Embedded survey and analytics engine

Abstract

Provided are techniques for receiving, by an embedded survey and analytics server (ESAS), a request for a survey. Each survey item of the survey comprising one of a survey item type, the survey item types comprising information, question and bonus types; correlating the request for the survey with a particular client and a particular customer; generating a survey by selecting a first selection of survey items corresponding to the particular client and the particular customer: transmitting the survey to an embedded survey and analytics client (ESAC) on a computing device associated with the customer; embedding, by the ESAC, the survey into an electronic communication; transmitting the electronic communication to the client; receiving, at the ESAS, responses, each response corresponding to a specific survey item of the first selection of survey items; analyzing, by the ESAS, the responses to produce survey results; and transmitting the survey results to the customer.

1 - 20 . (canceled) 
     
     
         21 . A method, comprising:
 receiving, by an embedded survey and analytics server (ESAS), a request for a survey, the survey comprising a plurality of survey items;   correlating the request for the survey with a particular client and a particular customer;   generating the survey by selecting a first selection of survey items corresponding to the particular client and the particular customer;   transmitting the survey to an embedded survey and analytics client (ESAC) on a server computing device associated with the particular customer;   embedding, by the ESAC, the survey into an electronic communication;   transmitting the electronic communication to the client;   receiving, at the ESAS, a plurality of responses, each response corresponding to a specific survey Item of the first selection of survey items;   analyzing, by the ESAS, the plurality of responses to produce survey results; and   transmitting the survey results to the customer.   
     
     
         22 . The method of  claim 21 , wherein the electronic communication is a web page, associated with the particular customer. 
     
     
         23 . The method of  claim 21 , wherein the electronic communication is blog, associated with the particular customer. 
     
     
         24 . The method of  claim 21 , the survey item types further comprising bonus survey items. 
     
     
         25 . The method of  claim 21 , further comprising transmitting feedback corresponding to a particular response to the client such that the feedback is superimposed on a display to the client associated with the specific survey item corresponding to the particular response. 
     
     
         26 . The method of  claim 21 , further comprising:
 receiving at the ESAS, from the client, a suggested survey item; and   incorporating the suggested survey item into a second selection of survey items corresponding to a second survey.   
     
     
         27 . The method of  claim 21 , wherein the selecting the first selection of survey items maximizes coverage with respect to available survey items. 
     
     
         28 . An apparatus, comprising:
 a processor;   a non-transitory computer readable storage medium (CRSM) coupled to the processor;   an embedded survey and analytics server (ESAS); and   logic, stored on the CRSM and executed by a processor, for:
 receiving, by the ESAS, a request for a survey, the survey comprising a plurality of survey items, each survey item comprising one of a survey item type, the survey item types comprising information survey items and question survey items; 
 correlating the request for the survey with a particular client and a particular customer; 
 generating the survey by selecting a first selection of survey items corresponding to the particular client and the particular customer; 
 transmitting the survey to an embedded survey and analytics client (ESAC) on a server computing device associated with the particular customer; 
 embedding, by the ESAC, the survey into an electronic communication; 
 transmitting the electronic communication to the client; 
 receiving, at the ESAS, a plurality of responses, each response corresponding to a specific survey item of the first selection of survey items; 
 analyzing, by the ESAS, the plurality of responses to produce survey results; and 
 transmitting the survey results to the customer. 
   
     
     
         29 . The apparatus of  claim 28 , wherein the electronic communication is a web page, associated with the particular customer. 
     
     
         30 . The apparatus of  claim 28 , wherein the electronic communication is blog, associated with the particular customer. 
     
     
         31 . The apparatus of  claim 28 , the survey item types further comprising bonus survey items. 
     
     
         32 . The apparatus of  claim 28 , the logic further comprising logic for transmitting feedback corresponding to a particular response to the client such that the feedback is superimposed on a display to the client associated with the specific survey item corresponding to the particular response. 
     
     
         33 . The apparatus of  claim 28 , the logic further comprising logic for:
 receiving at the ESAS, from the client, a suggested survey item; and   incorporating the suggested survey item into a second selection of survey items corresponding to a second survey.   
     
     
         34 . The apparatus of  claim 28 , wherein the logic for selecting the first selection of survey items maximizes coverage with respect to available survey items. 
     
     
         35 . A computer programming product, comprising:
 a non-transitory computer readable storage medium (CRSM); and   logic, coupled, to the CRSM for execution on a processor, for:
 receiving, by an embedded survey and analytics server (ESAS), a request for a survey, the survey comprising a plurality of survey items, each survey item comprising one of a survey item type, the survey item types comprising information survey items and question survey items; 
 correlating the request for the survey with a particular client and a particular customer; 
 generating the survey by selecting a first selection of survey items corresponding to the particular client and the particular customer; 
 transmitting the survey to an embedded survey and analytics client (ESAC) on a server computing device associated with the particular customer; 
 embedding, by the ESAC, the survey into an electronic communication; 
 transmitting the electronic communication to the client; 
 receiving, at the ESAS, a plurality of responses, each response corresponding to a specific survey item of the first selection of survey items; 
 analyzing, by the ESAS, the plurality of responses to produce survey results; and 
 transmitting the survey results to the customer. 
   
     
     
         36 . The computer programming product of  claim 35 , wherein the electronic communication is a web page, associated with the particular customer. 
     
     
         37 . The computer programming product of  claim 35 , wherein the electronic communication is blog, associated with the particular customer. 
     
     
         38 . The computer programming product of  claim 35 , the survey item types further comprising bonus survey items. 
     
     
         39 . The computer programming product of  claim 35 , the logic further comprising logic for transmitting feedback corresponding to a particular response to the client such that the feedback is superimposed on a display to the client associated with the specific survey item corresponding to the particular response. 
     
     
         40 . The computer programming product of  claim 35 , the logic further comprising logic for:
 receiving at the ESAS, from the client, a suggested survey item; and   incorporating the suggested survey item into a second selection of survey items corresponding to a second survey.