Method, medium, and system for reducing product returns

Abstract

A system and method of determining whether to make an item listing visible to a user are disclosed. A user is enabled to navigate an e-commerce site. A returns frequency index is calculated for the user based on the user's transaction history. The user's transaction history includes the user's history of item returns. It is determined whether or not to make an item listing visible to the user on the e-commerce site based on the returns frequency index for the user. In some embodiments, the returns frequency index is calculated using the mathematical expression (V Ret /N Ret )/(V Purch /N Purch ), wherein V Ret is a total value of items returned by the user, N Ret is a total number of items returned by the user, V Purch is a total value of items purchased by the user, and N Purch is a total number of items purchased by the user.

What is claimed is: 
     
         1 . A system comprising:
 at least one processor;   a returns frequency index module, executable by the at least one processor, configured to generate a returns frequency index for a user based on the a transaction history for the user, the transaction history for the user includes a history of item returns for the user; and   a navigation module, executable by the at least one processor, configured to:
 enable the user to navigate an e-commerce site, and 
 determine whether to make an item listing visible to the user on the e-commerce site based on the returns frequency index for the user.