Augmented reality virtual content platform apparatuses, methods and systems

Abstract

The AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS (“ARV”) provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.

1 . An augmented reality content management apparatus, comprising:
 a computing processor; and   a memory disposed in communication with the computing processor, and storing computing processor-executable instructions, said processor-executable instructions executable by the computing processor to:
 obtain and store a plurality of augmented reality overlays based on sponsor provided graphic content from a server; 
 obtain an augmented reality photo generation request upon instantiating an augmented reality photo generation client component on a user device; 
 determine a geo-location of the user device; 
 determine an augmented reality overlay from the stored plurality of augmented reality overlays based on the geo-location of the user device; 
 inject the augmented reality overlay on top of a captured reality scene within a camera component at the user device; 
 generate an augmented reality photo including the captured reality scene and the augmented reality overlay; 
 obtain a social sharing request for sharing the generated augmented reality photo with a social media platform; 
 generate a social sharing message including the generated augmented reality photo; 
 send the social sharing message including the generated augmented reality photo to a social media platform; and 
 receive sponsor provided reward notification in response to the social sharing message. 
   
     
     
         2 . The apparatus of  claim 1 , wherein the sponsor provided graphic content includes any of an advertisement of a merchant, a virtual store product, a cartoon avatar image and publisher content. 
     
     
         3 . The apparatus of  claim 1 , wherein the augmented reality overlay comprises any of a static banner, a 3D static object, video, audio, text, and interactive 3D augmented reality. 
     
     
         4 . The apparatus of  claim 1 , wherein the augmented reality overlay comprises a desired altitude including any of a floor number and a unit measurement. 
     
     
         5 . The apparatus of  claim 1 , wherein the augmented reality overlay comprises any of an indoor location and an outdoor location of the geo-location. 
     
     
         6 . The apparatus of  claim 1 , wherein the plurality of augmented reality overlays is stored at a local library of the user device. 
     
     
         7 . The apparatus of  claim 1 , wherein the user device comprises any of a Smartphone, a Tablet computer, a laptop and a desktop. 
     
     
         8 . The apparatus of  claim 1 , wherein the augmented reality photo generation request is obtained upon a user tapping on a camera component via a touchscreen user interface of the user device. 
     
     
         9 . The apparatus of  claim 1 , wherein the user device has a global positioning system component. 
     
     
         10 . The apparatus of  claim 1 , wherein the determined augmented reality overlay is tagged with the geo-location. 
     
     
         11 . The apparatus of  claim 1 , wherein the determined augmented reality overlay contains content related to the geo-location. 
     
     
         12 . The apparatus of  claim 1 , wherein the determined augmented reality overlay contains a paid advertisement sponsored by a merchant, and the merchant specifies the augmented reality overlay to be associated with the geo-location. 
     
     
         13 . The apparatus of  claim 1 , wherein the generated augmented reality photo includes a view of the augmented reality overlay placed on top of the physical scene. 
     
     
         14 . The apparatus of  claim 1 , wherein the social media platform comprises any of Facebook, Twitter and Tumblr. 
     
     
         15 . The apparatus of  claim 1 , wherein the social media platform comprises an augmented reality photo sharing platform. 
     
     
         16 . The apparatus of  claim 1 , wherein the processor-executable instructions are further executable by the computing processor to:
 query for available augmented reality overlays tagged within a proximity of the geo-location of the user device.   
     
     
         17 . The apparatus of  claim 1 , wherein the processor-executable instructions are further executable by the computing processor to:
 provide a list of available augmented reality overlays to a user via the user device.   
     
     
         18 . The apparatus of  claim 1 , wherein the processor-executable instructions are further executable by the computing processor to:
 obtain a user selection of the augmented reality overlay; and   store the user selection as reflecting user interests.   
     
     
         19 . The apparatus of  claim 1 , wherein the processor-executable instructions are further executable by the computing processor to:
 receive social media activities related to the social sharing message, wherein the social media activities comprises any of a like, a comment, and a repost.   
     
     
         20 . The apparatus of  claim 1 , wherein the social sharing message comprise a photostrip of multiple augmented reality photos. 
     
     
         21 - 246 . (canceled)