System and method for distribution of targeted advertising between mobile communication devices

Abstract

Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

1 . A method for improving the functioning of a computer system, the computer system including an intermediary server connected to a promotional content server, a subscriber machine and a destination machine, the method comprising the steps of:
 a. obtaining a first data set including a first attribute set;   b. obtaining a second data set including a second attribute set;   c. calculating an optimized result set from the first data set and the second data set;   d. transmitting from the intermediary server to the subscriber machine a first record in the optimized result set;   e. after transmitting the at least one record, receiving at the intermediary server an argument identifying the first record;   f. after receiving the argument, transmitting from the intermediary server to the subscriber machine a content set that can be sent from the subscriber machine to the destination machine;   g. the content set including an encrypted pointer identifying the first record and a storage location to at least one attribute of the first attribute set; and,   h. whereby the functioning of the computer system is improved by reducing a time to completion and at least one of the group of a memory usage and a bandwidth usage of a routine resident on the computer system.   
     
     
         2 . The method of  claim 1  further comprising the step of:
 sending the content set from the subscriber machine to the destination machine. 
 
     
     
         3 . The method of  claim 1  further comprising the step of:
 providing one of the group of a product selection, a server selection, a delivery selection, a storage selection, a comparison selection and an evaluation selection in the first attribute set. 
 
     
     
         4 . The method of  claim 1  further comprising the step of:
 receiving, at the intermediary server, confirmation that the destination machine has accessed the encrypted pointer. 
 
     
     
         5 . A computer system for providing access to content from a first data center to a source communication device, associated with a subscriber, and providing the access to the content from the source communication device to a destination communication device, associated with a recipient, the first data center, the source communication device and the destination communication device connected by a network, the computer system comprising:
 a. a server, programmed to act as an intermediary and to store and execute instructions that cause the computer system to perform operations for optimizing the operation of the computer system comprising:   b. receiving at the server, a first data set that describes one or more attributes related to the one or more subscribers;   c. receiving at the server, a second data set that describes one or more attributes for directing the content to the subscriber,   d. calculating an optimized result set from the first data set and the second data set;   e. after calculating an optimized result set, sending, from the server to the subscriber communication device, a first set of information, relating to the content, selected on the basis of the optimized result set, the first set of information including a component for inclusion in a communication to the recipient communication device;   f. providing the content to the recipient communication device; and,   g. whereby utilization of the network is optimized.   
     
     
         6 . The computer system of  claim 5  wherein the operations further comprise:
 receiving, at the server, an indication that the recipient communication device has interacted with the communication in a defined manner; and, 
 providing the content to the recipient communication device in response to receiving the indication. 
 
     
     
         7 . The computer system of  claim 5  wherein the operations further comprise:
 allocating one of the group of a product and a service to the subscriber in exchange for communicating the component to the recipient communication device. 
 
     
     
         8 . The computer system of  claim 7  wherein the step of allocating is conditioned on the recipient communication device interacting with the component in a defined manner. 
     
     
         9 . The computer system of  claim 8  wherein the step of allocating includes delivery of a product related to the set of content. 
     
     
         10 . The computer system of  claim 9  wherein a product delivery schedule is managed by the server. 
     
     
         11 . The computer system of  claim 5  wherein the second data set includes a geographic location. 
     
     
         12 . The computer system of  claim 5  wherein the component includes a link to the server. 
     
     
         13 . The computer system of  claim 5  wherein the component includes a link to the first data source. 
     
     
         14 . The computer system of  claim 5  wherein the communication includes a first set of information related to the content and the component is a link to a second set of information related to the content. 
     
     
         15 . The computer system of  claim 5  wherein the operations further comprise:
 receiving, at the server, a selection, related to the content, from the subscriber communication device; and, 
 in response to the selection, providing the first set of information to the subscriber communication device. 
 
     
     
         16 . The computer system of  claim 15  wherein the operations further comprise:
 receiving, at the server, from the subscriber communication device, an identification of the recipient communication device that a subscriber has identified for sharing the first set of information; and, 
 in response to receipt of the first set of information, making the first set of information available to the recipient communication device.