Display of user selected advertising content in a digital environment

Abstract

A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.

1 . A method for displaying an advertisement in a digital environment, the method comprising:
 maintaining a plurality of advertisements in memory;   maintaining a list of advertisements available to a user in memory, the user having achieved a first user rating based on previous interaction associated with the digital environment, wherein the maintained list includes:
 a first group of advertisements associated with the first user rating, and 
 one or more other groups of advertisements, the one or more other groups each associated with a user rating lower than the first user rating; and 
   executing instructions stored in a computer-readable storage medium, wherein execution of the instructions by a processor:
 displays for selection at a client device at least one identifier associated with at least one advertisement, wherein the advertisement is of a group associated with the first user rating or with a user rating lower than the first user rating, and 
 displays the at least one associated advertisement based on received selection input from the user. 
   
     
     
         2 . The method of  claim 1 , wherein the first user rating is based on at least performance of a task by the user in the digital environment. 
     
     
         3 . The method of  claim 2 , wherein the performance of the task by the user includes achieving one or more objectives of the task in a gaming environment. 
     
     
         4 . The method of  claim 1 , further comprising adding the selected advertisement to a list of advertisements that have been displayed. 
     
     
         5 . The method of  claim 4 , wherein the list of displayed advertisements includes an indication of a number of times each advertisement is selected by the user for display, the list being reported to an advertiser. 
     
     
         6 . The method of  claim 1 , further comprising displaying a default advertisement when the user has no user rating or has made no selection. 
     
     
         7 . The method of  claim 1 , wherein the digital environment is a video game. 
     
     
         8 . A system for displaying an advertisement in a digital environment, the system comprising:
 a memory configured to maintain:
 a plurality of advertisements, and 
 a list of advertisements available to a user, the user having achieved a first user rating based on previous interaction associated with the digital environment, wherein the maintained list includes:
 a first group of advertisements associated with the first user rating, and 
 one or more other groups of advertisements, the one or more other groups each associated with a user rating lower than the first user rating; and 
 
   a processor for executing instructions stored in a computer-readable storage medium, wherein execution of the instructions by the processor:
 displays for selection at a client device at least one identifier associated with at least one advertisement, wherein the advertisement is of a group associated with the first user rating or with a user rating lower than the first user rating, and 
 displays the at least one associated advertisement based on received selection input from the user. 
   
     
     
         9 . The system of  claim 8 , wherein the first user rating is based on at least performance of a task by the user in the digital environment. 
     
     
         10 . The system of  claim 9 , wherein the performance of the task by the user includes achieving one or more objectives of the task in a gaming environment. 
     
     
         11 . The system of  claim 8 , wherein the processor adds the selected advertisement to a list of advertisements that have been displayed. 
     
     
         12 . The system of  claim 11 , wherein the list of displayed advertisements includes an indication of a number of times each advertisement is selected by the user for display, the list being reported to an advertiser. 
     
     
         13 . The system of  claim 8 , wherein the processor displays a default advertisement when the user has no user rating or has made no selection. 
     
     
         14 . The system of  claim 8 , wherein the digital environment is a video game. 
     
     
         15 . A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for displaying an advertisement in a digital environment, the method comprising:
 maintaining a plurality of advertisements;   maintaining a list of advertisements available to a user, the user having achieved a first user rating based on previous interaction associated with the digital environment, wherein the maintained list includes:
 a first group of advertisements associated with the first user rating, and 
 one or more other groups of advertisements, the one or more other groups each associated with a user rating lower than the first user rating; 
   displaying for selection at a client device at least one identifier associated with at least one advertisement, wherein the advertisement is of a group associated with the first user rating or with a user rating lower than the first user rating; and   displaying the at least one associated advertisement based on received selection input from the user.   
     
     
         16 . The non-transitory computer-readable storage medium of  claim 15 , wherein the first user rating is based on at least performance of a task by the user in the digital environment. 
     
     
         17 . The non-transitory computer-readable storage medium of  claim 16 , wherein the performance of the task by the user includes achieving one or more objectives of the task in a gaming environment. 
     
     
         18 . The non-transitory computer-readable storage medium of  claim 15 , the method further comprising displaying a default advertisement when the user has no user rating or has made no selection. 
     
     
         19 . The non-transitory computer-readable storage medium of  claim 15 , wherein the processor adds the selected advertisement to a list of advertisements that have been displayed. 
     
     
         20 . The non-transitory computer-readable storage medium of  claim 19 , wherein the list of displayed advertisements includes an indication of a number of times each advertisement is selected by the user for display, the list being reported to an advertiser.