Method, apparatus, and computer-readable medium for determining a target geographic area for a target drug

Abstract

An apparatus, computer-readable medium, and computer-implemented method for determining a target geographic area corresponding to a target drug includes receiving health condition information for a plurality of geographic areas, the health condition information including information regarding one or more health conditions of residents in each of the plurality of geographic areas, receiving healthcare plan information corresponding to each geographic area in the plurality of geographic areas, the healthcare plan information including formulary information corresponding to at least a subset of the residents in each of the plurality of geographic areas, the formulary information specifying the availability of one or more of drugs, determining the target geographic area for the target drug from the plurality of geographic areas, wherein the target geographic area is determined based at least in part on a combination of the health condition information and the formulary information, and transmitting a representation of the target geographic area.

What is claimed is: 
     
         1 . A method executed by one or more computing devices for determining a target geographic area for a target drug, the method comprising:
 receiving, by at least one of the one or more computing devices, health condition information for a plurality of geographic areas, wherein the health condition information includes information regarding one or more health conditions of residents in each of the plurality of geographic areas;   receiving, by at least one of the one or more computing devices, healthcare plan information corresponding to each geographic area in the plurality of geographic areas, wherein the healthcare plan information includes formulary information corresponding to at least a subset of the residents in each of the plurality of geographic areas, the formulary information specifying the availability of one or more of drugs;   determining, by at least one of the one or more computing devices, the target geographic area for the target drug from the plurality of geographic areas, wherein the target geographic area is determined based at least in part on a combination of the health condition information and the formulary information; and   transmitting, by at least one of the one or more computing devices, a representation of the target geographic area.   
     
     
         2 . The method of  claim 1 , wherein the one or more potential consumers in the target geographic area are selected from a plurality of potential consumers in the target geographic area based at least in part on demographic information. 
     
     
         3 . The method of  claim 1 , wherein each geographic area in the plurality of geographic areas corresponds to one of a state, a county, a zip code, an address, a facility, and a city. 
     
     
         4 . The method of  claim 1 , wherein the target geographic area is also determined based at least in part on a total number of available ad impressions for that target geographic area. 
     
     
         5 . The method of  claim 1 , wherein determining a target geographic area from the plurality of geographic areas comprises:
 determining a first percentage of residents that have a target health condition in the one or more health conditions for each geographic area in the plurality of geographic areas, wherein the first percentage is based at least in part on the received health condition information and wherein the target drug is designed to treat the target health condition; and   identifying one or more potential target geographic areas based at least in part on a determination that the corresponding first percentage of residents that have the target health condition for that geographic area is greater than a first predetermined threshold.   
     
     
         6 . The method of  claim 5 , wherein the target health condition is provided by a user via a user interface. 
     
     
         7 . The method of  claim 5 , further comprising:
 transmitting, by at least one of the one or more computing devices, a map of the plurality of geographic areas, wherein the map includes indicators corresponding to the first percentage for each geographic area in the plurality of geographic areas.   
     
     
         8 . The method of  claim 5 , wherein determining a target geographic area from the plurality of geographic areas further comprises:
 determining a second percentage of residents in each of the one or more potential target geographic areas that have a healthcare plan which covers the target drug, wherein the second percentage is based at least in part on the formulary information; and   designating one of the one or more potential target geographic areas as the target geographic area based at least in part on a determination that the second percentage is greater than a second predetermined threshold.   
     
     
         9 . The method of  claim 5 , wherein the first predetermined threshold and the second predetermined threshold are provided by a user via a user interface. 
     
     
         10 . The method of  claim 1 , further comprising transmitting, by at least one of the one or more computing devices, an advertisement for the target drug to one or more potential consumers in the target geographic area. 
     
     
         11 . A system for determining a target geographic area for a target drug, the system comprising:
 one or more processors; and   one or more memories operatively coupled to at least one of the one or more processors and having instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to:
 receive health condition information for a plurality of geographic areas, wherein the health condition information includes information regarding one or more health conditions of residents in each of the plurality of geographic areas; 
 receive healthcare plan information corresponding to each geographic area in the plurality of geographic areas, wherein the healthcare plan information includes formulary information corresponding to at least a subset of the residents in each of the plurality of geographic areas, the formulary information specifying the availability of one or more of drugs; 
 determine the target geographic area for the target drug from the plurality of geographic areas, wherein the target geographic area is determined based at least in part on a combination of the health condition information and the formulary information; and 
 transmit a representation of the target geographic area. 
   
     
     
         12 . The system of  claim 11 , wherein the one or more potential consumers in the target geographic area are selected from a plurality of potential consumers in the target geographic area based at least in part on demographic information. 
     
     
         13 . The system of  claim 11 , wherein each geographic area in the plurality of geographic areas corresponds to one of a state, a county, a zip code, an address, a facility, and a city. 
     
     
         14 . The system of  claim 11 , wherein the target geographic area is also determined based at least in part on a total number of available ad impressions for that target geographic area. 
     
