Virtual advertising platform

Abstract

A virtual advertising platform may use a three-dimensional mapping algorithm to insert a virtual image within a digital video stream. The virtual advertising platform may apply a three-dimensional mapping algorithm to the virtual digital image, wherein the three-dimensional mapping algorithm causes the virtual digital image to be recomposited within a plurality of frames within a received two-dimensional digital data feed in place of a spatial region within the two-dimensional data feed. The mapping algorithm may enable application of analogous geometric changes to the virtual digital image that are present in the spatial region within the plurality of video frames within the two-dimensional digital video data feed, and may send the recomposited digital data feed for display to a user, wherein the recomposited digital data feed is a virtualized digital data feed that includes the virtual digital image in place of the spatial region.

What is claimed is: 
     
         1 . A system for using a three-dimensional mapping algorithm to insert a virtual image within an internet-based video stream, the system comprising a computer having a non-transitory computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
 receiving a request from a user to view a two-dimensional digital video data feed from the Internet;   selecting a virtual digital image;   applying a three-dimensional mapping algorithm to the virtual digital image, wherein the three-dimensional mapping algorithm causes the virtual digital image to be recomposited within a plurality of frames within the two-dimensional digital data feed in place of a spatial region within the two-dimensional data feed, and wherein the three-dimensional mapping algorithm enables application of analogous geometric changes to the virtual digital image that are present in the spatial region within the plurality of video frames within the two-dimensional digital video data feed; and   sending the recomposited digital data feed for display to the user, wherein the recomposited digital data feed is a virtualized digital data feed that includes the virtual digital image in place of the spatial region.   
     
     
         2 . The system of  claim 1 , wherein the request is accompanied by at least one datum relating to a characteristic of the user and the selection of the virtual digital image is based at least in part on a relevance to the datum. 
     
     
         3 . The system of  claim 2 , wherein the virtual digital image is a sponsored content. 
     
     
         4 . The system of  claim 2 , wherein the virtual digital image is an advertising logo that is relevant to at least a portion of the two-dimensional digital video feed. 
     
     
         5 . The system of  claim 4 , wherein the relevance of the advertising logo is based at least in part on a stored association between the advertising logo and a second logo that is recognized in the two-dimensional digital video feed, wherein detection of the second logo is based at least in part on a quantified match between an image recognized in the two-dimensional digital video feed and a logo that is stored in a database. 
     
     
         6 . The system of  claim 5 , wherein the relevance is further based on a geographic location associated with, the two-dimensional digital video feed. 
     
     
         7 . The system of  claim 5 , wherein the relevance is further based on a geographic location associated with a client device to which the recomposited digital video feed will be transmitted. 
     
     
         8 . A system for using a three-dimensional mapping algorithm to interpolate video data to replace corrupted digital video data and insert a virtual image within a two-dimensional digital video feed, the system comprising a computer having a non-transitory computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
 receiving a two-dimensional digital video data feed, wherein a spatial region within the plurality of frames within the two-dimensional video data feed includes a partial depiction of an advertisement due to corrupted digital video data;   using an image metrics algorithm to compute a relevance of uncorrupted digital video data within the spatial region to a set of stored digital video images;   identifying a stored digital video image based at least in part on the computed relevance;   selecting a virtual digital image based at least in part on the identified stored digital video image;   applying a three-dimensional mapping algorithm to the virtual digital image, wherein the three-dimensional mapping algorithm causes the virtual digital image to be recomposited within a plurality of frames within the two-dimensional digital data feed in place of the spatial region within the two-dimensional data feed, and wherein the three-dimensional mapping algorithm enables application of analogous geometric changes to the virtual digital image that are present in the spatial region within the plurality of video frames within the two-dimensional digital video data feed; and   sending the recomposited digital data feed for display to a user, wherein the recomposited digital data feed is a virtualized digital data feed that includes the virtual digital image in place of the spatial region.   
     
     
         9 . Further comprising the system of  claim 8 , wherein the virtual digital image is a completed version of the partial image, wherein the virtual digital image is created based at least in part on interpolated digital video data using the stored digital video image. 
     
     
         10 . The system of  claim 8 , wherein the corrupted digital video data is caused at least in part by a physical deformation of a object depicted within the two-dimensional digital video data feed.