Shelf ready packaging having improved shelf presentation

Abstract

A shelf ready package having improved shelf presentation, even when some or all of the products have been removed.

What is claimed is: 
     
         1 . A shelf ready package ( 1 ) and at least one article ( 100 ) contained therein, wherein the shelf ready package ( 1 ) has an image ( 101 ) of the article ( 100 ) printed on a surface selected from the group consisting of: a side wall inner surface ( 31 ) or ( 41 ), a back wall inner surface ( 51 ), and combinations thereof, wherein the image ( 101 ) on the surface is substantially aligned to the article ( 100 ), when viewed perpendicular to the surface which comprises the image ( 101 ). 
     
     
         2 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 1 , wherein the shelf ready package ( 1 ) comprises at least one carton blank ( 60 ), formed into an outer case having:
 (a) a top wall ( 6 ),   (b) two side walls ( 3 ) and ( 4 ), each comprising an inner surface ( 31 ) and ( 41 ) and an outer surface ( 32 ) and ( 42 ),   (c) a front wall ( 2 ),   (d) a back wall ( 5 ), comprising an inner surface ( 51 ) and an outer surface ( 52 ), the shelf ready package ( 1 ) further comprises an at least partially removable element ( 30 ), formed by a line of weakness ( 40 ), such that the at least partially removable element ( 30 ) can be at least partially or fully removed along the line of weakness ( 40 ).   
     
     
         3 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 1 , wherein the image ( 101 ) has a height of from about 50% to about 150% of the height of the article ( 100 ). 
     
     
         4 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 1 , wherein the article ( 100 ) covers at least about 60% of the image ( 101 ) by area, when viewed perpendicularly to the surface which comprises the image ( 101 ). 
     
     
         5 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 1 , wherein the image ( 101 ) is in colour. 
     
     
         6 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 2 , wherein the at least partially removable element ( 30 ) comprises from about 25 to about 95 percent of the front wall ( 2 ) area. 
     
     
         7 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 2 , wherein the top face ( 36 ) of the at least partially removable element ( 30 ) comprises from about 25 to about 85 percent of the top wall ( 6 ) area. 
     
     
         8 . The shelf ready package ( 1 ) and at least one article ( 100 ) contained therein according to  claim 1 , wherein the shelf ready package ( 1 ) comprises from about 2 to about 16 articles ( 100 ), contained within the shelf ready package ( 1 ). 
     
     
         9 . A plurality of shelf ready packages ( 1 ) according to  claim 1 , wherein the shelf ready packages ( 1 ) are arranged adjacent to each other. 
     
     
         10 . The plurality of shelf ready packages ( 1 ) according to  claim 9 , wherein the plurality of shelf ready packages ( 1 ) comprises at least about 2 layers of the shelf ready packages ( 1 ).