchange for value. 
   
     
     
         2 . The system of  claim 1 , and wherein the presentation of the advertisements for the commercial goods has been performed by one or more presentation devices that are distinct from the individual client computing platforms, wherein the individual client computing platforms include microphones configured to capture sound associated with the advertisements. 
     
     
         3 . The system of  claim 1 , wherein the individual ones of the user profiles further include geographical information that has been obtained through usage of the system by the individual ones of the users, and wherein the request further includes a geographical parameter that is related to the geographical information. 
     
     
         4 . The system of  claim 1 , wherein the individual ones of the user profiles further include demographical information that has been obtained through usage of the system by the individual ones of the users, and wherein the request further includes a demographical parameter that is related to the demographical information. 
     
     
         5 . The system of  claim 1 , wherein the individual ones of the user profiles further include temporal information regarding the time of day the individual ones of the users have used the system, and wherein the request further includes a temporal parameter that is related to the temporal information. 
     
     
         6 . A system configured to gather information regarding purchases by a first user in response to advertising for commercial goods, the system comprising:
 non-transitory physical electronic storage configured to store information, wherein the stored information includes a first user profile associated with the first user, wherein a first client computing platform is associated with the first user, and wherein the first user profile includes:   information related to advertisements for commercial goods, wherein the advertisements have been presented in proximity of the first user, wherein presentation of the advertisements for the commercial goods in proximity of the first user has been captured by an individual client computing platform associated with the first user, wherein receipt of user input from the first user interacting with a user interface presented to the first user has effectuated purchases of the commercial goods; and   one or more physical processors configured via computer-readable instructions to:
 obtain information identifying the commercial goods; 
 receive, from a third-party platform, a request for one or more parameters related to the stored information regarding the purchases, the stored information being included in the first user profile, wherein the request includes a visitor identifier that identifies the first user; 
 determine the one or more parameters based on the stored information included in the first user profile; and 
 initiate communication of the determined one or more parameters to the third-party platform in exchange for value. 
   
     
     
         7 . The system of  claim 6 , wherein the presentation of the advertisements for the commercial goods has been performed by one or more presentation devices that are distinct from the first client computing platform, wherein the individual client computing platform includes a microphone configured to capture sound associated with the advertisements. 
     
     
         8 . The system of  claim 6 , wherein the first user profiles further includes geographical information that has been obtained through usage of the system by the first user, and wherein the request further includes a geographical parameter that is related to the geographical information. 
     
     
         9 . The system of  claim 6 , wherein the first user profile further includes demographical information that has been obtained through usage of the system by the first user, and wherein the request further includes a demographical parameter that is related to the demographical information. 
     
     
         10 . The system of  claim 6 , wherein the first user profile further includes temporal information regarding the time of day the first user has used the system, and wherein the request further includes a temporal parameter that is related to the temporal information. 
     
     
         11 . A computer-implemented method to gather information regarding purchases by users in response to advertising for commercial goods, the method being implemented in a computer system that includes physical electronic storage and one or more physical processors, the method comprising:
 storing information in the physical electronic storage, wherein the stored information includes user profiles associated with individual ones of the users, and wherein individual ones of the user profiles include:   information related to advertisements for commercial goods, wherein the advertisements have been presented in proximity of the individual ones of the users, wherein presentation of the advertisements for the commercial goods in proximity of the individual ones of the users has been captured by individual client computing platforms associated with the individual ones of the users, wherein receipt of user input from the individual ones of the users interacting with a user interface presented to the individual ones of the users has effectuated purchases of the commercial goods;   obtaining information identifying the commercial goods;   receiving, from a third-party platform, a request for a set of visitor identifiers that correspond to the users, wherein the request includes a parameter that is related to the stored information regarding the purchases, the stored information being included in the user profiles;   determining the set of visitor identifiers based on the stored information included in the user profiles; and   initiating communication of the determined set of visitor identifiers to the third-party platform in exchange for value.   
     
     
         12 . The method of  claim 11 , further comprising:
 capturing, by microphones included in the individual client computing platforms associated with the individual ones of the users, sound associated with the advertisements,   wherein the presentation of the advertisements for the commercial goods has been performed by one or more presentation devices that are distinct from the individual client computing platforms.   
     
     
         13 . The method of  claim 11 , wherein the individual ones of the user profiles further include geographical information that has been obtained through usage of the system by the individual ones of the users, wherein the request further includes a geographical parameter that is related to the geographical information, and wherein determining the set of visitor identifiers is further based on the geographical parameter. 
     
     
         14 . The method of  claim 11 , wherein the individual ones of the user profiles further include demographical information that has been obtained through usage of the system by the individual ones of the users, wherein the request further includes a demographical parameter that is related to the demographical information, and wherein determining the set of visitor identifiers is further based on the demographical parameter. 
     
     
         15 . The method of  claim 11 , wherein the individual ones of the user profiles further include temporal information regarding the time of day the individual ones of the users have used the system, wherein the request further includes a temporal parameter that is related to the temporal information, and wherein determining the set of visitor identifiers is further based on the temporal parameter. 
     
     
         16 . A computer-implemented method to gather information regarding purchases by a first user in response to advertising for commercial goods, the method being implemented in a computer system that includes physical electronic storage and one or more physical processors, the method comprising:
 storing information in the physical electronic storage, wherein the stored information includes a first user profile associated with the first user, wherein a first client computing platform is associated with the first user, and wherein individual ones of the user profiles include:   information related to advertisements for commercial goods, wherein the advertisements have been presented in proximity of the first user, wherein presentation of the advertisements for the commercial goods in proximity of the first user has been captured by an individual client computing platform associated with the first user, wherein receipt of user input from the first user interacting with a user interface presented to the first user has effectuated purchases of the commercial goods;   obtaining information identifying the commercial goods;   receiving, from a third-party platform, a request for one or more parameters related to the stored information regarding the purchases, the stored information being included in the first user profile, wherein the request includes a visitor identifier that identifies the first user;   determining the one or more parameters based on the stored information included in the first user; and   initiating communication of the determined one or more parameters to the third-party platform in exchange for value.   
     
     
         17 . The method of  claim 16 , further comprising:
 capturing, by a microphone included in the first client computing platform, sound associated with the advertisements,   wherein the presentation of the advertisements for the commercial goods has been performed by one or more presentation devices that are distinct from the first client computing platform.   
     
     
         18 . The method of  claim 16 , wherein the first user profile further includes geographical information that has been obtained through usage of the system by the first user, wherein the request further includes a geographical parameter that is related to the geographical information, and wherein determining the one or more parameters is further based on the geographical parameter. 
     
     
         19 . The method of  claim 16 , wherein the first user profile further includes demographical information that has been obtained through usage of the system by the first user, wherein the request further includes a demographical parameter that is related to the demographical information, and wherein determining the one or more parameters is further based on the demographical parameter. 
     
     
         20 . The method of  claim 16 , wherein the first user profile further includes temporal information regarding the time of day the first user has used the system, wherein the request further includes a temporal parameter that is related to the temporal information, and wherein determining the one or more parameters is further based on the temporal parameter.