Module id based targeted marketing

Abstract

A server is operable to receive a media device identifying number (ID) and establish an association between a media device and a payment account and, in one embodiment, supports at least one of payment authorization and payment clearing based at least in part on the media device ID and the payment account. A network and system includes a payment card processor server that is operable to receive a payment authorization request and to determine if an authorized media device generated a purchase selection message and to determine to approve a received payment authorization request based, in part, if the media device was authorized for the purchase selection based upon a received media device ID. The system is further operable to perform a key rotation to protect payment account information.

1 .- 24 . (canceled) 
     
     
         25 . A method, comprising:
 receiving, by a payment card processor server computer, a payment authorization request message, the payment authorization message being generated in response to a purchase selection message, wherein the payment authorization message includes encrypted payment account information and at least one of a purchase price, an item description, a merchant ID, an identification of an advertiser, and a time stamp;   receiving, by the payment card processor server computer, a media device ID associated with a media device that generated the purchase selection message, wherein the media device is associated with a user payment account;   determining the encrypted payment account information from the received payment authorization request message, the encrypted payment account information having been retrieved from a smart card coupled to the media device;   selecting, by the payment card processor server computer, an encryption key based upon the media device ID;   decrypting, by the payment card processor server computer, the encrypted payment account information using the encryption key to generate decrypted payment account information;   extracting, by the payment card processor server computer, a user address from the decrypted payment account information; and   storing, by the payment card processor server computer, purchase data including the user address and at least one of the purchase price, the item description, the merchant ID, a user descriptor, advertiser information and the time stamp, wherein the user address is stored as a purchase location.   
     
     
         26 . The method of  claim 25  further including:
 generating a user demographics report using at least a portion of the stored purchase data; and 
 defining at least one demographic area that includes the user address, wherein the generated user demographics report includes at least a portion of the stored purchase data that corresponds to the at least one demographic area. 
 
     
     
         27 . The method of  claim 25  further including:
 generating a user demographics report using at least a portion of the stored purchase data; and 
 processing the user demographics report to identify one of a plurality of advertisers having sales that correspond to the user demographics report. 
 
     
     
         28 . The method of  claim 25  further including:
 generating a user demographics report using at least a portion of the stored purchase data, wherein the user demographics report identifies advertisement effectiveness in relation to the purchase data. 
 
     
     
         29 . The method of  claim 25  further including receiving a media content identifier that corresponds to media being presented by the media device at a time the purchase selection message was generated by the media device. 
     
     
         30 . The method of  claim 29  further including identifying purchase data in relation to the media content identifier for at least one demographic area. 
     
     
         31 . The method of  claim 25  wherein the purchase selection message is for purchasing media content. 
     
     
         32 . The method of  claim 25  wherein the payment authorization request is generated by a merchant server. 
     
     
         33 . The method of  claim 25  further comprising:
 determining that the media device that generated the purchase selection message is an authorized media device, wherein the determination is made upon successfully decrypting the encrypted payment account information using the encryption key. 
 
     
     
         34 . The method of  claim 25  further comprising:
 generating a user demographics report using at least a portion of the stored purchase data; and 
 providing the demographics report to at least one advertisement server, wherein an advertisement is generated based on the demographics report and provided to one or more media devices for display. 
 
     
     
         35 . A payment card company system, comprising:
 one or more processors; and   memory coupled to the one or more processors wherein the one or more processors is operable to:
 receive a payment authorization request message that is generated in response to a purchase selection message, wherein the payment authorization message includes encrypted payment account information and at least one of a purchase price, an item description, a merchant ID, an identification of an advertiser, and a time stamp; 
 receive a media device ID associated with a media device that generated the purchase selection message, wherein the media device is associated with a user payment account; 
 determine the encrypted payment account information from the received payment authorization request message, the encrypted payment account information having been retrieved from a smart card coupled to the media device; 
 select an encryption key based upon the media device ID; 
 decrypt the encrypted payment account information using the encryption key; 
 upon successfully decrypting the encrypted payment account information, identify a user address from the decrypted payment account information; and 
 store purchase data including the user address and at least one of the purchase price, the item description, the merchant ID, a user descriptor, advertiser information, and the time stamp, wherein the user address is stored as a purchase location. 
   
     
     
         36 . The payment card company system of  claim 35  wherein the one or more processors is further operable to:
 generate a user demographics report using at least a portion of the stored purchase data; and 
 define at least one demographic area that includes the user address, wherein the generated user demographics report includes at least a portion of the stored purchase data that corresponds to the at least one demographic area. 
 
     
     
         37 . The payment card company system of  claim 36  wherein the one or more processors is further operable to:
 generate a user demographics report using at least a portion of the stored purchase data; and 
 transmit the user demographics report to an advertisement server to support dissemination of an advertisement based on the user demographics report corresponding to the at least one demographic area. 
 
     
     
         38 . The payment card company system of  claim 35  wherein the one or more processors is further operable to:
 generate a user demographics report using at least a portion of the stored purchase data; and 
 identify one of a plurality of advertisers having sales that correspond to the user demographics report. 
 
     
     
         39 . The payment card company system of  claim 35  wherein the one or more processors is further operable to identify advertisement effectiveness in relation to the purchase data. 
     
     
         40 . The payment card company system of  claim 35  wherein the one or more processors is further operable to receive a media content identifier that corresponds to media being played for the user at a time the purchase selection message was generated by the media device. 
     
     
         41 . The payment card company system of  claim 40  wherein the one or more processors is further operable to generate a user demographics report using at least a portion of the stored purchase data, and wherein the user demographics report identifies purchase data in relation to at least one content identifier for the at least one demographic area. 
     
     
         42 . The payment card company system of  claim 35  wherein the payment card company system comprises the payment card processor server and a payment card issuer server. 
     
     
         43 . The payment card company system of  claim 35  wherein the one or more processors is further operable to:
 determine that the media device that generated the purchase selection message is an authorized media device, wherein the determination is made upon successfully decrypting the encrypted payment account information using the encryption key. 
 
     
     
         44 . The payment card company system of  claim 35  wherein the one or more processors is further operable to:
 generate a user demographics report using at least a portion of the stored purchase data; and 
 provide the demographics report to at least one advertisement server, wherein an advertisement is generated based on the demographics report and provided to one or more media devices for display.