Electronic Information Content Distribution Processing System, Information Distribution Apparatus, Information Processing Apparatus, and Electronic Information Content Distribution Processing Method

Abstract

A system is provided to distribute electronic information contents D 0 containing advertisement to a user, and process advertisement information D 2 at the user side. This system comprises an information distribution apparatus 19 for distributing advertisement information D 2 to the user; and a plurality of information processing apparatuses 8 for receiving and storing the electronic information contents D 0 distributed from the information distribution apparatus 19, reading out the electronic information contents D 0 according to the user operation, and processing the electronic information contents D 2, thereby outputting the advertisement video image and its audio. With this configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatuses 8 in unreal time (asynchronously) like playing a game. In this manner, there can be constructed a electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.

What is claimed is: 
     
         1 - 73 . (canceled) 
     
     
         74 . An information apparatus for transmitting electronic information contents containing an advertisement to a user, said apparatus comprising:
 a transmitting unit configured to transmit electronic information content which contains image and/or audio data and program for displaying image and/or audio data in response to a user selecting,   a data insert unit configured to insert the electronic information content into carrying signal.   
     
     
         75 . An information apparatus as claimed in  claim 74 , wherein said electronic information content includes priority set to image and/or audio data for displaying image and/or audio data on a user's information apparatus based on the priority. 
     
     
         76 . An information apparatus as claimed in  claim 74 , wherein said electronic information content includes a transfer request command for initializing a user's information apparatus in a standby state. 
     
     
         77 . An information apparatus as claimed in  claim 74 , wherein said electronic information content is transmitted by using an existing broadcasting infrastructure or communication infrastructure. 
     
     
         78 . An information apparatus as claimed in  claim 77 , wherein said electronic information content is asynchronously displayed with television broadcast signal on a user's information apparatus. 
     
     
         79 . An information apparatus as claimed in  claim 77 , wherein data insert unit provides electronic information so as to be transmitted after multiplexed in a vertical blanking period of a television broadcast signal adopted by said broadcasting infrastructure. 
     
     
         80 . An information processing method for transmitting electronic information contents containing an advertisement to a user, said method comprising: a step of transmitting electronic information content which contains image and/or audio data and program for displaying image and/or audio data in response to a user selecting, a step of data inserting the electronic information content into carrying signal. 
     
     
         81 . An information apparatus as claimed in  claim 80 , wherein said electronic information content includes priority set to image and/or audio data for displaying image and/or audio data on a user's information apparatus based on the priority. 
     
     
         82 . An information apparatus as claimed in  claim 80 , wherein said electronic information content includes a transfer request command for initializing a user's information apparatus in a standby state. 
     
     
         83 . An information apparatus as claimed in  claim 80 , wherein said electronic information content is transmitted by using an existing broadcasting infrastructure or communication infrastructure. 
     
     
         84 . An information apparatus as claimed in  claim 83 , wherein said electronic information content is asynchronously displayed with television broadcast signal on a user's information apparatus. 
     
     
         85 . An information apparatus as claimed in  claim 83 , wherein the step of data inserting provides electronic information so as to be transmitted after multiplexed in a vertical blanking period of a television broadcast signal adopted by said broadcasting infrastructure. 
     
     
         86 . A program for causing a computer transmitting electronic information contents containing an advertisement to a user, to execute:
 a step of transmitting electronic information content which contains image and/or audio data and program for displaying image and/or audio data in response to a user selecting,   a step of data inserting the electronic information content into carrying signal.