Serving form ads with a video

Abstract

Serving form ads with videos is disclosed, including: receiving from a client device a request including a set of parameters associated with a video; and determining a form ad to be displayed with the video based at least in part on the set of parameters.

What is claimed is: 
     
         1 . (canceled) 
     
     
         2 . A system, comprising:
 a processor configured to:
 receive from a client device a request including a set of parameters associated with a video; 
 determine a form ad to be displayed with the video based at least in part on the set of parameters; and 
 send data associated with the form ad to the client device; and 
   a memory coupled to the processor and configured to provide the processor with instructions.   
     
     
         3 . The system of  claim 2 , wherein the set of parameters includes one or more of the following: data associated with a user associated with a selection to view the video, data associated with the video, data associated with the client device, data associated with a video player associated with providing playback of the video, data associated with user interaction with the video, and/or data associated with a geographic location of the user. 
     
     
         4 . The system of  claim 2 , wherein at least a subset of the set of parameters is associated with being collected by a video player application. 
     
     
         5 . The system of  claim 2 , wherein the set of parameters includes one or more user interaction events associated with the video. 
     
     
         6 . The system of  claim 5 , wherein prior to determine the form ad to be displayed with the video, the processor is further configured to determine that the form ad should be displayed based at least in part on the one or more user interaction events. 
     
     
         7 . The system of  claim 6 , wherein the one or more user interaction events include a user interaction event associated with an ad displayed with the video. 
     
     
         8 . The system of  claim 2 , wherein to determine the form ad includes to determine a user intent based at least in part on the set of parameters and to determine a form ad that best matches the user intent based on metadata associated with that form ad. 
     
     
         9 . The system of  claim 2 , wherein to determine the form ad includes to determine a user demographic associated with a user associated with a selection to view the video and to determine a form ad that is associated with the user demographic. 
     
     
         10 . The system of  claim 2 , wherein to determine the form ad includes to determine a form ad that is currently popular. 
     
     
         11 . The system of  claim 2 , wherein the request is configured to be sent in response to detection of a playback event associated with the video. 
     
     
         12 . The system of  claim 11 , wherein the playback event comprises a user selection to pause a playback of the video. 
     
     
         13 . The system of  claim 11 , wherein the playback event comprises a completion of a playback of the video. 
     
     
         14 . The system of  claim 2 , wherein the processor is further configured to receive user information input into the form ad. 
     
     
         15 . The system of  claim 15 , wherein the processor is further configured to determine whether the user information meets criteria associated with at least one of validation and verification and in the event that the criteria are met, to classify the user information as a lead. 
     
     
         16 . A method, comprising:
 receiving from a client device a request including a set of parameters associated with a video;   determining, using a processor, a form ad to be displayed with the video based at least in part on the set of parameters; and   sending data associated with the form ad to the client device.   
     
     
         17 . The method of  claim 16 , wherein the request is configured to be sent in response to detection of a playback event associated with the video. 
     
     
         18 . The method of  claim 17 , wherein the playback event comprises a user selection to pause a playback of the video. 
     
     
         19 . The method of  claim 17 , wherein the playback event comprises a completion of a playback of the video. 
     
     
         20 . A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
 receiving from a client device a request including a set of parameters associated with a video;   determining a form ad to be displayed with the video based at least in part on the set of parameters; and   sending data associated with the form ad to the client device.