System and method for determining similarities between online entities

Abstract

Provided are a system and method to determine similarities. The method includes gathering metadata from at least one posting by a First User on a first Social Network to define at least one First Field associated with at least one First Entity, each associated First Field having a value. The method evaluates responses to the posting by at least one Third Party, and in response to the Third Party using one or more of the First Fields, increments the value of each used First Field. An indication of the values of each First Field associated with each First Entity is provided, the indicated values permitting a determination of similarity to at least one Second Entity. An associated system for determining similarity is also disclosed

What is claimed is: 
     
         1 . A method to determine similarities between online Entities on at least one Social Network comprising for each entity:
 establishing a Database of Fields collected from at least one historical discussion on a first Social Network, the Discussion including at least one posting by a first user providing at least one text first field associated with at least a First Entity, and a plurality of response posting by at least one second user;   defining an automated value to be assigned to each associated field upon subsequent use in a response by a second user;   evaluating second user responses to the posting by the first user, and in response to the second user using one or more of the first fields, applying the automated value to aggregate the value of each first field used in the response, wherein the second user is different from the first user; and   evaluating the aggregated value of each first field to one another to establish a first table providing a context of association between first fields to identify the First Entity as having a quantified level of interest as identified by each first field, the aggregated value permitting a determination of credibility for similarity to at least one Second Entity.   
     
     
         2 . The method of  claim 1 , wherein the method is performed substantially concurrently with new postings and responses regarding the historical discussion. 
     
     
         3 . The method of  claim 1 , wherein the First Entity is a Social Media Object. 
     
     
         4 . The method of  claim 1 , wherein providing an indication of the aggregated value of each first field includes evaluating the aggregated value of each field to one another to establish a table providing a context of association between fields to identify the first entity as value of a second Field. 
     
     
         5 . The method of  claim 4 , wherein the First Entity may range from a low order entity to a high order entity, the table of a high order entity including at least one table of a low order entity having a quantified level of interest as identified by each Field. 
     
     
         6 . The method of  claim 1 , wherein at least a subset of associated First Fields are First Entities associated to other First Fields as Second Entities, the association between First Fields providing a context of association as between the associated Fields 
     
     
         7 . The method of  claim 1 , wherein the Second Entity is selected from the group consisting of, a Second User, at least one Field, a Posting by the Second User, the First Social Network, a Second Social Network, the First Discussion, a Social Media Object, a Second Discussion, an interest. 
     
     
         8 . The method of  claim 6 , wherein the Second Entity has an established Table providing a context of associations between Fields to identify the Second Entity as having a quantified level of interest as identified by each Field. 
     
     
         9 . The method of  claim 8 , wherein the Second Entity may range from a low order entity to a high order entity, the table of a high order entity including at least one table of a low order entity. 
     
     
         10 . The method of  claim 1 , wherein the method is performed substantially concurrently with new postings and responses regarding the historical discussion. 
     
     
         11 . The method of  claim 1 , wherein the historical discussion is one that has previously evolved on the social network. 
     
     
         12 . The method of  claim 1 , wherein the value of the associated field developed by subsequent use is dissipated over time. 
     
     
         13 . The method of  claim 1 , further including at least a first automated value to be assigned to each associated field upon subsequent use in a direct response by a Second User and at least a second automated value to be assigned to each associated field upon subsequent use in an indirect response by a Second User, the first automated value being greater than the second automated value. 
     
     
         14 . A non-transitory machine readable medium having recorded thereon computer implanted instructions for performing the method of  claim 1 . 
     
     
         15 . A computer system having at least one physical processor and memory adapted to perform the method of  claim 1 . 
     
     
         16 . A method to determine similarities between online Entities on at least one Social Network comprising:
 gathering metadata from at least one posting by a First User on a first Social Network to define at least one text First Field provided by the at least one First User and occurring in the at least one posting, the First Field associated with at least one First Entity, each associated First Field having an initial system generated value;   defining at least a first automated value to be assigned to each associated field upon subsequent use in a direct response by a Third Party and at least a second automated value to be assigned to each associated field upon subsequent use in an indirect response by a Third Party, the first automated value being greater than second automated value;   evaluating responses to the posting by at least one third party different from the first user, and in response to the third party using one or more of the associated first fields in the response, applying the first automated value for the response as a direct response and applying the second automated value for the response as an indirect response, the first or second automated values applied to aggregate the value of each associated first field used in the response; and   providing an indication of the aggregated value of each associated first field associated with each First Entity as developed by the subsequent use of the associated field in the evaluated third party postings, the indicated aggregated value permitting a determination of credibility for similarity to at least one Second Entity querying for similarity.   
     
