Send2mobile+ premium

Abstract

The present invention relates to a short message service (SMS), multi-media message service (MMS), and enhanced messaging service (EMS) based platform creating interactive communication and a reverse marketing system, which provides merchants, retailers, and/or sellers the means to rapidly and effectively communicate with their respective customers or customer base. The system represented by this invention provides customers with the means to directly and rapidly communicate their comments, concerns, product specific inquiries, offers and counter-offers to merchants, retailers and sellers concerning specific products, appearing on specific product pages of the merchant, retailer and/or sellers' website or e-commerce site from the customer's mobile device. The present system further enables the merchant, retailer and/or seller to rapidly and directly respond to the customers' product specific inquiries, comments, concerns and offers by SMS, MMS or EMS text message containing the information requested and containing an embedded buy now link. The embedded buy now link enables the customer to purchase the chosen product and/or service directly from the SMS/MMS/EMS text message by connecting to any mobile wallet residing on the buyer's mobile device or by connecting directly to the merchant and/or retailer's mobile e-commerce checkout page.

What is claimed is: 
     
         1 . A web-based reverse marketing and communication system comprising:
 an e-commerce server configured to:
 receive customer identification information and a customer's mobile number from the customer's computing device via an e-commerce website; 
 register the customer identification and customer's mobile number; 
 receive a customer's selection of a keyword or description of a product or service provided on the e-commerce website from the customer's computing device; 
 determine the product or service the customer is searching for; 
 receive a customer selection of a predetermined event associated with the product or service provided identified in the search and located on the e-commerce website; 
 generate a text message indicating that the predetermined event has occurred if the e-commerce server determines that the predetermined event has occurred; and 
 send the text message to the customer's mobile number; and 
   a mobile device associated with the customer's mobile number and configured to:
 receive the text message; and 
 receive user input to perform an operation in response to the received text message. 
   
     
     
         2 . The system according to  claim 1 , wherein the text message is a Short Message Service (SMS) message. 
     
     
         3 . The system according to  claim 1 , wherein the text message is a Multi-media Message Service (MMS) message. 
     
     
         4 . The system according to  claim 1 , wherein the text message is an Enhanced Message Service (EMS) message. 
     
     
         5 . The system according to  claim 1 , wherein the e-commerce server sends the text message to the mobile device via an SMS aggregator server. 
     
     
         6 . The system according to  claim 1 , wherein the operation is sending a second text message to the e-commerce server in response to the received text message. 
     
     
         7 . The system according to  claim 1 , wherein the predetermined event is one or more of a change in price of an item, updated information on an item, new availability of an item, an offer to accept a bid on an item, a notice that an item is sold. 
     
     
         8 . The system according to  claim 1 , wherein the predetermined event is an offer to share the total cost of an item among multiple parties related to the customer. 
     
     
         9 . The system according to  claim 1 , wherein the e-commerce website includes a drop down menu on each product page including a plurality of predetermined events from which a customer can select the predetermined event. 
     
     
         10 . The system according to  claim 1 , wherein the message from the customer's computing device is received via the e-commerce website. 
     
     
         11 . The system according to  claim 1 , wherein the message from the customer's mobile device is received via an SMS aggregator server to an e-commerce database server. 
     
     
         12 . The system according to  claim 1 , wherein the response from the customer's mobile device is a payment for the item via the customer's mobile wallet contained within the customer's mobile device. 
     
     
         13 . The system according to  claim 1 , wherein the response from the customer's mobile device is a payment for the item via the e-commerce website checkout page. 
     
     
         14 . The system according to  claim 1 , wherein the text message sent to the customer's mobile phone is also sent to third party mobile phones selected by the customer to receive the text message. 
     
     
         15 . The system according to  claim 14 , wherein the response to the text message sent is a payment via mobile wallet or the e-commerce checkout page, by the customer and by the other third parties designated by the customer to receive the offer to share the purchase price of the item. 
     
     
         16 . The system according to  claim 1 , wherein the text message sent to the customer's mobile device is an offer for auction of an item or service and contains a starting bid for the auction. 
     
     
         17 . The system according to  claim 1 , wherein the response by the customer to the auction text message is a counter-offer and new bid amount sent from the customer's mobile device to the auction website e-commerce server via an SMS aggregator server. 
     
     
         18 . The system according to  claim 1 , wherein a computer program is embodied in the e-commerce server, the computer program including instructions that, when executed, perform a method of identifying and storing the text messages sent from and received by the e-commerce server. 
     
     
         19 . The system according to  claim 18 , wherein the computer program includes instructions that, when executed, perform a method of identifying and storing responding text messages containing instructions by customer to purchase an item via mobile wallet. 
     
     
         20 . The system according to  claim 18 , wherein the computer program includes instructions that, when executed, perform a method of identifying and storing responding text messages containing instructions by customer to purchase an item via the e-commerce checkout page. 
     
     
         21 . The system according to  claim 18 , wherein the computer program includes instructions that, when executed, perform a method of display of all text message data collected by the computer program on a display screen in the administration area of the e-commerce website. 
     
     
         22 . The system according to  claim 18 , wherein the computer program includes instructions that, when executed, perform a method to export all or portions of the text message data collected by the computer program to a third party server.