Internet-based submission of cable network content

Abstract

A cable network content delivery system providing advertising information via a cable network and an advertising content interface are described. An advertiser submits advertising content over an internet which is then adapted for a cable network. A data gateway stores the advertising information. The system processes a user command received via the cable network, including an advertising information search command, and provides advertising information retrieved via the cable network.

1 .- 19 . (canceled) 
     
     
         20 . A cable network content delivery system, comprising:
 a data gateway configured to store advertising information for transmission over the cable network;   an advertising information retriever configured to process a user query, received via the cable network, and to retrieve the advertising information from said data gateway based on the user query; and   an advertising information provider configured to communicate the retrieved advertising information via the cable network.   
     
     
         21 . The cable network content delivery system of  claim 20 , wherein the user query is transmitted by a user via a set-top box to the cable network. 
     
     
         22 . The cable network content delivery system of  claim 20 , wherein the advertising information includes at least one of an advertiser listing, a text message, a survey questionnaire, a picture, an audio clip, and a video clip. 
     
     
         23 . The cable network content delivery system of  claim 20 , wherein the cable network content delivery system is implemented as at least two data processors comprising a cable headend server and a master server. 
     
     
         24 . The cable network content delivery system of  claim 20 , wherein the user query contains a search command. 
     
     
         25 . The cable network content delivery system of  claim 24 , wherein the search command includes at least one of: an advertising information geographic selection and an advertising information temporal selection, selecting, respectively, advertising information designated by the advertiser for a designated geographical area and advertising information designated by the advertiser for a designated time period.