Moving Image Data Delivery System, An Advertising Image Data Delivery System, and A Moving Image Viewing Apparatus

Abstract

An advertisement provider issues coupons to an audiences of television set in exchange of viewing a commercial message and receives advertising rate from the advertiser of the commercial message in exchange of informing of the coupon issuance. A television station allows the audience to decompress a downloaded digital image data of a television program in exchange of presentation of the coupon. The television station receives allotment of the advertising rate in exchange of informing of the coupon presentation form audiences. The television station sorts the presented coupons by the advertisement providers to inform each advertisement provider of the coupon presentation. The television station allows the decompression even in a shortage of the presented coupon, provided that it will be compensated by money or later presentation of coupon by due data. The commercial messages are provided automatically or by request. The audience may voluntarily replace television program by commercial message.

What is claimed is: 
     
         1 . A moving image data delivery system capable of being in communication with a plurality of moving image viewing apparatuses and an advertising image data delivery system comprising:
 a storage of a plurality of digital moving image data of television programs for the moving image viewing apparatuses;   a first controller adapted to electrically provide one of the digital moving image data of television programs to one of the moving image viewing apparatuses for allowing to display the television program in exchange of a presentation of an electric data denoting a right of viewing the television program, the electric data having been issued to the moving image viewing apparatus by the advertising image data delivery system in exchange of viewing a commercial message provided by the advertising image data delivery system and being presented from the moving image viewing apparatus to the moving image data delivery system; and   a second controller adapted to electrically receive an advertising rate form the advertising image data delivery system in exchange of a report of the electric data presentation to the advertising image data delivery system.   
     
     
         2 . The moving image data delivery system according to  claim 1 , wherein the first and second controllers are included in a computer as the function thereof. 
     
     
         3 . The moving image data delivery system according to  claim 1 , wherein the second controller is adapted to aggregate a plurality of presentations of the electric data from the moving image viewing apparatuses in reporting them to the advertising image data delivery system. 
     
     
         4 . The moving image data delivery system according to  claim 3 , wherein the advertising image data delivery system is capable of being in communication with a plurality of advertising image data delivery systems, and wherein the second controller is adapted to sort the plurality of presentations of the electric date by the advertising image data delivery systems in aggregating the presentations to report the result of the aggregation to each of the advertising image data delivery systems, respectively. 
     
     
         5 . The moving image data delivery system according to  claim 1 , wherein the first controller includes a first sub-controller adapted to deliver the digital moving image data in compressed form, and a second sub-controller adapted to allow decompression of the delivered digital moving image data in exchange of the presentation of the electric data. 
     
     
         6 . The moving image data delivery system according to  claim 5 , wherein the first controller further includes a third sub-controller adapted to inhibit a repeated decompression of the delivered digital moving image data unless further electric data is presented to the moving image data delivery system. 
     
     
         7 . The moving image data delivery system according to  claim 1 , wherein the first controller is adapted to allow the moving image viewing apparatus to display the television program even in the case of insufficiency of the electric data, provided that the insufficiency is to be compensated later by money in due date. 
     
     
         8 . The moving image data delivery system according to  claim 7 , wherein the first controller is adapted to accept in place of the money a late presentation of electric data issued to the moving image viewing apparatus in exchange of viewing a commercial message prior to the due date. 
     
     
         9 . The moving image data delivery system according to  claim 1 , wherein the advertising image data delivery system is integrated into the moving image data delivery system. 
     
     
         10 . An advertising image data delivery system capable of being in communication with a plurality of moving image viewing apparatuses, a moving image data delivery system and an advertiser comprising:
 a storage of a plurality of advertising image data of commercial messages for the moving image viewing apparatuses;   a first controller adapted to issue to one of the moving image viewing apparatuses an electric data denoting a right of viewing a television program in exchange of viewing commercial message provided by the advertising image data delivery system, the television program being provided by the moving image data delivery system;   a second controller adapted to electrically receive an advertising rate from the advertiser of the commercial message in exchange of reporting to the advertiser the electric data issuance; and   a third controller adapted to electrically allot the advertising rate to the moving image data delivery system in exchange of a report of the electric data presentation from the moving image data delivery system to the advertising image data delivery system.   
     
     
         11 . The advertising image data delivery system according to  claim 10  further comprising a fourth controller adapted to electrically provide the plurality of advertising image data of commercial massages to one of the plurality of moving image viewing apparatuses in an automatic manner. 
     
     
         12 . The advertising image data delivery system according to  claim 10  further comprising a fourth controller adapted to electrically provide one of the plurality of advertising image data of commercial messages to one of the plurality of moving image viewing apparatuses by request thereof. 
     
     
         13 . The advertising image data delivery system according to  claim 10  further comprising a fourth controller adapted to electrically provide one of the plurality of advertising image data of commercial messages to one of the plurality of moving image viewing apparatuses, the advertising image data of commercial message being related to a television program designated by the moving image viewing apparatus. 
     
     
         14 . The advertising image data delivery system according to  claim 10  further comprising a fourth controller adapted to electrically provide one of the plurality of advertising image data of commercial messages to one of the plurality of moving image viewing apparatuses, the plurality of advertising image data of commercial messages including an advertisement of a television program. 
     
     
         15 . The advertising image data delivery system according to  claim 10 , wherein the advertising image data delivery system is integrated into a system of the advertiser. 
     
     
         16 . A moving image viewing apparatus capable of being in communication with a moving image data delivery system and an advertising image data delivery system comprising:
 a display adapted to be capable of displaying a television program provided by the moving image data delivery system and a commercial message provided by the advertising image data delivery system;   a first controller adapted to electrically receive form the advertising image data delivery system an electric data denoting a right of viewing the television program on the display in exchange of viewing on the display a commercial message provided by the advertising image data delivery system; and   a second controller adapted to be allowed to view on the display the television program provided by the moving image data delivery system in exchange of a presentation of the electric data to the moving image data delivery system.   
     
     
         17 . A moving image viewing apparatus according to  claim 16 , wherein the first controller is adapted to receive the electric data in exchange of selecting one of the plurality of advertising image data of commercial massages provided in an automatic manner. 
     
     
         18 . A moving image viewing apparatus according to  claim 16  further comprising a third controller adapted to inform of searched information of a plurality of commercial messages, wherein the first controller is adapted to receive the electric data in exchange of selecting one of the plurality of advertising image data of commercial massages informed by the third controller. 
     
     
         19 . A moving image viewing apparatus according to  claim 16  further comprising a third controller adapted to inform of a plurality of commercial messages related to a television program designated by the moving image viewing apparatus, wherein the first controller is adapted to receive the electric data in exchange of selecting one of the plurality of advertising image data of commercial massages informed by the third controller. 
     
     
         20 . A moving image viewing apparatus according to  claim 16  further comprising a manual operating portion adapted to voluntary direct the moving image viewing apparatus to at least partially replace the television program by the commercial message on the display.