Methods and apparatus to identify media

Abstract

Methods and apparatus for identifying media are described. An example method includes determining application identification information for a media presentation application executing on a media device, determining a first watermark for the application identification information from a lookup table, requesting media identification information for media from the media presentation application, determining a second watermark for the media identification information from the lookup table, inserting the first watermark in the media prior to output of the media by the media device, and inserting the second watermark in the media prior to the output of the media by the media device.

What is claimed is: 
     
         1 . A method comprising:
 requesting media identification information for media from a media presentation application;   determining a watermark for the media identification information from a lookup table;   inserting the watermark in the media prior to the output of the media by the media device.