Interactive advertisement imaging matching system and operation method thereof

Abstract

The present invention provides an interactive advertisement imaging matching system, which includes a mobile terminal, for transmitting or receiving a call invitation signal; and includes an advertisement server, which is for transmitting any advertisement towards the mobile terminal, in the duration of the call invitation signal. Moreover, the present invention also provides an interactive advertisement imaging matching system and operation method thereof.

What is claimed is: 
     
         1 . An interactive advertisement imaging matching system, comprising:
 a mobile terminal, transmitting or receiving a call invitation signal; and   an advertisement server, transmitting an advertisement content towards the mobile terminal in the duration when the call invitation signal is made.   
     
     
         2 . The interactive advertisement imaging matching system in accordance with  claim 1 , wherein the mobile terminal is set up for an advertisement content application, the advertisement content application broadcasts the advertisement content via the advertisement server; when the mobile terminal executes the advertisement content application, a user information of the mobile terminal is transmitted to the advertisement server; the user information comprises at least one of an age of the user, a sex of the user, a product of interest and an occupation of the user; and when the mobile terminal is transmitting or receiving the call invitation signal, a call start command or an call end command is inputted, when the advertisement server inputs the call start command or call end command, the transmission of the advertisement content to the mobile terminal is ended. 
     
     
         3 . The interactive advertisement imaging matching system in accordance with  claim 1 , wherein when the mobile terminal executes the advertisement content application to broadcast the advertisement content that is transmitted by the advertisement server, the user information of the mobile terminal is transmitted to the advertisement server, and the advertisement server comprises:
 a database server, storing the user information and a plurality of advertisement contents; and   a content provider server, selecting the advertisement content that matches the user information from the plurality of advertisement contents, and transmitting the advertisement content to the mobile terminal, when receiving or transmitting the call invitation signal, wherein the database server comprises:
 a first database, storing the user information; and 
 a second database, storing the plurality of advertisement contents under different categories on the basis of a network environment, 
 wherein the content provider server comprises: 
 a network confirmation unit, confirming the network environment of the mobile terminal when transmitting or receiving the call invitation signal; and 
 a content delivery unit, enabling the advertisement content that corresponds to the network environment confirmed by the network confirmation unit, selecting the advertisement content that corresponds to the user information from the database server, and transmitting the advertisement content to the mobile terminal, wherein the content delivery unit selects the advertisement content on the basis of the user information using an advertisement content matching algorithm. 
   
     
     
         4 . The interactive advertisement imaging matching system in accordance with  claim 3 , wherein the network confirmation unit transmits network value invitation information to the mobile terminal, on the basis of the network value invitation information corresponding to the network value information transmitted by the mobile terminal and the amount of time required for the transmission of the network value signal, the network environment of the mobile terminal is confirmed, wherein in the network confirmation unit, if the amount of time required belongs to a set time range, the network environment is then confirmed as a 3G network environment, if the amount of time required does not belong to a set time range, then the network environment is confirmed as a 4G network environment or a WiFi network environment. 
     
     
         5 . The interactive advertisement imaging matching system in accordance with  claim 3 , wherein the network value information comprises at least one of an encoding rate, a video file size, a total video duration and a packet time rate, wherein in the network confirmation unit, if the network environment satisfies at least one of the encoding rate (ER) of 100 kbps, the video file size (VFS) of 128 KB and the total video duration (TVD) of 55 seconds, the network environment is confirmed as a 3G network environment, or if the network environment satisfies at least one of the ER of 300 kbps, the VFS of 256 KB and the TVD of 105 seconds, the network environment is confirmed as a 4G network environment or a WiFi network environment. 
     
     
         6 . An interactive advertisement imaging matching operation method, comprising the steps of:
 transmitting or receiving a call invitation signal by a mobile terminal;   transmitting an advertisement content to the mobile terminal in the duration of the call invitation signal when the mobile terminal is connected to an advertisement server; and   broadcasting the advertisement content by the mobile terminal.   
     
     
         7 . The interactive advertisement imaging matching operation method in accordance with  claim 6 , further comprising a step of transmitting the user information from the mobile terminal to the advertisement server, when the mobile terminal executes an advertisement content application of the advertisement content, before the mobile terminal transmits or receives the call invitation signal. 
     
     
         8 . The interactive advertisement imaging matching operation method in accordance with  claim 7 , wherein the step of transmitting comprises the steps of: confirming a network environment of the mobile terminal; selecting the advertisement content that matches the user information, from the plurality of advertisement contents that are stored under different categories by the network environment; and transmitting the advertisement content to the mobile terminal, whereby in the step of confirming, the network value invitation information is transmitted, on the basis of the network value invitation information that corresponds to the network value information transmitted by the mobile terminal and the amount of time required for transmitting the network value signal, the network environment of the mobile terminal is confirmed; in the step of confirming, if the amount of time required belongs to a set time range, the network environment is then confirmed as a 3G network environment, if the amount of time required does not belong to a set time range, the network environment is then confirmed as a 4G network environment or a WiFi network environment. 
     
     
         9 . The interactive advertisement imaging matching operation method in accordance with  claim 8 , wherein the network value information comprises at least one of an encoding rate, a video file size, a total video duration and the packet time rate; in the step of confirming, if the network environment satisfies at least one of the encoding rate (ER) of 100 kbps, the video file size (VFS) of 128 KB and the total video duration (TVD) of 55 seconds, the network environment is confirmed as a 3G network environment, or if the network environment satisfies the ER of 300 kbps, the VFS of 236 KB and the TVD of 105 seconds, the network environment is then confirmed as a 4G network environment or WiFi network environment; in the steps of selecting and confirming, the advertisement content is selected by means of the advertisement content matching algorithm, for matching user information. 
     
     
         10 . The interactive advertisement imaging matching operation method in accordance with  claim 8 , wherein after the step of broadcasting, when the mobile terminal is transmitting or receiving the call invitation signal, a call start command or an call end command is inputted, when the advertisement server inputs the call start command or call end command, the transmission of the advertisement content to the mobile is ended.