     
         15 . The system of  claim 11 , wherein the instructions that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to determine a target geographic area from the plurality of geographic areas further cause at least one of the one or more processors to:
 determine a first percentage of residents that have a target health condition in the one or more health conditions for each geographic area in the plurality of geographic areas, wherein the first percentage is based at least in part on the received health condition information and wherein the target drug is designed to treat the target health condition; and   identify one or more potential target geographic areas based at least in part on a determination that the corresponding first percentage of residents that have the target health condition for that geographic area is greater than a first predetermined threshold.   
     
     
         16 . The system of  claim 15 , wherein the target health condition is provided by a user via a user interface. 
     
     
         17 . The system of  claim 15 , wherein at least one of the one or more memories has further instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to:
 transmit a map of the plurality of geographic areas, wherein the map includes indicators corresponding to the first percentage for each geographic area in the plurality of geographic areas.   
     
     
         18 . The system of  claim 15 , wherein the instructions that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to determine a target geographic area from the plurality of geographic areas further cause at least one of the one or more processors to:
 determine a second percentage of residents in each of the one or more potential target geographic areas that have a healthcare plan which covers the target drug, wherein the second percentage is based at least in part on the formulary information; and   designate one of the one or more potential target geographic areas as the target geographic area based at least in part on a determination that the second percentage is greater than a second predetermined threshold.   
     
     
         19 . The system of  claim 15 , wherein the first predetermined threshold and the second predetermined threshold are provided by a user via a user interface. 
     
     
         20 . The system of  claim 11 , wherein at least one of the one or more memories has further instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to:
 transmit an advertisement for the target drug to one or more potential consumers in the target geographic area.   
     
     
         21 . At least one non-transitory computer-readable medium storing computer-readable instructions that, when executed by one or more computing devices, cause at least one of the one or more computing devices to:
 receive health condition information for a plurality of geographic areas, wherein the health condition information includes information regarding one or more health conditions of residents in each of the plurality of geographic areas;   receive healthcare plan information corresponding to each geographic area in the plurality of geographic areas, wherein the healthcare plan information includes formulary information corresponding to at least a subset of the residents in each of the plurality of geographic areas, the formulary information specifying the availability of one or more of drugs;   determine the target geographic area for the target drug from the plurality of geographic areas, wherein the target geographic area is determined based at least in part on a combination of the health condition information and the formulary information; and   transmit a representation of the target geographic area.   
     
     
         22 . The at least one non-transitory computer-readable medium of  claim 21 , wherein the one or more potential consumers in the target geographic area are selected from a plurality of potential consumers in the target geographic area based at least in part on demographic information. 
     
     
         23 . The at least one non-transitory computer-readable medium of  claim 21 , wherein each geographic area in the plurality of geographic areas corresponds to one of a state, a county, a zip code, an address, a facility, and a city. 
     
     
         24 . The at least one non-transitory computer-readable medium of  claim 21 , wherein the target geographic area is also determined based at least in part on a total number of available ad impressions for that target geographic area. 
     
     
         25 . The at least one non-transitory computer-readable medium of  claim 21 , wherein the instructions that, when executed by at least one of the one or more computing devices, cause at least one of the one or more computing devices to determine a target geographic area from the plurality of geographic areas further cause at least one of the one or more computing devices to:
 determine a first percentage of residents that have a target health condition in the one or more health conditions for each geographic area in the plurality of geographic areas, wherein the first percentage is based at least in part on the received health condition information and wherein the target drug is designed to treat the target health condition; and   identify one or more potential target geographic areas based at least in part on a determination that the corresponding first percentage of residents that have the target health condition for that geographic area is greater than a first predetermined threshold.   
     
     
         26 . The at least one non-transitory computer-readable medium of  claim 25 , wherein the target health condition is provided by a user via a user interface. 
     
     
         27 . The at least one non-transitory computer-readable medium of  claim 25 , further storing computer-readable instructions that, when executed by at least one of the one or more computing devices, cause at least one of the one or more computing devices to:
 transmit a map of the plurality of geographic areas, wherein the map includes indicators corresponding to the first percentage for each geographic area in the plurality of geographic areas.   
     
     
         28 . The at least one non-transitory computer-readable medium of  claim 25 , wherein the instructions that, when executed by at least one of the one or more computing devices, cause at least one of the one or more computing devices to determine a target geographic area from the plurality of geographic areas further cause at least one of the one or more computing devices to:
 determine a second percentage of residents in each of the one or more potential target geographic areas that have a healthcare plan which covers the target drug, wherein the second percentage is based at least in part on the formulary information; and   designate one of the one or more potential target geographic areas as the target geographic area based at least in part on a determination that the second percentage is greater than a second predetermined threshold.   
     
     
         29 . The at least one non-transitory computer-readable medium of  claim 25 , wherein the first predetermined threshold and the second predetermined threshold are provided by a user via a user interface. 
     
     
         30 . The at least one non-transitory computer-readable medium of  claim 21 , further storing computer-readable instructions that, when executed by at least one of the one or more computing devices, cause at least one of the one or more computing devices to:
 transmit an advertisement for the target drug to one or more potential consumers in the target geographic area.