Methods, devices and systems for providing mobile advertising and on-demand information to user communication devices

Abstract

Methods, systems, software, computer-readable media, and the like relate to providing and receiving relevant data from one or more entities. Data is received by a wireless user device directly from a wireless transmitter. The data may be provided to a stationary or moving user. A consumer in a vehicle, for instance, may have a smartphone, mobile phone, tablet PC, navigation system, or other similar mobile device, and can use such device to interact with a geographically proximate advertising module having a wireless transmitter. The wireless transmitter may also be stationary or moving, and can be incorporated into structures such as a vehicle, a billboard, a building, a road sign, a traffic light, or the like.

1 . A vehicle for providing an offer for services provided in conjunction with the vehicle, comprising:
 a vehicle configured to be used in conjunction with a set of services and the offer for services;   a location determination system configured to determine a current location of the vehicle;   a first wireless interface configured to receive offer information and to transmit data regarding distribution of the offer information, the offer information associated with a geographic area and services provided in conjunction with the vehicle;   a non-transitory computer-readable medium configured to store the offer information and the distribution of the offer information;   a second wireless network interface configured to communicate with a wireless device within a local transmission range of the second wireless interface and transmit the offer wirelessly to an application executing on the wireless device based at least in part on the current location of the vehicle, the geographic area associated with the offer and a configuration identifying types of advertising or promotional information to deliver to the mobile device.   
     
     
         2 . The vehicle recited in  claim 1 , wherein the second wireless network is further configured to communicate with a downloadable dedicated advertising application executing on the wireless device, the downloadable dedicated advertising application configured to perform one or more of:
 pull the at least one of advertising and promotional information and messages wirelessly over the second wireless network; and   receive the at least one of advertising and promotional information and messages pushed wirelessly over the second wireless network.   
     
     
         3 . The vehicle recited in  claim 1 , wherein the second wireless network is further configured to communicate with an advertising application that is configured to obtain the at least one of advertising and promotional information and messages over the second wireless network interface only when in wireless range of the first wireless network interface. 
     
     
         4 . The vehicle recited in  claim 1 , further comprising a commercialization module for tracking distribution of the offer information. 
     
     
         5 . The vehicle recited in  claim 1 , wherein the first wireless network interface uses one or more short-range wireless communication protocols. 
     
     
         6 . The vehicle recited in  claim 5 , wherein the one or more short-range wireless communication protocols include:
 Bluetooth;   Bluetooth Low Energy (BLE);   RFID;   DSRC;   RuBee;   WiFi;   Z-Wave; or   Zigbee.   
     
     
         7 . The vehicle recited in  claim 1 , wherein the second wireless network interface uses a same communication protocol as the first wireless network interface. 
     
     
         8 . The vehicle recited in  claim 1 , wherein the non-transitory computer-readable medium and a downloadable dedicated advertising application are accessible over a third network interface. 
     
     
         9 . The vehicle recited in  claim 8 , wherein the third network interface is different than one or both of the first and second wireless network interfaces. 
     
     
         10 . The vehicle recited in  claim 8 , wherein the third network interface is accessible to the one or more mobile electronic devices using at least one long-range wireless communication protocol. 
     
     
         11 . The vehicle recited in  claim 10 , wherein the at least one long-range wireless communication protocol includes one or more of:
 GSM;   CDMA;   LTE; or   HSPA+.   
     
     
         12 . The vehicle recited in  claim 1 , wherein a downloadable dedicated advertising application in communication with the vehicle is free for download by users of the one or more mobile electronic devices. 
     
     
         13 . The vehicle recited in  claim 1 , further comprising one or more advertising modules that are configured to track information related to the transmission of the at least one of advertising and promotional information and messages. 
     
     
         14 . The vehicle recited in  claim 1 , further comprising one or more dedicated advertising modules that are configured to track at least one of a number of a pull requests made for at least one of advertising and promotional information and messages and a number of times the at least one of advertising and promotional information and messages is transmitted. 
     
     
         15 . The vehicle recited in  claim 1 , further comprising one or more dedicated advertising modules that are configured to determine a volume of consumer traffic proximate thereto. 
     
     
         16 . A communication system for providing at least one of advertising and promotional information and messages relevant to a user, comprising:
 one or more dedicated advertising systems coupled to a mobile vehicle comprising:
 storage configured for storing a configuration, at least one of advertising, promotional information or messages, and distribution information of the at least one of advertising, promotional information or messages, wherein a first entity is responsible for the mobile vehicle and a second entity is responsible for the at least one of advertising, promotional information or messages; 
 a location determination system configured to determine a current location of the communication system; 
 an exterior display to identify the first entity; 
 a first wireless network interface for transmitting the at least one of advertising, promotional information or messages wirelessly to an advertising application executing on one or more mobile electronic devices within a local transmission range and for wirelessly receiving a configuration identifying types of advertising or promotional information to deliver to the one or more mobile electronic devices from the advertising application executing on the one or more mobile electronic devices within the local transmission range, 
 a second wireless network interface configured for receiving the at least one of advertising, promotional information or messages and for transmitting data regarding distribution information regarding the advertising, promotional information or messages 
 a processor coupled to the storage, the location determination system, the first wireless network interface and the second wireless network interface, the processor configured to select the at least one of advertising and promotional information based at least in part on the current location, the geographic area associated with the advertising and promotional information and messages and the configuration received from the one or more mobile electronic devices. 
   
     
     
         17 . The vehicle recited in  claim 16 , wherein each of the first entity and the second entity comprise a commercial entity. 
     
     
         18 . The vehicle recited in  claim 17 , wherein the first entity charges a fee to the second entity for wirelessly transmitting at least one of advertising and promotional information and messages for the second entity. 
     
     
         19 . The communication system recited in  claim 16 , further comprising a control system configured to receive location information from the location determination system and provide the location information to an advertising service over the second wireless network interface. 
     
     
         20 . The communication system recited in  claim 16 , wherein the first entity provides additional independent advertising, promotional information or messages that are in addition to the at least one of advertising, promotional information or messages provided by the second entity. 
     
     
         21 . The communication system recited in  claim 16 , further comprising a control system configured to identify demographic information from the advertising application executing on one or more mobile electronic devices.