Systems and methods for advanced targeting

Abstract

A system for testing the effectiveness of webpage configurations is disclosed. Tags indicating dependency between sections of a webpage may be associated with the sections. In response to a version of a first section of a webpage being tested, an associated tag may indicate that the content or behavior of a second section is dependent on the first section. A webpage configuration including content of the first section, and corresponding behavior and content of the second section, may be transmitted to a web client. Data may be collected indicating the effectiveness of the webpage configuration.

I claim: 
     
         1 . A computer-implemented method comprising:
 modifying, by a computer-based system, a second content of a second section of a webpage; and   modifying, by the computer-based system and in response to the modifying the second content of the second section, a first content of a first section of the webpage, based on a second tag indicating that the second content of the second section is dependent on the first content of the first section,
 wherein the first section comprises a first tag indicating that the second content of the second section of the webpage is dependent on the first content of the first section, 
 wherein the second section comprises a second tag indicating that the second content of the second section of the webpage is dependent on the first content of the first section. 
   
     
     
         2 . The method of  claim 1 , wherein the second content of the second section is selected dynamically based upon the first content of the first section. 
     
     
         3 . The method of  claim 1 , further comprising transmitting, by the computer-based system, a first webpage configuration comprising a first version of the first section and a first version of the second section to a first web client, in response to receiving a request to access the webpage. 
     
     
         4 . The method of  claim 1 , further comprising determining, by the computer-based system, behavior of the second section is dependent on the first content of the first section. 
     
     
         5 . The method of  claim 1 , further comprising monitoring, by the computer-based system, the first web client to obtain effectiveness data associated with at least one of the first webpage configuration or a second webpage configuration. 
     
     
         6 . The method of  claim 5 , wherein the effectiveness data comprises at least one of number of user clicks, number of user enrollments, amount of time spent on the webpage, or user survey responses. 
     
     
         7 . The method of  claim 1 , further comprising transmitting, by the computer-based system, a second webpage configuration comprising a second version of the first section and a second version of the second section to a second web client. 
     
     
         8 . The method of  claim 7 , further comprising comparing, by the computer-based system, the effectiveness data associated with the first webpage configuration with the effectiveness data associated with the second webpage configuration. 
     
     
         9 . The method of  claim 1 , further comprising determining, by the computer-based system and based on the first tag, that the second content of the second section of the webpage is dependent on the first content of the first section. 
     
     
         10 . The method of  claim 1 , further comprising:
 identifying, by the computer-based system, a first version of the first section of the webpage to be tested;   retrieving, by the computer-based system, the first version of the first section; and   selecting, by the computer-based system, a first version of the second section based on the first version of the first section.   
     
     
         11 . The method of  claim 1 , further comprising associating, by the computer-based system, the first tag with the first section. 
     
     
         12 . The method of  claim 11 , wherein a behavior of the second section is selected based upon the first tag. 
     
     
         13 . The method of  claim 11 , wherein the first tag comprises html. 
     
     
         14 . The method of  claim 1 , wherein the second tag indicates that a behavior of the second section is dependent on the first section. 
     
     
         15 . The method of  claim 1 , further comprising storing, by the computer-based system, multivariate test results. 
     
     
         16 . The method of  claim 1 , further comprising:
 receiving, by the computer-based system, information associated with a user; and   identifying, by the computer-based system, a first version of the first section of the webpage to be tested based upon the information associated with the user.   
     
     
         17 . The method of  claim 16 , further comprising associating, by the computer-based system, the information associated with the user with effectiveness data associated the first webpage configuration. 
     
     
         18 . The method of  claim 1 , wherein the first section comprises features of a transaction account, and wherein the second section comprises benefits associated with the features. 
     
     
         19 . An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
 modifying, by the computer-based system, a second content of a second section of a webpage; and   modifying, by the computer-based system and in response to the modifying the second content of the second section, a first content of a first section of the webpage, based on a second tag indicating that the second content of the second section is dependent on the first content of the first section,
 wherein the first section comprises a first tag indicating that the second content of the second section of the webpage is dependent on the first content of the first section, 
 wherein the second section comprises a second tag indicating that the second content of the second section of the webpage is dependent on the first content of the first section. 
   
     
     
         20 . A system comprising:
 a processor,   a tangible, non-transitory memory configured to communicate with the processor,   the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
 modifying, by the processor, a second content of a second section of a webpage; and 
 modifying, by the processor and in response to the modifying the second content of the second section, a first content of a first section of the webpage, based on a second tag indicating that the second content of the second section is dependent on the first content of the first section,
 wherein the first section comprises a first tag indicating that the second content of the second section of the webpage is dependent on the first content of the first section, 
 wherein the second section comprises a second tag indicating that the second content of the second section of the webpage is dependent on the first content of the first section.