Data bidding system and method

Abstract

A method of exchanging personal browsing history information for value presented by a buyer. The present disclosure is for a method of managing personal data between a user's computer browsing history and an entity seeking this data and willing to pay for it. This exchange of data and value occurs with creation of a tracking data set containing user browsing information, in coordination with rating this information, offering the data up for bid, receiving bids, and then exchanging the data for value.

I claim: 
     
         1 . A method of managing personal browsing data on a user's computer, comprising the steps of:
 intercepting incoming tracking data sets and depositing said tracking data sets in a data aggregation module;   creating a aggregated data set configured to store an aggregate of all data in said tracking data sets;   specifying data in said aggregated data set that is to be shared upon a data request;   creating a quality score to rate data included in said aggregated data set;   receiving data requests from data seekers;   determining the source and type of said data request;   reaching agreement with said data seekers on a value for said aggregated data set;   providing selected data seekers with aggregated data set data; and   allowing data seekers to deposit an agreed upon value into a linked user account.   
     
     
         2 . The method of managing personal browsing data of  claim 1  which further comprises the step of said user assigning a “buy it now” value to said aggregated data set. 
     
     
         3 . The method of managing personal browsing data of  claim 1  which further comprises the step of said user designating said aggregated data set to be available at a market value as determined by said quality score. 
     
     
         4 . The method of managing personal browsing data of  claim 1  which further comprises the step of said user and said data seekers using a bidding exchange server in which data seekers bid on aggregated data sets of certain quality scores and purchase said data sets and deposit value to a user account. 
     
     
         5 . The method of managing personal browsing data of  claim 1  which further comprises the step of said user's data being rated using agreed upon descriptors, with said user accepting a market value for data packets with that combination of descriptors. 
     
     
         6 . A method of managing personal browsing data on a user's computer, comprising the steps of:
 intercepting incoming tracking data sets and depositing said tracking data sets in a data aggregation module;   creating a aggregated data set configured to store an aggregate of all data in said tracking data sets;   specifying data in said aggregated data set that is to be shared upon a data request;   creating a quality score to rate data included in said aggregated data set;   receiving cookie data requests from data seekers;   determining the source and type of said data request;   submitting a request for bid to a bidding exchange server for requests for data from data seekers;   receiving bids at said bidding exchange server from one or more ad exchange networks;   selecting a winning bid for data from said aggregated data set with said bidding exchange server providing winning ad network with aggregated data set data; and   depositing the winning bid value into a linked user account.   
     
     
         7 . The method of  claim 6  wherein the step of creating a quality score further comprises the steps of:
 creating a first value based on the percent of user data being shared by a user; 
 creating a second value based on the number of tracking data sets that have been collected into the data aggregation module; 
 creating a quality score based on said first value and said second value. 
 
     
     
         8 . The method of  claim 6  wherein the step of submitting a bid to the bidding exchange server further comprises the steps of:
 submitting said quality score; 
 submitting the type of information available in said aggregated data set. 
 
     
     
         9 . The method of  claim 6  wherein the step of intercepting incoming tracking data sets further comprises the step of:
 placing the tracking data into a category based on tracking data type. 
 
     
     
         10 . A system for managing personal data comprising:
 a. A tracking data and data aggregation module, for intercepting incoming tracking data requests, depositing new tracking data sets in a data aggregation module, compiling tracking data information into a aggregated data set, assigning a Quality Score to said aggregated data set, analyzing data available, and sending said quality score and said data availability analysis to a bidding exchange server;   b. A data selection module, for allowing user selection of sharable data;   c. A bidding exchange server capable of receiving said quality score and said data availability analysis, receiving bids from third parties, determining winning bid, receiving bid money from bidder, delivering user data to the winning bidder, and depositing money into a user specified account.   
     
     
         11 . The system for managing personal data of  claim 10  wherein said Quality Score is a score from 0 to 100 and is based upon the amount of data made available by the user, and the number of tracking data sets that have been collected in the data aggregation module. 
     
     
         12 . The system for managing personal data of  claim 10  wherein said tracking data and data aggregation module is configured to operate within an internet browser environment. 
     
     
         13 . The system for managing personal data of  claim 10  wherein said tracking data and data aggregation module is configured to operate within a mobile device. 
     
     
         14 . The system for managing personal data of  claim 10  wherein said data selection module is configured to operate within an internet browser environment. 
     
     
         15 . The system for managing personal data of  claim 10  wherein said bidding exchange server is configured to operate at a remote location.