System for concurrent optimization of business economics and customer value

Abstract

A computer-implemented system and method for an airline to enhance customers' experience. A computer-implemented service is operated that delivers to a customer an option to fly on up to n of m selected flights, where m and n are whole numbers and n<m. Information is recorded in a data store, pertaining to said option. In addition, a system is operated to define each of the n chosen flights, whereby after each of the n chosen flights is defined, the customer can fly on said chosen flight. The information pertaining to said defined flights is recorded in a data store.

What is claimed is: 
     
         1 . A computer-implemented system comprising:
 a. a data processor configured to store in a computer-readable data store data representing, with respect to a product offering by a company, at least one option for said product offering and a price for each said option;   b. an interactive system configured to selectively present to the customer a display of each of said options and receive decisions of the customer about said presented options including an indication of a price the customer is willing to pay for each said option;   c. a data processor configured to record information pertaining to said decisions selection by the customer in a computer-readable data store;   d. a data processor configured to:
 (i) receive operational data pertaining to the operation of said company, 
 (ii) having access to a plurality of event response algorithms, and 
 (iii) in response to receiving the received operational data indicating the occurrence of at least one post-transaction event after the customer has input its decisions about the presented options selected from a group of predetermined potential events, and in accordance with said decisions of the customer said selection and operational data of said company, execute a corresponding event response algorithm to optimize together values for at least the customer and the company. 
   
     
     
         2 . The system of  claim 1  further comprising
 e. a data processor configured to deliver at least said option to the customer on execution of said event response algorithm, whereby after said delivery, said product is available for utilization; and 
 f. a data processor configured to record the information pertaining to said delivery in a computer-readable data store. 
 
     
     
         3 . The system of  claim 1  wherein each said option includes a listing of one or more optional components of said product offering. 
     
     
         4 . The system of  claim 3  wherein said interactive system is configured to receive decisions of the customer about one or more optional components of said product offering including an indication of price the customer is willing to pay for said optional components. 
     
     
         5 . The system of  claim 4  wherein the system is configured to provide to the customer an opportunity to modify the price before a specified notification date. 
     
     
         6 . The system of  claim 1  wherein at least two of said data processors are a same processor. 
     
     
         7 . A computer-implemented method comprising:
 a. storing, in operating a computer readable data store, containing data representing, with respect to a product offering by a company, at least one option for said product offering and a price for each said option;   b. selectively presenting, by a processor, each of said options to a customer and receiving decisions of the customer about said presented options including an indication of a price the customer is willing to pay for each said option;   c. recording information pertaining to said decisions selection by the customer in a computer-readable data store;   d. receiving, by an event optimizer module, operational data pertaining to the operation of said company, said event optimizer module having access to a plurality of event response algorithms; and   e. executing, by processor in response to the occurrence of at least one post-transaction event selected from a group of predetermined potential events, a corresponding event response algorithm, in accordance with the decisions of the customer said selection and operational data of the company, to optimize together values for at least the customer and the company.   
     
     
         8 . The method of  claim 7  further comprising the steps of
 f. delivering, by processor at least said option on said product to the customer on execution of said event response algorithm, whereby after said delivery, said product is available for utilization; and 
 g. recording the information pertaining to said delivery in a computer-readable data store. 
 
     
     
         9 . The method of  claim 7  wherein each said option includes a listing of one or more optional components of said product offering. 
     
     
         10 . The method of  claim 7  wherein the processor receives decisions of the customer about one or more optional components of said product offering including an indication of price the customer is willing to pay for said optional components. 
     
     
         11 . The method of  claim 10  wherein the customer is given an opportunity to modify the price before a specified notification date. 
     
     
         12 . The method of  claim 7  wherein said option is to upgrade to a higher ranked product. 
     
     
         13 . The method of  claim 7  wherein the said processors are a same processor. 
     
     
         14 . A computer-implemented method comprising:
 a. storing, in operating a computer readable data store, containing data representing, with respect to a flight offering by an airline, at least one option for said flight offering and a price for each said option;   b. selectively presenting, by a processor, each of said options to a passenger and receiving decisions of the passenger about said presented options including an indication of a price the passenger is willing to pay for each said option;   c. recording information pertaining to said decisions selection by the passenger in a computer-readable data store;   d. receiving, by an event optimizer module, operational data pertaining to the operation of said airline, said event optimizer module having access to a plurality of event response algorithms; and   e. executing, by processor in response to the occurrence of at least one post-transaction event selected from a group of predetermined potential events, a corresponding event response algorithm in accordance with the decisions of the passenger said selection and operational data of the airline, to optimize together values for at least the passenger and the airline.   
     
     
         15 . The method of  claim 14  further comprising the steps of:
 f. delivering, by processor at least said option on said flight to the passenger on execution of said event response algorithm, whereby after said delivery, said flight is available for utilization; and 
 g. recording the information pertaining to said delivery in a computer-readable data store. 
 
     
     
         16 . The method of  claim 14  wherein said option is to upgrade to a higher ranked cabin. 
     
     
         17 . The method of  claim 14  wherein each said option includes a listing of at least one optional component of said flight offering. 
     
     
         18 . The method of  claim 14  wherein the processor receives decisions of the passenger about at least one optional component of said flight offering including an indication of price the passenger is willing to pay for said optional component. 
     
     
         19 . The method of  claim 18  wherein the passenger is given an opportunity to modify the price before a specified notification date. 
     
     
         22 . The method of  claim 14  wherein the said processors are a same processor.