Navigable website analysis engine

Abstract

An optimization engine allows website publishers and other network document publishers to view and navigate statistics and scoring methodologies of a search engine. Publishers may thus gain a better understanding of how their website or network document is scored and how to optimize those documents to increase a search engine score. The user is thus able to navigate the network from the perspective of a search engine, viewing webpages, websites, and links in the same way a search engine would analyze them. Upon making changes to a website or network document, publishers may further request on-demand re-crawling of their website or network document to view changes in the score. Alerts may also be activated by a user to notify the user when certain conditions are met.

What is claimed is: 
     
         1 . A method comprising:
 receiving a request to analyze at least one of a website and a webpage, wherein the at least one of the website and the webpage includes a first link to one or more network documents;   determining a search engine score of the at least one of the website and the webpage based on the requested analysis;   generating a display of the requested analysis, the display including the search engine score, an analysis of a non-traffic attribute of the first link, and an option to view an analysis of the first link; and   in response to receiving a selection of the option to view the analysis of the first link, performing an on-demand analysis of the one or more network documents, wherein data for one or more non-traffic attributes of the one or more network documents used in the on-demand analysis is generated in response to the selection of the option to view the analysis of the first link, and wherein the on-demand analysis of the one or more network documents includes an analysis of at least one attribute of the one or more network documents different from an attribute of a second link included in the one or more network documents.   
     
     
         2 . The method of  claim 1 , wherein the requested analysis includes an analysis of each of a plurality of non-traffic attributes of the first link and wherein generating the display of the requested analysis includes generating a display of the analysis of each of the plurality of non-traffic attributes of the first link. 
     
     
         3 . The method of  claim 1 , wherein the non-traffic attribute of the first link includes anchor text. 
     
     
         4 . The method of  claim 1 , further comprising generating a display of a list of links examined in the requested analysis and wherein the non-traffic attribute of the first link includes at least one of: a font size of anchor text of the first link, an order of appearance of the first link in the at least one of the website and the webpage, whether the first link is non-editorial, relevance of the first link, and a number of duplicate anchor text. 
     
     
         5 . The method of  claim 1 , further comprising determining a second search engine score of a second at least one of a webpage and a website, wherein the second search engine score is determined using the same metric as the first search engine score and further comprising: comparing the first search engine score to the second search engine score. 
     
     
         6 . The method of  claim 1 , wherein the analysis of the non-traffic attribute of the first link includes a determination of whether the first link includes a nofollow tag. 
     
     
         7 . The method of  claim 1 , wherein the data for the one or more non-traffic attributes of the one or more network documents used in the on-demand analysis is further generated in real-time in response to the receiving the selection of the option to view the analysis of the first link. 
     
     
         8 . The method of  claim 1 , wherein the one or more non-traffic attributes of the one or more network documents includes at least one of a missing meta title, a missing meta description, a missing meta keyword, a market focus, a duplicate meta title, a duplicate meta description, a duplicate meta keyword, and a duplicate market focus. 
     
     
         9 . The method of  claim 1 , wherein the requested analysis factors in a number of external incoming links and a number of internal incoming links. 
     
     
         10 . A method comprising:
 receiving, by a computing device, an identifier for a network document;   determining one or more links included in the network document;   determining a number of incoming links to the network document;   determining one or more recommendations for improving a search engine score for the network document, the search engine score based on at least one of the one or more links included in the network document and the number of incoming links to the network document, wherein at least one recommendation of the one or more recommendations for improving the search engine score for the network document is visually navigable;   receiving a request to display the one or more recommendations for improving the search engine score for the network document;   generating a display including a first level of information for a first detail of the one or more recommendations for improving the search engine score for the network document, the display including an option to display a list of the incoming links to the network document;   responsive to receiving a request to display a second level of information for the first detail, generating a display of the second level of information for the first detail; and   responsive to receiving a request to display the list of the incoming links to the network document, generating a display of the list of the incoming links to the network document.   
     
     
         11 . The method of  claim 10 , wherein the network document is part of a network domain comprising a plurality of network documents, and the method further comprises:
 ranking the plurality of network documents based on a respective number of recommendations for improving a respective search engine score for each of the plurality of network documents.   
     
     
         12 . The method of  claim 11 , wherein ranking the plurality of network documents based on the respective number of recommendations for improving a respective search engine score for each of the plurality of network documents is responsive to receiving user input. 
     
     
         13 . The method of  claim 10 , wherein the option to display the list of the incoming links to the network document comprises one or more submenus. 
     
     
         14 . The method of  claim 13 , wherein the request to display the list of the incoming links to the network document is received via a submenu of the one or more submenus. 
     
     
         15 . The method of  claim 13 , comprising:
 receiving a request to display details of at least one of the one or more links included in the network document via a submenu of the one or more submenus.