     
         17 . The method of  claim 16 , wherein the automatically generated value of the associated field developed by subsequent use is dissipated over time. 
     
     
         18 . The method of  claim 16 , wherein providing an indication of the aggregated value of each first field includes evaluating the aggregated value of each field to one another to establish a table providing a context of association between fields to identify the First Entity as having a quantified level of interest as identified by each Field. 
     
     
         19 . The method of  claim 16 , wherein the context of association is determined by comparing the value of a first Field to the value of a second Field. 
     
     
         20 . The method of  claim 16 , wherein the First Entity may each from a low order entity to a high order entity, the table of a high order entity including at least one table of a low order entity. 
     
     
         21 . The method of  claim 16 , wherein the First Entity is a Social Media Object. 
     
     
         22 . The method of  claim 16 , wherein providing an indication of the aggregated value of each first field includes evaluating the aggregated value of each field to one another to establish a table providing a context of association between fields to identify the first entity as value of a second Field. 
     
     
         23 . The method of  claim 22 , wherein the First Entity may range from a low order entity to a high order entity, the table of a high order entity including at least one table of a low order entity having a quantified level of interest as identified by each Field. 
     
     
         24 . The method of  claim 16 , wherein at least a subset of associated First Fields are First Entities associated to other First Fields as Second Entities, the association between First Fields providing a context of association as between the associated Fields 
     
     
         25 . The method of  claim 16 , wherein the Second Entity is selected from the group consisting of, a Second User, at least one Field, a Posting by the Second User, the First Social Network, a Second Social Network, the First Discussion, a Social Media Object, a Second Discussion, an interest. 
     
     
         26 . The method of  claim 24 , wherein the Second Entity has an established Table providing a context of associations between Fields to identify the Second Entity as having a quantified level of interest as identified by each Field. 
     
     
         27 . The method of  claim 26 , wherein the Second Entity may range from a low order entity to a high order entity, the table of a high order entity including at least one table of a low order entity. 
     
     
         28 . A computer system having at least one physical processor and memory adapted to perform the method of  claim 16 . 
     
     
         29 . A non-transitory machine readable medium on which is stored a computer program for determining similarities between Entities on at least one Social Network the computer program comprising instructions which when executed by a computer system having at least one processor performs the steps of:
 establishing a Database of Fields collected from a First Discussion on a first Social Network, the Discussion including at least one posting by a First User providing at least one First Fields associated with at least a First Entity, and a plurality of response posting by at least one second user;   defining an automated value to be assigned to each associated First Fields upon subsequent use in a response by a second user;   evaluating second user responses to the posting by the First User, and in response to the Second User using one or more of the First Fields, applying the automated value to aggregate the value of each First Fields used in the response, wherein the Second User is different from the First User; and   evaluating the aggregated value of each First Field to one another to establish a first table providing a context of association between First Fields to identify the First Entity as having a quantified level of interest as identified by each First Field, the aggregated value permitting a determination of credibility for similarity to at least one Second Entity.   
     
     
         30 . The non-transitory machine readable medium of  claim 29 , wherein the value of the associated field developed by subsequent use is dissipated over time. 
     
     
         31 . The non-transitory machine readable medium of  claim 29 , further including at least a first automated value to be assigned to each associated field upon subsequent use in a direct response by a Second User and at least a second automated value to be assigned to each associated field upon subsequent use in an indirect response by a Second User, the first automated value being greater than the second automated value. 
     
     
         32 . The non-transitory machine readable medium of  claim 29 , wherein the First Entity is a Social Media Object. 
     
     
         33 . The non-transitory machine readable medium of  claim 29 , wherein the First Entity is selected from the group consisting of, the First User, at least one Field, the Posting by the First User, the First Social Network, a Community, a Second Social Network, a First Discussion, a Second Discussion, an Interest; and the Second Entity is selected from the group consisting of, a Second User, at least one Field, a Posting by the Second User, the First Social Network, a Second Social Network, the First Discussion, a Social Media Object, a Second Discussion, an interest. 
     
     
         34 . The non-transitory machine readable medium of  claim 33 , wherein the each Entity may range from a low order entity to a high order entity, the table of a high order entity including at least one table of a low order entity.