Method and Apparatus for Biometric Advertisement Feedback Collection and Utilization

Abstract

A system includes a processor configured to deliver an initial advertisement to a vehicle occupant. The processor is also configured to receive subconscious physiological feedback from one or more vehicle sensors in response to the initial advertisement being played to the occupant. Further, the processor is configured to evaluate the received feedback to determine a user response to the initial advertisement and select a next advertisement for delivery based on the results of the evaluation.

What is claimed is: 
     
         1 . A system comprising:
 a processor configured to:   deliver an initial advertisement to a vehicle occupant;   receive subconscious physiological feedback from one or more vehicle sensors in response to the initial advertisement being played to the occupant;   evaluate the received feedback to determine a user response to the initial advertisement; and   select a next advertisement for delivery based on results of the evaluation.   
     
     
         2 . The system of  claim 1 , wherein the next advertisement is a more detailed advertisement relating to the initial advertisement, selected based on positive physiological feedback. 
     
     
         3 . The system of  claim 1 , wherein the processor is configured to store the results of the evaluation in an analysis-related database. 
     
     
         4 . The system of  claim 1 , wherein the processor is further configured to update a user profile based on the results of the evaluation. 
     
     
         5 . The system of  claim 4 , wherein the update includes updating a positive or negative preference for a product or service advertised in the initial advertisement based on the results of the evaluation. 
     
     
         6 . The system of  claim 4 , wherein the update includes updating a positive or negative preference for products or services related to a product or service advertised in the initial advertisement based on the results of the evaluation. 
     
     
         7 . The system of  claim 4 , wherein the update includes updating a physiological response's correlation to positive or negative preference based on the results of the evaluation. 
     
     
         8 . The system of  claim 1 , wherein the processor is configured to select a next advertisement for a category related to the initial advertisement, and to continue to successively select similar next advertisements until the results of the evaluation fall below a negative response threshold level. 
     
     
         9 . A computer-implemented method comprising:
 delivering an initial advertisement to a vehicle occupant;   receiving subconscious physiological feedback from one or more vehicle sensors in response to the initial advertisement being played to the occupant;   evaluating, via an analysis computer, the received feedback to determine a user response to the initial advertisement; and   selecting a next advertisement for delivery based on results of the evaluation.   
     
     
         10 . The method of  claim 9 , wherein the next advertisement is a more detailed advertisement relating to the initial advertisement, selected based on positive physiological feedback. 
     
     
         11 . The method of  claim 9 , further comprising storing the results of the evaluation in an analysis-related database. 
     
     
         12 . The method of  claim 9 , further comprising updating a user profile based on the results of the evaluation. 
     
     
         13 . The method of  claim 12 , wherein the update includes updating a positive or negative preference for a product or service advertised in the initial advertisement based on the results of the evaluation. 
     
     
         14 . The method of  claim 12 , wherein the update includes updating a positive or negative preference for products or services related to a product or service advertised in the initial advertisement based on the results of the evaluation. 
     
     
         15 . The method of  claim 12 , wherein the update includes updating a physiological response's correlation to positive or negative preference based on the results of the evaluation. 
     
     
         16 . The method of  claim 9 , further comprising selecting a next advertisement for a category related to the initial advertisement, and continuing to successively select similar next advertisements until the results of the evaluation fall below a negative response threshold level. 
     
     
         17 . A non-transitory computer-readable storage medium storing instructions that, when executed by a processor, cause the processor to perform a method comprising:
 delivering an initial advertisement to a vehicle occupant;   receiving subconscious physiological feedback from one or more vehicle sensors in response to the initial advertisement being played to the occupant;   evaluating the received feedback to determine a user response to the initial advertisement; and   selecting a next advertisement for delivery based on results of the evaluation.   
     
     
         18 . The storage medium of  claim 17 , further comprising updating a user profile with a positive or negative preference for a product or service advertised in the initial advertisement based on the results of the evaluation. 
     
     
         19 . The storage medium of  claim 17 , further comprising updating a user profile with a positive or negative preference for products or services related to a product or service advertised in the initial advertisement based on the results of the evaluation. 
     
     
         20 . The storage medium of  claim 17 , further comprising updating a user profile with a physiological response's correlation to positive or negative preference based on the results of the evaluation.