Method and system for displaying online advertisements

Abstract

A system and method for increasing displaying time of online advertisements. Upon receiving a search request, a search engine identifies a list of search results and displays them on one side of a result page. The search engine also obtains a list of advertisements and displays them on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements are moved down, following the movement of the screen. Thus, at least a part of the list of advertisements continue to be displayed on the current screen. Since online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. Thus, the efficiency of online advertising may be improved.

1 - 20 . (canceled) 
     
     
         21 . A method, comprising:
 displaying a webpage, the webpage including a first content presentation and a second content presentation;   receiving user input to scroll through the webpage;   scrolling through the webpage based on the user input to scroll through the webpage;   changing a position of the first content presentation as the scrolling occurs; and   maintaining a position of the second content presentation as the scrolling occurs.   
     
     
         22 . The method of  claim 21 , further comprising separating the first content presentation and the second content presentation to opposing sides of the webpage. 
     
     
         23 . The method of  claim 21 , further comprising separating the first content presentation and the second content presentation to a first column and a second column, respectively. 
     
     
         24 . The method of  claim 23 , further comprising adding an additional content presentation to the second column. 
     
     
         25 . The method of  claim 21 , further comprising calibrating continually the second content presentation to maintain the position of the second content presentation as the scrolling occurs. 
     
     
         26 . The method of  claim 21 , wherein the second content presentation comprises an advertisement. 
     
     
         27 . The method of  claim 21 , wherein the first content presentation comprises search results. 
     
     
         28 . A system comprising:
 a network communication interface configured to receive a first content presentation and a second content presentation of a webpage; and   a controller configured to:
 control a display to display the first content presentation and the second content presentation; 
 scroll through the webpage in response to receipt of a user input to scroll through the webpage; 
 change a position of the first content presentation as the scrolling occurs; and; 
 maintain a position of the second content presentation as the scrolling occurs. 
   
     
     
         29 . The system of  claim 28 , wherein the controller is further configured to separate the first content presentation and the second content presentation to opposing sides of the webpage. 
     
     
         30 . The system of  claim 28 , wherein the controller is configured to separate the first content presentation and the second content presentation to a first column and a second column, respectively. 
     
     
         31 . The system of  claim 30 , wherein the controller is further configured to add an additional content presentation to the second column. 
     
     
         32 . The system of  claim 28 , wherein the controller is further configured to calibrate continually the second content presentation to maintain the position of the second content presentation as the scrolling occurs. 
     
     
         33 . The system of  claim 28 , wherein the second content presentation comprises an advertisement. 
     
     
         34 . A method comprising:
 simultaneously displaying a first content presentation of a webpage in a first display location and a second content presentation of the webpage in a second display location;   determining to perform a scrolling operation; and   in response to determining to perform the scrolling operation:
 moving the first content presentation from the first display location to a third display location; 
 moving a third content presentation that was previously undisplayed to the first display location; and 
 maintaining the second content presentation in the second display location. 
   
     
     
         35 . The method of  claim 34 , further comprising separating the first content presentation and the second content presentation to opposing sides of the webpage. 
     
     
         36 . The method of  claim 34 , further comprising separating the first content presentation and the second content presentation to a first column and a second column, respectively. 
     
     
         37 . The method of  claim 36 , further comprising adding an additional content presentation to the second column. 
     
     
         38 . The method of  claim 34 , further comprising calibrating continually the second content presentation to maintain the second content presentation in the second display location as the scrolling operation is performed. 
     
     
         39 . The method of  claim 34 , wherein the second content presentation comprises an advertisement. 
     
     
         40 . The method of  claim 34 , wherein the first content presentation and the third content presentation comprise search results.