Systems and Methods for Advertising

Abstract

The present disclosure is related to systems, methods, and/or processor readable media for presenting advertisements and/or other content. In certain embodiments, the disclosure relates to systems and/or methods for presenting advertisement and/or other content on mobile devices where advertisements and/or other content are displayed on the mobile device on unlocking of the device.

1 .- 19 . (canceled) 
     
     
         20 . A method for advertising on a mobile device comprising:
 receiving registration details of a user of said mobile device and effecting registration of said user; and   retrieving an advertisement from an advertisement library stored on a database and displaying said advertisement on a screen of said mobile device,   wherein said advertisement is displayed on said screen of said mobile device on unlocking of said screen, prior to the display of a homepage of said mobile device.   
     
     
         21 .- 37 . (canceled) 
     
     
         38 . A computer readable medium containing programming instructions that cause a computer processor to perform the steps of:
 receiving registration details of a user of said mobile device and effecting registration of said user; and   retrieving an advertisement from an advertisement library stored on a database and displaying said advertisement on a screen of said mobile device,   wherein said advertisement is displayed on said screen of said mobile device on unlocking of said screen, prior to the display of a homepage of said mobile device.   
     
     
         39 . A method according to  claim 20 , wherein the advertisement provides an incentive to the user, for example in return for having the advertisement displayed on unlocking of the screen of the mobile device. 
     
     
         40 . A method according to  claim 20 , wherein when a user opts in to receiving advertisements on unlocking of the screen of their mobile device, said method comprises pushing a plurality of advertisements to the mobile device at a predetermined time, for example overnight. 
     
     
         41 . A method according to  claim 40 , comprising storing said plurality of advertisements on the mobile device and accessing said advertisements each time the user unlocks the screen of the device. 
     
     
         42 . A method according to  claim 40 , wherein the user can opt to view all of the plurality of advertisements pushed to the mobile device at one time, in which case advertisements will not be displayed on subsequent unlocking of the mobile device. 
     
     
         43 . A method according to  claim 40 , comprising removing the plurality of advertisements from the mobile device after a predetermined time frame and replacing them with a new plurality of advertisements. 
     
     
         44 . A method according to  claim 43 , comprising pushing a set of advertisements to the mobile device overnight, displaying some or all of the set of advertisements on the mobile device during the course of the following day on unlocking of the screen of said mobile device, removing the set of advertisements from the mobile device on the following night and replacing them with a subsequent set of advertisements. 
     
     
         45 . A method according to  claim 20 , wherein said registration details include loyalty program details of said user. 
     
     
         46 . A method according to  claim 20 , wherein said registration details include user preferences for subject matter of advertisements to be retrieved from said advertisement library. 
     
     
         47 . A method according to  claim 20 , comprising providing a tap through to said homepage of said mobile device on displaying said advertisement on said mobile device. 
     
     
         48 . A method according to  claim 20 , comprising providing a tap through to user options including one or more of save, share, favourites, stop advertiser or block, loyalty programs and on/off on displaying said advertisement on said mobile device. 
     
     
         49 . A method according to  claim 48 , wherein said save option facilitates saving of said advertisement. 
     
     
         50 . A method according to  claim 48 , wherein said share option facilitates sharing of said advertisement with contact via email, SMS, MMS, Facebook, Twitter or other social media. 
     
     
         51 . A method according to  claim 48 , wherein said favourites option facilitates searching for a previously saved advertisement. 
     
     
         52 . A method according to  claim 48 , wherein said stop advertiser or block option facilitates blocking of an advertisement retrieved from said advertisement library and/or blocking of all advertisements from an advertiser and/or relating to a particular subject matter. 
     
     
         53 . A method according to  claim 48 , wherein said loyalty programs option facilitates entry of loyalty programs of said user whereby said user can receive loyalty program advertising on said mobile device through said application software. 
     
     
         54 . A method according to  claim 48 , wherein said on/off option facilitates adding or removing advertisements being retrieved and displayed on said mobile device on unlocking said screen. 
     
     
         55 . A method according to  claim 20 , comprising selecting advertisements to be displayed on said mobile device on the basis one or more of preloaded user preferences, user demographic and user data collected from said mobile device, such as geo-location and geo-targeting data.