Customizing advertisement in a mobile environment

Abstract

In one example, an apparatus includes a display component configured to display a series of advertisements, and an interactive component that detects one or more user interactions, and removes a displayed one of the advertisements from the display component in response to at least one of the one or more user interactions.

1 . An apparatus, comprising:
 a display component configured to display a series of advertisements; and   an interactive component configured to:
 detect one or more user interactions, wherein the one or more user interactions include rubbing across the displayed one of the advertisements, the rubbing being detected by:
 detecting user contact on a portion of a screen of a device, on which the apparatus is hosted, that overlays at least a portion of the displayed one of the advertisements; and 
 detecting continued user contact across at least a threshold distance across the screen, and 
 
 remove a displayed one of the advertisements from the display component in response to at least one of the one or more user interactions. 
   
     
     
         2 . (canceled) 
     
     
         3 . (canceled) 
     
     
         4 . The apparatus of  claim 1 , wherein the interactive component is further configured to:
 collect one or more previous user actions; and   transmit the one or more previous user actions to a server.   
     
     
         5 . The apparatus of  claim 1 , wherein the one or more of user interactions comprise inputting, to the interactive component, information highlighted in the displayed one of the advertisements. 
     
     
         6 . The apparatus of  claim 5 , wherein the inputting comprises:
 highlighting information on the displayed one of the advertisements;   receiving user input at a predetermined area of the interactive component; and   receiving further user input that includes the highlighted information.   
     
     
         7 . The apparatus of  claim 6 , wherein the interactive component is further configured to:
 discontinue displaying at least one of the series of advertisements; and   extend a display of visual information into the predetermined area.   
     
     
         8 . The apparatus of  claim 1 , further comprising a transmitting component configured to: transmit interactive information from the device on which the apparatus is hosted to a server, wherein the interactive information includes a recorded rate at which the displayed one of the advertisements was removed from the display component. 
     
     
         9 . The apparatus of  claim 4 , wherein the server updates the series of advertisements to be displayed by the display component based on the transmitted one or more previous user actions. 
     
     
         10 . The apparatus of  claim 8 , wherein the server updates the series of advertisements to be displayed by the display component based on the transmitted interactive information. 
     
     
         11 . A method, comprising:
 displaying a series of advertisements;   removing at least one of the series of advertisements in response to at least one of one or more user interactions, wherein at least one of the one or more user interactions includes rubbing across the displayed one of the advertisements;   recording one or more previous user actions; and   transmitting the recorded one or more previous user actions to a server.   
     
     
         12 . (canceled) 
     
     
         13 . The method of  claim 11 , wherein the removing comprises detecting the rubbing, which includes:
 detecting user contact on a portion of a screen of a device that overlays at least a portion of the displayed one of the advertisements; and   detecting continued user contact across at least a threshold distance across the screen.   
     
     
         14 . The method of  claim 11 , further comprising:
 discontinuing displaying the series of advertisements; and   extending a display of visual information into a predetermined area.   
     
     
         15 . The method of  claim 11 , further comprises transmitting interactive information from a device on which the method is performed to a server, the interactive information including recorded rates at which a user has removed at least one of the series of advertisements. 
     
     
         16 . The method of  claim 11 , wherein the server updates the series of advertisements to be displayed based on the transmitted one or more previous user actions. 
     
     
         17 . The method of  claim 15 , wherein the server updates the series of advertisements to be displayed based on the transmitted interactive information. 
     
     
         18 . (canceled) 
     
     
         19 . (canceled) 
     
     
         20 . (canceled) 
     
     
         21 . (canceled) 
     
     
         22 . A system, comprising:
 a server configured to maintain an advertisement database; and   a device, communicatively connected to the server, configured to display a series of advertisements that are removable in response to one or more user interactions,   wherein the device hosts on an instance of an application that is configured to:
 record user interaction with the device; 
 transmit the recorded user interaction to the server; and 
 receive, from the server, at least one advertisement selected in accordance with the recorded user interaction. 
   
     
     
         23 . The system of  claim 22 , wherein the application downloads the series of advertisements from the advertisement database on the server. 
     
     
         24 . The system of  claim 23 , wherein the device has a screen configured to respond to the one or more user interactions that include rubbing across the displayed one of the series of advertisements. 
     
     
         25 . The system of  claim 23 , wherein each of the series of advertisements includes highlighted information. 
     
     
         26 . The system of  claim 25 , wherein the device is configured to respond to the one or more user interactions that include inputting one or more keywords corresponding to the highlighted information. 
     
     
         27 . (canceled) 
     
     
         28 . The system of  claim 22  wherein the application is configured to record the user interaction with the device over a predetermined amount of time. 
     
     
         29 . The system of  claim 28 , wherein the recorded user interaction includes at least one of a browsing history, time for which a previous advertisement was displayed, and a game playing history.