Method and system for presenting additional content at a media system

Abstract

A media system, receives a received sequence of media content, for presentation at the media system and generates a comparison fingerprint of the received sequence of media content. The comparison fingerprint is for comparison with a plurality of reference fingerprints so as to identify the received sequence of media content. The media system sends a request for identification of additional content to a server system. The request is based at least in part on the comparison fingerprint. The media system receives a response to the request, including information enabling additional content to be selected for display at the media system based at least in part on the identification of the received sequence of media content, and presents a displayed sequence of media content that includes at least a portion of the received sequence of media content and at least a portion of the additional content.

What is claimed is: 
     
         1 . A method for presenting a displayed sequence of media content, comprising:
 at a media system having one or more processors and memory storing one or more programs for execution by the one or more processors so as to perform the method:
 receiving a received sequence of media content, for presentation at the media system; 
 generating a comparison fingerprint of the received sequence of media content, wherein the comparison fingerprint is for comparison with a plurality of reference fingerprints so as to identify the received sequence of media content; 
 sending a request for identification of additional content to a server system, wherein the request is based at least in part on the comparison fingerprint; 
 receiving a response to the request, the response including information enabling additional content to be selected for display at the media system, wherein the additional content is selected based at least in part on the identification of the received sequence of media content; and 
 presenting a displayed sequence of media content, wherein the displayed sequence of media content includes at least a portion of the received sequence of media content and at least a portion of the additional content.